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1. SWOT Analysis

2. content
 Meaning of swot analysis.
 Factor of swot analysis.
 strength.
 Weakness.
 Opportunities
 Threats
 advantage
 Disadvantage
 What make a swot analysis work
 Aim
 outcome
 Who need swot analysis
 Application
 How to conduct
 Example
 How to make an effective SWOT analysis

3. SWOT Analysis
 A SWOT analysis is a planning tool used to
understand the Strengths, Weaknesses,
Opportunities, and Threats involved in a
project or in a business.

4. Techniques
SWOT
Analysis
Strength
Weakness
Threats
Opportunity

5. ENVIRONMENTS
FACTORS
INTERNAL
STRENGTH WEAKNESS
EXTERNAL
OPPORTUNITY THREATS

6. Strength
 Characteristics of the business or a
team that give it an advantage over
others in the industry.
 Examples: Abundant financial
resources, well-known brand name,
economic of scale, lower coasts,
superior management talent, better
marketing skills, Good distribution
skills, committed employees.

7. Weakness
 Characteristics that place the firm at
a disadvantage relative to others.
 Examples: Limited financial
resources, weak spending on
research & development, very narrow
product line, limited distribution,
higher costs, out-of-date products/
technology, weak market image, poor
marketing skills, limited management
skills, under-trained employees.

8. Opportunities
Chance to make grater profits in
the environment- external
attractive factors that represent
the reason for an organization to
exist & develop.
Examples: Rapid market growth,
rival firms are complacent,
changing customer needs/tastes,
new uses for product discovered,
sales decline for a substitute
product.

9. Threats
External elements in the
environment that could cause
trouble for the business-
external factors, beyond an
organization’s control
Examples: entry of foreign
competitors, introduction of
new strategies, increased
government regulation,
economic downturn.

10. ADVANTAGES OF SWOT ANALYSIS
Simplicity
Cost Effective
Promotes Discussion
Wide range of application

11. Drawbacks of SWOT Analysis
Only as Good as the Ideas Given
Results generated were not accurate if not
done in a group setting

12. What makes a SWOT analysis work?
• Trust
• Ability and willingness to implement change.
• Diversity
• Time

13. Aim of SWOT Analysis
• Reveal your competitive advantages
• Analyze your prospects for sales, profitability
and product development
• Prepare your company for problems
• Allow for the development of contingency
plans

14. OUTCOMES
Strength cause +ve outcome: It leads to
Opportunity.
Weakness cause –ve outcome: It leads to
Threats.
Opportunity
Strength
Threats
Weakness

15. Who needs SWOT Analysis

16. Application of SWOT Analysis
A SWOT analysis can be used for:
 Workshop sessions
 Brainstorm meetings
 Problem solving
 Planning
 Product evaluation
 Competitor evaluation
 Personal Development Planning
 Decision Making (with force field analysis)

17. How to conduct SWOT Analysis

18. 1. Analyze internal & external Environment
Situation
Analysis
Internal
Analysis
Strength Weakness
External
Analysis
Opportunity Threats

19. 2.Perform SWOT Analysis & Document
Select Contributors
Establish the objectives
Create a work shop environment
Allocate research & information gathering tasks
Evaluate listed ideas against Objectives
List Strength, weakness, Opportunity & Threats
Carry your finding forward

20. 3.Prepare Actions Plans
Things must be addressed immediately
Things that can be handle now
Things that should be research further
Things that should be planned for the future

21. SWOT Analysis Worksheet for RSMPvt. Ltd.
 Strengths
• Right products, quality and reliability.
• Superior product performance vs. competitors.
• Better product life and durability.
• Have customer lists.
• Direct delivery capability.
 Weaknesses
• Customer lists not tested.
• No direct marketing experience.
• Need more sales people.
• Limited budget.
• Delivery-staff need training.

22. Opportunities
• Could develop new products.
• Could extend to overseas.
• Could seek better supplier deals.
• Can surprise competitors.
Threats
• Legislation could impact.
• Environmental effects would favor larger
competitors.
• Market demand very seasonal.
• Retention of key staff critical.

23. How to make an effective SWOT
analysis
• Set objectives
• Generate alternative strategies
• Evaluate alternative strategies
• Monitor results
• Gain commitment among the stakeholders
during each step of this process.