Core values define an organization and guide employee behavior and decision making. They represent what the company stands for and the expected conduct of its people. A company's values are reflected in how it allocates resources and how employees act, rather than official statements. Well-implemented core values help a business attract and keep good people, make priorities clear, reduce conflicts, differentiate the brand, and appeal to suitable customers.

2. Place Photo Here
Billie Attaway
• Business Coach
• Peer Group Facilitator
Disciple of Mastering the
Rockefeller Habits since 1993.
Built and sold two companies,
won Entreprenur of the Year
and placed twice in the Inc. 500

7. 4D
Assessment
Review

19. What Are Core Values?
Core values are part of a company’s DNA.
They define what an organization stands for,
highlighting an expected and ultimate set of
behaviors and skills.
A company’s values lie at the core of its
culture. Values are fundamental, enduring, and
actionable. Driving priorities and decisions,
values help determine how a company spends
its time and money

20. The actual values of an organization are determined
mainly by where it invests its resources and how its
employees behave, not what the leader says or what’s
posted on company walls.
When properly executed at the leadership level, core
values play a fundamental role in attracting and
retaining talented employees, making difficult
decisions, prioritizing resources, reducing internal
conflict, differentiating the brand, and attracting the
right breed of customers.
Lets go to a Word document and discuss in detail Core
Values