4. Tom Peters said over 10 yrs ago:
āWe are CEOs of our own companies: Me Inc.
To be in business today, our most
important job is to be head marketer
for the brand called You.ā
http://www.fastcompany.com/magazine/10/brandyou.html
From Issue 10 | August 1997
5. there are lots of books on the importance
of branding yourself professionally ...
6. ... but very few books (yet)
on how to brand yourself
professionally
on the web
7. Gary Vaynerchuk on branding
(view minute 7:58 to 9:00)
http://en.oreilly.com/webexny2008/public/schedule/detail/4814
8. your social proļ¬les online and
the content you publish
will bring you new
connections and opportunities
9. so hereās the deal:
1. deļ¬ne who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display your activity
14. network of associations
moon Gain
ocean Tide All
wave Fab
Source: Drew Westen, Ph.D., āThe Political Brain: The Role of Emotion in Deciding the Fate of the Nationā
http://books.google.com/books?id=5XQjEvoRti4C&pg=PA84&lpg=PA84&dq=ocean+moon+network+of
+association&source=web&ots=pPGcX3HX1a&sig=6nGRnawf8g4Hob-
HqfvB7X6cp6g&hl=en&sa=X&oi=book_result&resnum=1&ct=result#PPA85,M1
15. work on your own
network of associations
content people
content You people
content people
16. this is how people ļ¬nd you online
podcasts blog posts blogs
social
video socnets
proļ¬les
avatars photos You communities
tags virtual
lifestream worlds
comments presence
17. so these are your next steps:
ā¢ deļ¬ne your interests
ā¢ write your bio
ā¢ get a domain name
ā¢ start a blog
ā¢ participate in relevant social networks
ā¢ link to your own and to othersā content
18. so what are you, like, 1,000? 2,000?*
*Ze Frank speaking at TED, referring to your Google results. See minute 5 of his presentation:
http://www.ted.com/index.php/talks/ze_frank_s_nerdcore_comedy.html
19. yes, there are pitfalls
and excuses ...
ā¢ my name, [John Smith], is not unique
enough, I wonāt stand out!
ā¢ there are thousands of [insert
profession] ... I wonāt stand out!
ā¢ everyone is blogging, I wonāt stand out!
ā¢ I donāt have the time ...
21. publish your content with
the following in mind
ā¢ deļ¬ne who you want to meet
ā¢ deļ¬ne who you want to meet you
ā¢ make connecting as frictionless as possible
For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
22. content really is king
ā¢ write a list of articles of some 40 topics
ā¢ limit articles to 300 words or less
ā¢ link to your favorite blogs
ā¢ post 10 articles to your blog at a frequency
you determine
ā¢ have the next 10 ready to post at the same
frequency
ā¢ work on the next 20 and always keep drafts
in your pipeline
For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
23. writing for the web
ā¢ the most important thing: listen ļ¬rst
ā¢ say LESS
ā¢ front-load: use the inverted pyramid
ā¢ put more important content ļ¬rst
ā¢ use clear headlines and headings
ā¢ be factual, not cryptic
ā¢ establish trust
ā¢ use active voice
ā¢ pay attention to netiquette, culture, tone of voice
24. now, go where people are
Think of it this way. If you are a
ļ¬sherman you would not ļ¬sh for the
trophy catch in stagnated water. You
would need to go to where there is fresh
water. That's where the ļ¬sh are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
25. you mean, yet another social network?
http://en.wikipedia.org/wiki/List_of_social_networking_websites
26. Think of social networks this way.
Robert Scoble: Social Media Starļ¬sh
http://www.ļ¬ickr.com/photos/dbarefoot/1814873464/
27. Think of social networks this way.
Brian Solis: The Conversation Prism
http://www.briansolis.com/2008/08/introducing-conversation-prism.html
28. social networks sure look like a random
mess (and thus a waste of time) ...
Graph: GustavoG http://www.ļ¬ickr.com/photos/gustavog/9708628/
29. āPeople donāt just connect to each other.
They connect through a shared object.ā
Jyri Engestrom http://www.zengestrom.com/
30. the same social network as before, showing
how people have connected by interests
Graph: GustavoG http://www.ļ¬ickr.com/photos/gustavog/4499404/in/set-113313/
31. āThe services that we love to play with
allow people to socialize around objectsā
Flickr YouTube Del.icio.us
āThink about objects as the reason why
people get in touch with each otherā
Jyri Engestrom http://www.zengestrom.com/
32. LinkedIn is a good place to start connecting your
social networks to your other professional identity
online, like blogs, slide presentations, etc.
http://www.linkedin.com/static?key=application_directory
33. Seth Godin on social network
usefulness for businesses
http://www.openforum.com/marketing/video_socialgood.html
34. a word about your connections:
weak links will help you more than strong ones
35. Mark Granovetter
Weak social ties account for most of the
structure of social networks in society as well as
the transmission of information through these
networks.
More novel information ļ¬ows to individuals
through weak rather than strong ties.
Because our close friends tend to move in the
same circles that we do, the information they
receive overlaps considerably with what we
already know.
http://en.wikipedia.org/wiki/Weak_tie
36. nota that these are your
online objectives
ā¢ Presence
ā¢ Credibility
ā¢ Identity
ā¢ Authority
ā¢ Reputation
ā¢ Inļ¬uence
37. Loic LeMeur, on using
the social map
http://www.youtube.com/watch?v=ra8O0e9iEsc
38. do track your mentions,
online brand monitoring / South Florida startup