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The Future of Social Media


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We are currently experiencing the fastest pace of innovation, which is already impacting the way we live and work. Since 2000, 52% of Fortune 500 companies have gone bankrupt, been acquired, or ceased to exist. We take a look at new trends that have quickly grown into multi-billion dollar industries, including the shared and maker economies, virtual and augmented reality, the Internet of Things, dark social, mobile media and apps, and more. The common thread? They are all powered by social media and we are all participants.

Published in: Internet

The Future of Social Media

  1. 1. alex de carvalho The Future of Social Media @alexdc 
  2. 2. I grew up in the age of broadcast media
  3. 3. Professionals with degrees Space limitations Editors Publishing process Time constraints and deadlines Demographic targeting The characteristics of broadcast media Professionals  with  degrees   Time  and  space  constraints   Editors   Complicated  publica9on  process   Deadlines   Demographic  targe9ng  
  4. 4. keep   convert   “Flip  The  Funnel:  Reten9on  is  the  New  Acquisi9on”   -­‐-­‐  Joe  Jaffe  (@jaffejuice)  
  5. 5. Photoshopped advertising
  6. 6. Interruption Marketing
  7. 7. Advertising turns up the volume and shoves crafted messages at us
  8. 8. Marketers are always pitching their products and services
  9. 9. I had to unlearn what I’d been taught in business school! To practice social media,
  10. 10. Because Social Media is about conversations.
  11. 11. •  Amateurs with time! •  No space limitations! •  Self-editing! •  No Deadlines! •  Sharing and participating!
  12. 12. keep   convert   find   convert   “Flip  The  Funnel:  Reten9on  is  the  New  Acquisi9on”   -­‐-­‐  Joe  Jaffe  (@jaffejuice)  
  13. 13. Social Media changed my career
  14. 14. What’s next? But lately I’ve been wondering …
  15. 15. “The future is already here – it's just not evenly distributed.” ~William Gibson
  16. 16. M.O.V.I.E. My acronym for what’s next in social media
  17. 17. M.O.V.I.E. M is for Mobile The Future of Social Media
  18. 18. "Mobile to overtake fixed Internet access by 2014” ~Mary Meeker, 2008 Mary Meeker was right!
  19. 19. 4 out of 5 people access social media on their mobile phones!
  20. 20. 1.23 billion monthly active users 945 million monthly active mobile users 757 million daily active users 556 million daily active mobile users 77% of total monthly users and 73% of daily users access from mobile devices More than half of its advertising revenue comes from mobile (53%) Facebook is a mobile company
  21. 21. 60  percent  of  all   searches  came  from  a   mobile  device.   In  response  to  this   Google  is  changing  its   search  algorithm  to   reward  sites  that  are   mobile  op9mised.   Mobilegeddon!
  22. 22. So … Make sure your website is responsive and mobile-friendly! (because your visitors are on their mobile devices)
  23. 23. 100 million active users 70% are women 30% of users are over 25 years old 1% of businesses use Snapchat 300 million active users monthly 75 million active users daily 50x more engagement than on Twitter 40 million users 12 million videos added a day 25% of teens use Vine Top Viners have a lot of influence It’s time to start learning about mobile-only social media services
  24. 24. Flash sales Scavenger hunts Snapchat stories Secret items Coupons Contest Fill in the blank Community building Showcasing your products/services Behind the scenes look Resharing people sharing your products Coupons Giveaways Video customer service Product placement Stop motion videos Revining people talking about your product Showcasing your best fans Coupons If this gets X revines, then.... Be creative on these services Source:  h3ps://­‐snapchat-­‐vine-­‐included-­‐social-­‐media-­‐markeAng-­‐strategy/  
  25. 25. M.O.V.I.E. O Is for Obsolescence The Future of Social Media
  26. 26. Social Media experts, gurus, and ninjas? Obsolete!
  27. 27. Obsolescence: the state of being which occurs when an object, service, or practice is no longer wanted even though it may still be in good working order.
  28. 28. •  Social Media is too new and too large a field to be an expert •  Each social platform, service, and app is continuously being updated with new features – especially Facebook •  Social media requires a wide range of expertise, including community engagement, project management, data analysis, public speaking, event management, writing, photo, video, and graphic skills, SEO, online advertising, business acumen, technical skills, and more •  New social platforms and services are being launched every week •  Social media is just one (important) part of a larger marketing and customer service program Social media practitioners must continually learn new skills … or they risk obsolescence.
  29. 29. M.O.V.I.E. V is for Video The Future of Social Media
  30. 30. Facebook Video is Now Bigger Than YouTube for Brands
  31. 31. Facebook videos receive more than 80% of all video interactions
  32. 32. Social Video Video storytelling is emotionally compelling Tell your story and display your products with beautiful or humorous messages Video influencers can really amplify your message Regular users create a lot of content – enlist them as part of your strategy through contests or samples
  33. 33. Social  video  wars!   1.  There  will  be  many  more   social  video  services   2.  You  cannot  use  both   Periscope  and  Snapchat   at  the  same  9me   3.  Periscope  is   synchronous,  Snapchat   is  asynchronous   4.  Snapchat  is  beRer  for   storytelling,  Periscope  is   meant  for  livestreaming  
  34. 34. M.O.V.I.E. I is for Integrated The Future of Social Media
  35. 35. Social media is increasingly becoming integrated into our lives, through …
  36. 36. Wearables and connected cars and homes …
  37. 37. Augmented Reality
  38. 38. The Sharing Economy
  39. 39. M.O.V.I.E. E is for Entertainment The Future of Social Media
  40. 40. Perfect for short attention spans People love positive content & affirmations Satire also works well There’s a fascination with selfies Narcissism is self-entertainment Personal Branding is also a type of self- entertainment People increasingly use social media to entertain others and themselves
  41. 41. Virtual reality is a lot about entertainment
  42. 42. One more thing about social media … Dark Social The Future of Social Media
  43. 43. Dark Social refers to the untraceable sharing activities that take place mainly on messaging apps, email, and Twitter clients
  44. 44. The red rows are dark social Facebook owns Whatsapp & Messenger Dark social also includes email
  45. 45. The more things change ….
  46. 46. … the more they stay the same
  47. 47. What doesn’t change •  Storytelling •  Titles and headlines •  Pay to play •  Engagement & Word of Mouth •  Analytics & ROI
  48. 48. Storytelling & Compelling Content •  Find your core and connect through your passions •  Open the side door: “The Making Of” & “B-Roll” •  It’s about your customers, not you: provide support •  Use outside voices: videos and interviews •  Ask big questions, challenge people to think big •  Be real and be yourself: share your own challenges and opportunities •  People love a good story
  49. 49. Sources  &  Credits  •  Thank  you  to  Mo9vate  Design  for  inspiring  the  theme  for  this  presenta9on:   hRp://­‐what-­‐if-­‐method-­‐presented-­‐by-­‐mo9vate-­‐design   •  Slides  5  &  15:  hRp://­‐Funnel-­‐Exis9ng-­‐Customers-­‐Gain/dp/0470487852   •  Slide  11:  hRp://­‐you-­‐talked-­‐to-­‐people/   •  Slide  13:  hRp://   •  Slide  14:  hRp://­‐Is-­‐Blogging-­‐Your-­‐Underwear/dp/B00B9ZHINM   •  Slide  21:  hRp://­‐marke9ng/mobile-­‐marke9ng-­‐analy9cs/mobile-­‐marke9ng-­‐sta9s9cs/   •  Slide  22  &  51:  hRp://­‐social-­‐mobile-­‐worldwide-­‐2015/   •  Slide  23:  hRp://­‐facebooks-­‐referral-­‐traffic-­‐now-­‐comes-­‐mobile/   •  Slide  24:  hRp://­‐you-­‐ready-­‐for-­‐googles-­‐mobile-­‐algorithm-­‐change/  and   hRp://   •  Slides  26  &  27:  hRps://­‐snapchat-­‐vine-­‐included-­‐social-­‐media-­‐marke9ng-­‐strategy/   •  Slide  29:  hRp://­‐a-­‐social-­‐media-­‐specialist/   •  Slide  33  &  34:  hRp://­‐facebook-­‐video-­‐is-­‐now-­‐bigger-­‐than-­‐youtube-­‐for-­‐brands   •  Slide  34:  hRp://­‐streaming-­‐with-­‐periscope-­‐or-­‐meerkat-­‐ignore-­‐or-­‐jump-­‐on-­‐it/   •  Slide  41:   hRp://­‐you-­‐can-­‐learn-­‐about-­‐customer-­‐experience-­‐from-­‐sharing-­‐economy-­‐ companies/   •  Slide  43:  hRp://­‐twiRer-­‐social-­‐media-­‐study-­‐302273/1-­‐social-­‐media-­‐as-­‐entertainment   •  Slide  45:  hRps://   •  Slide  46:  hRp://­‐invests-­‐in-­‐magic-­‐leap-­‐an-­‐augmented-­‐reality-­‐firm/   •  Slide  47:  hRp://­‐buys-­‐oculus-­‐virtual-­‐reality-­‐gaming-­‐startup-­‐for-­‐2-­‐billion/   •  Slide  48:  hRp://­‐and-­‐virtual-­‐reality-­‐to-­‐hit-­‐150-­‐billion-­‐by-­‐2020   •  Slide  50:  hRp://­‐of-­‐shares-­‐by-­‐sharing-­‐channel/   •  Slide  53:  hRp://  
  50. 50. alex de carvalho The Future of Social Media @alexdc 