Mohammad Haneef Dar has over 10 years of experience in sales and distribution management in FMCG, consumer goods, and telecom. He has a track record of achieving sales goals and expanding distribution networks. Currently he is an Area Sales Manager for Idea Cellular based in Jammu where he helped launch their services and achieved activation and revenue targets. He has received several awards for sales performance from prior roles at Haier Telecom, Nokia, and ITC Limited.

1. MOHAMMAD HANEEF DAR
Hardcore sales and distribution manager with 10 years of experience in managing result oriented
team and sales channels in FMCG, Consumer goods and Telecom products. A flair for achieving
results motivates me to explore future boundaries.
BRIEF OVERVIEW
 Holds the distinction of exploring new markets, managed direct and indirect sales
operations independently. Established distribution networks and mentored teams for
escalating turnovers & achieved desired goals.
 Proficient at analyzing market trends to provide critical inputs for business development
initiatives and formulation of sales and distribution strategies.
 An effective communicator with excellent relationship & team building skills.
Awards
• Best performer for country for Haier Telecom (2008-2009)
• Silver Award for Retail Satisfaction Country for Nokia (2007-2008)
• Highest Sales Volume growth for North region for Nokia (2006-2007)
• Highest sales volume growth for country for Nokia (2005-2006)
AREAS OF EXPERTISE
Distribution/Channel Management
o Expand the dealer infrastructure and appoint new partners in untapped markets.
o Evaluate performance & monitor distributor sales and marketing activities.
o Cementing relations with the network associates & imparting continuous training to them.
Sales & Distribution Operations
o Managing the sales and marketing operations and accountable for increasing sales growth.
o Driving sales initiatives to achieve business goals & managing the frontline sales team to
achieve them.
o Conducting detailed market study to analyze the latest market trends and tracking
competitor activities and providing valuable inputs for fine tuning the selling and the
marketing strategies.

2. Business Development
o Evolving market segmentation & penetration strategies to achieve targets.
o Identifying key and secure profitable business.
Team Management
o Leading and managing large teams both direct and outsourced.
o Driving results through engaged and motivated team.
CAREER HIGHLIGHTS
Idea Cellular Limited –
Area Sales Manager (Prepaid) based at Jammu (J&K) from July 2009 till date.
Launch Activities
• Actively involve in BTS planning and new town roll outs.
• New Distributor/Stores Appointment.
• Territory designing for distributors as well as for territory managers and executives.
Primary Accountabilities
• Directly responsible for Primary/Secondary and acquisitions & the gamut of sales
related operations for the Jammu & Kashmir region.
• Training & development of team members including TSM’s, TSE’s and sales support
team.
• Ensuring width and depth of distribution as well as overseeing branding and
merchandising activities.
• Ensuring all the regulatory compliance as per the DOT and VTM guidelines for CAF
filling.
Highlights
• Steered efforts towards successful launch of the mobility services in Jammu region
and Kashmir region by appointing and managing strong distribution network.
• Attained continuous growth in activation and revenue goals for 2009-10 & 2010-
2011
• Achieved 109% activation and revenue goals for H1 2010-2011
• Have the best score among all the 7 operators of J&K in regulatory compliance.

3. Haier Telecom India Private Limited –
Area Sales Manager based at Jammu from June, 2008 to June, 2009
• Distribution rollout for mobile handsets, data cards. EVDO devices.
• Sales: Volumes targets, turnover targets and segmented targets.
• Channel Engagement & timely resolution of Channel issues, Retail ownership program.
• Team Management: Managing a team of 2 Regional Sales Officers on company payrolls.
• Channel Management: appointed and managed a team of 2 Super distributors and 7
distributors and 1000 retailers across J&K.
Nokia India Private Limited –
Sales Officer based in Jammu (J&K) from Sep 2005 to June, 2008
• Distribution Rollout for Mobile Handsets and accessories.
• Sales: Volumes, Turnover, Segmented sales target.
• Channel Management: Appointed and managed a network of 2 RDS’s, & 18 MD’s and
3000 retailers in J&K
• Team Management: Managed a team of 4 RSE’s, 4 Team Leaders, 2 Trainers and 70
ISP’s.
• KAM Management: Appointed and managed 10 NPD’s, and 2 Global Look NPD’s,
NSP’s and 150 SIS’s.
• Operator Management: Operator engagement with Airtel, Aircel and BSNL for HBO
offer.
• Network Expansion: Appointed new retailers and Micro-distributors for rural
penetration.
ITC Limited–
Worked as Area Sales Executive based in Ludhiana (Punjab) from November 2004 to Sep, 2005
• Implementation of Distribution Systems and Processes
• Managed a annual Turnover of more than 80 Crore Per Annum.
• Lead and Motivate a healthy channel, Channel Team Management
• Achieve revenue target goals and hence achieve market share objectives
• Work closely with the marketing department to implement COTPA regulations in
markets
• Ensure brand visibility by coordinating with marketing department for critical placement
of hoardings, GSB’s, communication roll out, advertisements and availability of POS
material.
Classic Appliances

4. Territory Sales Officer at Srinagar (J&K) from Aug ‘03 to Nov ‘04
• Managing the retail & distributor network as well as taking front-end calls.
• Training & guiding the sales team.
• Handling product promotions & new product launches.
• Sales budgeting & demand forecasting.
• Managing Logistics of delivery of products from Jammu factory warehouse to
branches and subsequently distributors across Kashmir region
Sakson Enterprises
Sales Executive at Srinagar from Jan, 2000 to Aug 2001.
• To achieve the Sales and Distribution (S&D) targets for the assigned area.
• Improving sales and distribution systems and distribution channel efficiency.
• Increasing revenues by increasing the retailer base.
• Energizing the dormant retailer base through targeted marketing efforts
ACADEMIC CREDENTIALS
• Master of Business Administration with Specialization in Marketing from Oxford College
of Engineering, Bangalore in the year 2001-2003.
• Bachelor of Science from University of Kashmir.
PERSONAL INFORMATION
• DOB : 1 Jan, 1977
st
• Gender : Male
• Address : #25, Bilal Colony, Soura, Srinagar-190011 (J&K)
• Mobile : (+91) 9086052615
• Email : haneef.jk@gmail.com
• IT Skills : MS Office, SAP, expert in MS Excel, Powerpoint & Project.
• Hobbies : Trekking, Driving, net surfing and Gardening.
• CTC : 1242000 INR
• Passport : E9054685