M. S. Anantha Prasad has over 23 years of experience in recruitment, customer relationship management, and delivery management, with a strong focus on building recruitment capabilities for various industries. He holds a Bachelor's degree in Mechanical Engineering and completed an accelerated management program with IBM focused on leadership. Currently a director and senior consultant in HR and recruitment, he has a proven track record of improving revenue, productivity, and client satisfaction across multiple positions in renowned companies like IBM and Tata Motors.

1. M S Anantha Prasad
e-mail – msa_prasad@yahoo.com
Contact - +91 9945397973
CAREER OVERVIEW
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In a career spanning 23+ years, strong experience in Recruitment space, Customer Relationship,
Delivery management, P&L, Business development.
· Rich experience in Recruitment – Sourcing, Delivery, building capabilities, CRM Delivery
with P&L responsibility, Account Management – Relationship building, Business
enhancement with P&L Responsibility
· Passionate about Recruitment with great understanding on Talent pool, sourcing
knowledge across Frontline & Lateral hiring, knowledge about the industry like CRM,
F&A, Supply chain, Business Analytics and IT Industry
· Build Recruitment capabilities for larger organisations, setting up structure to deliver the
talent in time
· Sales & marketing experience in Consumer durable & Automobile industry in Domestic
business
EDUCATIONAL QUALIFICATION
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Qualification Bachelor of Engineering in Mechanical
College Sri Jayachamarajendra College of Engineering
University Mysore, Karnataka, India
Accelerated Management Program – Advanced IBM Leadership Program
This is an e-learning course designed by Harvard Business Review for Leadership team in
IBM. This program was provided for Future Leaders of IBM. The duration of the course is 9
months which includes e-learning on different Business models, scenarios and class room
sessions to discuss various Business models & Fundamentals to equip the leaders for the
emerging tomorrow.
PROFESSIONAL EXPERIENCE
Role Director & Sr Consultant – HR & Recruitment space
Period Dec 2013 till date
Location Bangalore
It is always the passion which takes over, recruitment in mind always and wanted to be an
Entrepreneur which helps get to ground and manage various aspects of understanding the
client requirement, find the right talent, understanding the behaviour on both sides,
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2. understand the market dynamics across industry, build capability to generate revenue,
manage people, manage financials, build relationship across different organisation. Decided
to follow the passion and started building a centre, built capabilities in mass hiring & lateral
hiring space.
Building hiring capabilities in middle & senior management roles across Business Analytics,
Banking, Financial & Mortgage, ITeS and IT industry. Working with selected clients across pan
India to fulfill their hiring requirements. Have approached few clients on RPO model which
can help them use my expertise, reduce cost & build standard practices.
Consultation on HR practices in Recruitment space to help them build standard processes to
ensure they reduce leakages in frontline hiring which will help them meet deadlines, current
challenges & how it can be mitigated by using six sigma methodology and few known
solutions which can help them overcome quickly. The study and solution involves both short
term & medium term solutions to the problems.
With this exposure at ground zero, want to get back to corporate role which can help me
build a capability in large organisation from scratch in recruitment space (Domain knowledge
in CRM, F&A, Supply chain, Business Analytics, IT industry) as each of them need a specific
approach to manage smooth delivery.
Role Site Lead & Sr DPE – CRM & Health care accounts
Organisation IBM Global Process Services (GPS)
Period April 2008 to Oct 2013
Location Bangalore
Responsibilities
Managing and driving delivery for multiple accounts
As Site Leader - Managing site health, facilities, Transport, Business continuity support,
location initiatives & manage cost for the site
As Senior Delivery Project Executive & CRM leader for Bangalore location managing 10
client projects in various verticals (span of 1500 people) like Banking back office, Utility client
end-to-end operation, Customer assistance centre ( L1 support on accounts payable & supply
chain), Health care back end & voice operations (Claims processing & Adjudication), Tech
support, Sales & marketing support, Order Management & Modification.
Key Achievements
· Revenue improvement by 28% and GP improvement by 87% in 2012 as on Q3 update
against the target (Health care domain)
· 40% improvement in productivity in 2010 & 2011 which improves GP by 16 points
against the target in 9 quarters (Health care)
· 11% productivity improvement saving $ 30K (Health care)
· Improved SU to bring cost benefits ( improvement from 1.5 to 2.2)
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3. · Initiatives taken to meet client SLA’s (Quality) consistently month-after-month
(Health care)
· Got “ACE award” for overall attainment on deliverables along with financial (Account
Control & Execution Award) for 2010 & 2012 (Health care)
· The client audits were rated “excellent” for 2010 & 2011
· Attrition improved to 21% for non-voice and 35% for voice in 2011, continue at
similar levels in 2012
· Lead initiatives for CRM on performance management tool, Learning & Development
for the location (Bootstrap) and Building a page on W3 on career planning (One stop)
Role Leader – Talent Acquisition Unit – Bangalore BU
Organisation IBM Daksh Business Process Services (P) ltd
Period Mar 2006 to April 2008
Location Bangalore
Achievements
· Achievement on On-time delivery at 97% with quality of hire for 2007
· Leadership Award for Quarter 2 & 4 (2007) for achieving 100% delivery and improving
metrics across TAU delivery.
· Cost effective channel like Employee referral, Portal, Campus and built it from 17%
contribution to consistently deliver 58% in 2007
· Identified 40 key parameters which could be audited every month to ensure that the team
is following the process.
· Internal referral marketing by proactively planning events like Cricket World cup, Bike race,
Festivals, Brand ambassador program, to increase awareness amongst IBM employees for
referring their friends and relatives.
· Early attrition project – Analyzed the cause of early attrition, corrective action were taken
in the recruitment, on boarding, training, budding on the floor, new joinee management.
90 day attrition was brought down by 40% in 5 months ( 2006-07)
· Market intelligence effort to capture market updates which was shared with leadership
team on monthly basis.
· Delivery capacity increased to 600 hiring per month in Bangalore across competencies
Prior experience
Role Regional Manager – Customer Care (International Business)
Organisation Tata Motors Ltd
Period March 2004 to Feb 2006
Location Mumbai
Region South Asia & South East Asia
Responsibilities
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4. · Responsible for both Customer Service and spare parts business in South Asia and
South East Asia.
· Consistent, familiar & high quality service across the network
· Plan & enhance performance to improve customer satisfaction with close adherence
to the laid norms on service quality standards.
· Spare parts management to ensure minimum vehicle downtime.
Achievements
· 50 Service Set-ups put in place across Srilanka to Support the Vehicle launch of Tata –
Ace in 4 months
· Appointed Distributor for Spare parts to ensure these Service set-ups and retailers
would get regular supply of parts
· 5 Service Set-ups across Bangladesh and 40 Retailers Identified for Spare parts
Business
· Price rationalisation to stop infiltration of Non-genuine parts going from India to
neighbouring countries like Nepal, Bangladesh & Srilanka.
Role Regional Manager – Sales
Organisation Tata Motors Ltd
Period March 2001 to Feb 2004
Location Mumbai
Region Western Region
Responsibilities
· Managing Spare parts business for the western Region. The Region consists of
Maharastra, Goa, Gujarat, MP & Chattisgarh.
· To develop the Distributor as Engine for growth in order to enhance channel reach..
· To develop various incentive schemes for enhancing Channel Motivation and
performance
· To develop linkages between the channel members to ensure minimal downtime for
customers
Achievements
· Appointed 15 Distributors in last two years in the western region
· Sales in the region improved by 30%, 42% & 45% in 2001, 02 & 03 as against 5%, 19%
& 20% for the country.
Role Marketing Manager – All products
Organisation Daewoo Anchor Electronics Ltd
Period March 1999 – March 2001
Location Mumbai
Responsibilities
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5. · Pricing, New Product Development & Introduction, Advertising & Promotion,
Preparation of business plan and Target setting for branches
· Sales And channel Management - Developing & managing distributors & dealers for
effective channel management & growth. Sales co-ordination branch wise to ensure
achievement of sales target. Monitoring movement of stock at primary and
secondary level.
Role Branch Sales Manager
Organisation Whirlpool of India Ltd
Period June 96 – Feb 99
Location Mumbai
Region Mumbai Branch
Achievements
· Turnaround the branch from a low performance branch to a high performance
branch in two years times. Secured an award for the same in the year 1998.
· Mumbai branch achieved all-time high Mkt share in both Refrigerators & Washing
machines (1998)
· Managed channel like Key dealers, dealers, Distributors, Retailers which ensured
growth in all segments without much problems on margin issues.
Role Area Manager – Sales
Organisation TVS Whirlpool Ltd
Period June 95 – May 96
Region Pune
Achievements
 Managed Maharastra other than Mumbai for washing machines.
 Grew by 140% in sales in the year 1995 -96, from a MS of 8% to 15%. Gave a very tough
competition to the market leader Videocon on their home ground.
 Achieved all time high sales figure in November 95.
Role Sales Executive
Organisation TVS Whirlpool Ltd
Period July 91 – May 95
Territory Mumbai
Achievements
 Got the award “Salesman of the year” in 1994
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6. Role Graduate Engineer Trainee
Organisation TVS Electronics Ltd
Period August 90 – June 91
Territory New Delhi
Achievements
 Instrumental in getting 500 nos. of "Calligra" 24-pin Dot matrix printer order from NIC.
Managing Director took me for dinner and gave a cash award of Rs 5000/-
PERSONAL INTERESTS
Long Drives, Trekking, Cooking
· References would be provided as per request
Location – Bangalore M S Anantha Prasad
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7. Role Graduate Engineer Trainee
Organisation TVS Electronics Ltd
Period August 90 – June 91
Territory New Delhi
Achievements
 Instrumental in getting 500 nos. of "Calligra" 24-pin Dot matrix printer order from NIC.
Managing Director took me for dinner and gave a cash award of Rs 5000/-
PERSONAL INTERESTS
Long Drives, Trekking, Cooking
· References would be provided as per request
Location – Bangalore M S Anantha Prasad
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