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Social media 101 social media lingo


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Social Media Lingo: The basics of Facebook, Twitter & LinkedIn.

A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.

Published in: Self Improvement

Social media 101 social media lingo

  1. 1. Social Media 101Hands On Networking Myrtle Beach © 2012 Dorien Morin-van Dam
  2. 2. Starting Off We recommend:1. A good website2. A Facebook Page3. A Twitter Account4. A LinkedIn Account …to start with. Add more platforms as you get more comfortable with social media. © 2012 Dorien Morin-van Dam
  3. 3. Your online traffic pattern Will look like this: © 2012 Dorien Morin-van Dam
  4. 4. Traffic LinkedIn LinkedInOpen Open Twitter Twitter YOUR WEBSITE YOUR WEBSITE This is is where This where you make you make your sale your saleOpen Open Facebook Facebook Open Open © 2012 Dorien Morin-van Dam
  5. 5. If you do not have a website (yet) But you do have a Facebook Page and other social media platforms, your traffic pattern will look like this: © 2012 Dorien Morin-van Dam
  6. 6. Where do youmake the sale?LinkedIn Facebook Page Twitter © 2012 Dorien Morin-van Dam
  7. 7. Social Media First Thing is Setting Goals!© 2012 Dorien Morin-vanDam
  8. 8. Find your WHY Examples of Goals:You want more salesYou want more customersYou want more exposureYou want be an expertYou want to be known/famousYou want to expand your audience © 2012 Dorien Morin-van Dam
  9. 9. You’ve got a goal?Now you need a strategy!Just like planning out your business goals in a business plan, you need to plan out a social media strategic plan for you social media goals.That’s another workshop…;) -> 9/20 © 2012 Dorien Morin-van Dam
  10. 10. Today’s Mission: Getting you“READY-TO-ENGAGE” SOCIAL MEDIA LINGO © 2012 Dorien Morin-van Dam
  11. 11. 3 sections 1. Facebook 2. Twitter 3. LinkedIn© 2012 Dorien Morin-vanDam
  12. 12. PurposeWEBSITE FACEBOOK• Be Found • Develop Relationships• Information • Networking• Make Sale • Show ExpertiseTWITTER LINKEDIN•Information Gathering •Online Resume and Address book•Information Sharing •Establish Expertise•Traffic to Website © 2012 Dorien•Professional Morin-van Networking Dam
  13. 13. Facebook LINGO Please go to you Facebook Profile © 2012 Dorien Morin-van Dam
  14. 14. Tagging!‘@’ and a ‘name’ will tag a person‘@’ and a ‘Facebook Page’ will tag a businessTagging creates DIRECT CLICKABLE LINKS and NOTIFIES the tagged person or business © 2012 Dorien Morin-van Dam
  15. 15. When you tag yourself or your Facebook Page ‘It’s like giving your business card to someone!’ © 2012 Dorien Morin-van Dam
  16. 16. COVER IMAGEIf you own a business, why not use your personal profile to tell your friends about it?@Tag your own business. In the ‘about’ section, list and @tag you Facebook Page and it will become a clickable link.You logo will look nice up there, too! © 2012 Dorien Morin-van Dam
  17. 17. © 2012 Dorien Morin-vanDam
  18. 18. Profile vs. PageFacebook Profile is for you personally.Only one profile/person ever!Create relationships: people can ‘friend’ you.Engage in Facebook Groups.Facebook Page is for your business.You can have multiple pagesCreate professional relationships: people have to ‘like’ your page.Engage on your page and use ‘Insights’ for traffic and user data! © 2012 Dorien Morin-van Dam
  19. 19. Facebook Page CoverSize: 851x315MAY NOT CONTAIN:• Price or purchase information, such as "40% off" or "Download it at our website"• Contact information, such as web address, email, mailing address or other information intended for your Pages About section• References to user interface elements, such as Likeor Share, or any other Facebook site features• Calls to action, such as "Get it now" or "Tell your friends" © 2012 Dorien Morin-van Dam
  20. 20. Posts• Images (your own)• Links (blog posts, articles, websites)• Videos (think YouTube)• Ask Questions• Quotes• Give Tips• Share from others © 2012 Dorien Morin-van Dam
  21. 21. Twitter LINGO Please go to your Twitter Account © 2012 Dorien Morin-van Dam
  22. 22. © 2012 Dorien Morin-vanDam
  23. 23. Profile Info• Use all 160 characters• Use key words• Link to your website• Upload an image of you• Do not protect your tweets if you are a business! © 2012 Dorien Morin-van Dam
  24. 24. ‘Talk’ = tweetWhen you have something to say on twitter, you tweet.Everyone who follows you CAN see it.Retweet (RT) is when you copy what someone else said. It’s a compliment when someone retweets you. So retweet others to compliment them. © 2012 Dorien Morin-van Dam
  25. 25. Home = see tweets of all those you follow @Connect = people talking to you #discover = search © 2012 Dorien Morin-van Dam
  26. 26. Direct MessageTo talk with someone who is following you.If you have not followed them, you can NOT DM.We seldom use it.Automated DM’s are frowned upon. © 2012 Dorien Morin-van Dam
  27. 27. Tweets• Ask questions• Reply to questions• Your Website link• Your Blog link• Your Facebook Page link• Quotes (people love to Retweet=RT those) 140 characters! To shorten links, try © 2012 Dorien Morin-van Dam
  28. 28. # Hashtags #• Our hashtag is #honmb• If you type #honmb in the Twitter search, ALL tweets with the hashtag come up• Try this for your industry to find conversations.• Develop a #hashtag for an event or business and ASK for people to use it. © 2012 Dorien Morin-van Dam
  29. 29. LinkedIn LINGO Please pull up your LinkedIn ProfileGroup Name: Hands-On Networking Myrtle Beach © 2012 Dorien Morin-van Dam
  30. 30. © 2012 Dorien Morin-vanDam
  31. 31. LinkedIn Profile• Upload an image of YOU, not your logo• Fill in all possible fields• Add your education• Add your work experience• Add your volunteer work• Add special skills• Link to your twitter, website, Facebook © 2012 Dorien Morin-van Dam
  32. 32. Connecting/Contacts• First find those you already know with LinkedIn search• Use your email contacts to find more connections• Join Groups and connect with members• Ask for an introduction © 2012 Dorien Morin-van Dam
  33. 33. Post/Share an Update• Share your own blog posts• Share other blog posts and articles• Ask questions• Give Tips• Talk about professional events you attend © 2012 Dorien Morin-van Dam
  34. 34. Recommendations• Offer to write one for a colleague, friend, fellow networker, business associate, current or former employee… anyone who you would recommend to a fellow business owner.• Ask for recommendations from those you’ve done business with. You’ll approve them before they are published. © 2012 Dorien Morin-van Dam
  35. 35. Group Benefits• You can ask to connect with ANYONE in a group without having to know their email address• You can share your expertise and offer help• You get to know more experts in your field EXPAND YOUR PROFESSIONAL NETWORK! © 2012 Dorien Morin-van Dam
  36. 36. Q &AWe are ready!© 2012 Dorien Morin-vanDam
  37. 37. Check us out!And consider joining us as a member © 2012 Dorien Morin-van Dam
  38. 38. Our MissionThe mission of Hands-On Networking Myrtle Beach (HONMB) is to foster social media growth and engagement amongst local professionals and business owners and to connect via various social media platforms. We offer each other social media education, support, advice, and guidance by online engagement in an encouraging and positive way. We strive to keep our economic activity as local as possible to benefit our members and our online community. © 2012 Dorien Morin-van Dam