Social Media - Reputation Management and Getting LinkedIn for Students!

1. Social Media
Reputation Management
&
Getting LinkedIn

2. Have You Ever
Googled
Yourself?
Your friends?
Your classmates?

6. What would we find
if we GOOGLED you?
POSTIVE:
• Social Media Profiles
• Clean/Fun Images
• Work History
• Fundraising Efforts
• Community Events
• Volunteerism
• Sport Awards
• Academic Awards
NEGATIVE:
• Damaging Images
• Foul Language
• Hate Speech
• Bad Attitude
• Gossip
• Bullying
• Arrest Record

7. Who’s looking?
• College Administrators (Master’s
Programs)
• Internship Coordinators
• Recruiters
• Scouts
• Your Future Boss
• Your New Colleagues

8. Bad Idea!

9. Tweets Are Public…
Don’t post anything
NEGATIVE about
your
• Job
• Family
• School
• Teachers
***Students have lost
scholarships, jobs,
and have been kicked
out of school over a
bad tweet!

10. Can You Delete a Tweet?
Yes…

11. Ever heard of Screen Capture?
[That’s what happened at the
Citadel this fall; someone took a
screen capture image off of
SnapChat!]

12. ‘Think Before You Tweet’
Is the new
‘Think Before You Speak’

13. It will be there…

14. The Damage is Done!
Now what?
There is a
SOLUTION!

15. Bury It!

17. With Positive Content!
+

18. FACT:
85% of people do not search
beyond the first page of Google
so if you get YOUR SERP (search
engine result page) under control,
you are good!

19. HOW?
Add new social media profiles; fill out your
bio with the right (positive) keywords and
they will rank very quickly.
{another way is to get positive PR – get
stories written about you by others}

20. Social Media Profiles
• LinkedIn
• Pinterest
• Instagram
• Twitter
• SlideShare
• YouTube
• FourSquare
• Etc.

21. Why LinkedIn?
• Professional Network
• Online Resume
• Online Address Book
• Growing Platform
• Referral Friendly
• Job Application and Job Posting capability
• Recommendations

22. Are you ‘In’?

23. It’s NEVER too early or too
late…
to prepare for the job market!

24. Be Remarkable!
In life and online; Be
different so you’ll be
remembered!
• Stand out from the
crowd
• Be memorable
• ‘Brand’yourself

25. Basics of LinkedIn
• Create your Profile
• Fill out your Bio (incl. Image)
• Add Projects
• Connect
• Get Recommendations
• Post Relevant Stories
• Publish

26. Profile
Add:
• Professional Image
• Job Experience
• Volunteer Experience
• Organizations
• Skills
• Languages
• Causes You Support
• Recommendations
• Apps

27. Connect
Make it a habit to connect with someone new once
a week. Connect with people you:
• Work(ed) with
• Classmates
• Volunteer with/for
• In your Industry
• Coaches
• Alumni of College
• Professors

28. Post
When you read articles on the internet while
• Researching a paper
• Reading about your future job market
• Researching post-graduate plans
• Etc.

29. Update
Update your profile once a month

30. LinkedIn Publisher
Write and Publish!

31. Join Groups
Once you are in a LinkedIn
Group, you can connect with the
individuals members of the group!

32. And When It’s Time To Look For
That Job or Internship…
•Connect with Recruiters
•Local Business Owners
•Professional Network Groups

33. Apply for a job via LinkedIn!
You probably know, or assumed, that every time you apply online
through LinkedIn, the employer receives an email notifying them of
your application.
But do you know exactly what that email says? What information the
employer has immediately available to them? Or how they process
that information to decide if you’ll get past the “scan” phase and
actually read your application, qualifications, education, etc.?
“If you knew all that, would you change your LinkedIn profile to
make an even better first impression?”
Of course you would…

34. Resource
Infographic: What Employers See When You Ap

35. moreinmedia.com