This document provides an overview of Haldiram's business including its history, products, distribution network, profit margins, growth plans, mission, competitors and marketing strategy. It began in 1941 in Rajasthan and has since expanded across India and internationally. Key points covered include Haldiram's distribution chain and focus on quality products. Competitors include both Indian brands and MNCs, with strategies around pricing, packaging and targeting different customer segments.

1. Presented By:-
Nilesh Kumar B Nagar
1st Year BBA

2. Contents Of Presentation
 Introduction
 Haldiram’s Products
 SWOT Analysis
 Haldiram’s Distribution
 Haldiram’s Profit Margin
 Research Methodology
 I
InternationalMarket
 Company GrowthPlan
 Mission
 Competitors
 Competitor Analysis
 Marketing Mix
 Market Segmentation
 Conclusion

3. Beginning of way back in1941inRajasthan
The brand name HALDIRAM BHUJIWALA was
introduced
 Subsequently reach extended 1958to Kolkata
and further to westI
ndia & never looked back.
 1983 opened shop inChandni Chowk
the main hub of commercialcentre in
Delhi.
Prime focusing was on sweets& namkeens.
 Itwaslead by three brothersShri
Moolchand,Shri Satyanarain and
S
hriRameshwar

4. • Shri Moolchand & his four sons Shiv Kishan, Shri Shiv
Ratan, Shri Manohar Lal, and Shri Madhu
• Shiv Kishan established Haldiram’s name in Nagpur
• Meanwhile Manohar lal Aggarwal and Madhu Sudan had taken
Delhi (the National Capital) by storm with resounding success
of Haldiram at Chandni Chowk & never looked back.
• Encouraged by the tremendous response of Consumers,
HALDIRAM decided to go in for up-gradation in technology,
packing, production etc. with installation of plant & machinery
of best available state-of-the-art technology and sophistication.

5. Haldiram’s Products
• Haldiram Dal Biji
• All in One
• Alu Bhujia
• Badam Halwa
• Banana Wafers
• Mast Chaat Namkeen
• Bhelpuri
• Bhujia Sev
• Cham Cham
• Dry Fruit Mix
• Shahi Mixture
• Cornflakes Mixture

6. Strength
1. Quality
2. Research & Development
3. Manpower
4. Pricing
5. Latest technology
6. Packaging
7. Trust of the consumer
Weaknesses
1. Low Advertising Budget.
2. Traditional Management Style.
3. Manufacturing process not
completely automatic.
Opportunity
1. Growing Food Industry.
2. Changes in the Consumers Taste
and Preferences.
3. Increase in the Purchasing
Power of Families.
4. Prospects for Exports.
Threat
1. Availability of substitute goods.
2. Health conscious or awareness.
3. Increasing competition from
Indian and MNC food
companies.

7. Haldiram’s Distribution
Company
Manufacturing Unit
Carrying & Forwarding
Agents
Distributor’s
Retailer’s
Consumer’s

8. Haldiram’s Profit Margin
• The Delhi and Nagpur units together account to 0.6 millions retail outlets of
Haldiram’s in India. C&F agents receive around a 5% commission, while distributors
earn margins ranging from 8% to 10%. The retail outlets earn margins from 14% to
30%.In the International market, Haldiram’s has successfully acquired 35 sole
distributors.
• However, there is no such accurate account of the profit margin, but, there’s a
guaranteed profit, as Haldiram’s enjoy a loyal customer base across the
country.The profits of a Haldiram’s distributor, depend on the location of the outlet
along with the type of franchise, that has been chosen by the distributor. A person,
who can afford required investment amount and has a good business acumen is
bound to earn big profit margins with Haldiram’s.
• So, if you’re looking for a profitable business opportunity, with a trusted brand,
Haldiram’s is the right choice to make. Haldiram’s Namkeen Distributorship is
already has a very popular market in India, so investing on it can result in
beneficial outcomes.

9. 🠶 Problem Identification :-
The project do find out the strategy of Haldiram’s namkeen
in market and swat analysis.
🠶 Collection Method of Date used by Haldiram :-
The source of data collection was primary data which was
collected by personal interview, aided by structured disguised
questionnaire.
🠶 Area :-
Field work was carried out for the Haldiram Marketing Pvt.
Ltd., in Delhi for the analyze of market potential of namkeen.
🠶 Sample Size :-
Daily around 10-20retailer were interviews.Therefore the whole
exercise tookaround 14days.Almost all the respondents were
very helpful and forthcoming with the information.

10. • U.S.A.
• U.K.
• Germany
• Spain
• Holland
• Switzerland
• France
• Italy
• U.A.E.
• Kuwait
• Qatar
• Bahrain
• SaudiArabia
• Australia
• New Zealand
• Japan
• Sri Lanka
• Thailand
• Singapore
• Philippines
• Nepal
• Botswana
• West Indies
• Others

11. • The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh, Bihar
, Jammu
& Kashmir
,Himachal Pradesh and Part of Assam.The firm at New Delhi runs
four firmsoffering different products –
Haldiram Manufacturing Co. Ltd.: Namkeens'
Haldiram Marketing Limited
Haldiram Snacks (P) Ltd.
Haldiram India Pvt.Ltd.
: Sweets
: Papads
: syrups& sharbat
• The company also operates 3showroom’s in Delhi, located at Main
Mathura Road, Lajpat Nagar and Chandni Chowk.

12. Their main mission was
 Quality
 Bestpacking strategy
 Vast market c overage
 Number’sof year’s experience
 Performance & qualitylead to big competition
 Staff’s shouldbe verysensitive & customer friendly about the complaints

13. Fritolays,I
ITC,Parle (chips)
Fritolays-Lehar
,Bikaner(Mixtures)
 HUL-Kissan,Gopal Ji, Hamdard, Fun
Foods, Mapro, Kraftfoods-Hershey’s
(Flavored Syrup)
 Traditional food outlets & sweet shops
on local level.
S&AFoods(Sweets)

14. Competitor Analysis
MNC’s withhigh and diversified communication.
Competitor’sWide SKU’sand product line.
 Competition has Wide and penetrated distribution
network.

15.  PRODUCT : Haldiram offers a various products as per customers
requirement such as sweets, dairy products, snacks etc.
PRICE : Competitive price to penetrate the unorganized markets.
Prices varies according to weights & type of Namkeens & raw
materials.
PLACE : Where customers can purchase the product is also an
important factor in determining sales. It is available at Railway
outlets & Retail Shops. It is also available in rural & urban areas.
 PROMOTION : High awareness among the customers. High brand
loyalty for Haldiram products.
POSITIONING : Haldiram offers ready to eat high quality readily
available Indian snacks with excellent packaging which provides
increased shelf life to its products.

16.  HALDIRAM PROVIDES A SAVORY S N AC KS AS C U S TO M E R S
TASTE & P REF EREN C ES .
As WOMEN are the buyers for household needs and the deciding factor on
what to be served to the guests, Haldiram targets them for their Nankeens.
Minute Khana for those ready-to-eat food needs.
 Takatak & Whoopies for KIDS.
In Mithai also, they have come with sugar free sweets for the “diabetic”
or HEALTH CONSCIOUS CUSTOMERS.
Further, there is something for everyone in Haldiram’s varied product
range, such as, and the all famous Mithai for everyone at home.

17. 🠶There is high awareness level for different Halidram’s Products amongst the
retailers.
🠶From the survey of 250 retailer in Delhi it was noticed that in most of the
retailers are keeping Haldiram namkeens.
🠶Market share of Haldiram namkeen is more than double of its competitors.
🠶Average annual sale come out to be highest for Haldiram’s namkeens
followed by Lehar, Bikano, local brand like Namkeens, Raja, Shammi,
Tingle, Shah, Aone, Rajsi, etc.

18. 🠶Margins as revealed by retailers are highest for local brand followed by Lehar, Bikano
and Haldiram’s in that order.
🠶Brand awareness for Haldiram’s product is very high.
🠶There is significantly high brand loyalty for Haldiram’s products amongst the
consumers.
🠶Lehar namkeens are equally preferred as Haldiram’s. It is also noticed that
young people prefer Lehar’s Aloo Bhujia, Masala
Laccha and Kurkure over Haldiram’s. The reasons for this could be that the T
.V
.
advertisement of Lehar has an emotional appeal for the
young generation.
🠶Bikano’s Natkhat Nimbu and Crax’s mast mattar are in great demand over Haldiram’s