PROJECT REPORT ON HALDIRAM

A PROJECT REPORT
ON
(LAVA VS MICROMAX)
SUBMITTED IN THE PARTIAL FULFILLMENT OF
DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION
2013-16
UNDER THE GUIDANCE OF:
MRS. ADITI
SUBMITTED BY:
(GARIMA ARORA)
02090201813
BATCH NO. (BBA SEM-3)
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
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DECLARATION
I, the undersigned Ms. Garima Arora a student of Guru Gobind Singh Indraprastha
University hereby declare that the perfect work presented in this project report is
my own work and has been carried out under the supervision Of Mrs. Aditi of Sri
Guru Teg Bahadur Institute of Management & Information Technology.
This report has not been submitted previously to any other university for
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any examination.
DATE:
PLACE:
_____________________
GARIMA ARORA

ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organizations. I would
like to extend my sincere thanks to all of them.
I am highly indebted to Mrs Aditi for their guidance and constant supervision as
well as for providing necessary information regarding the project & also for their
support in completing the project.
I would like to express my gratitude towards my parents & member of Sri Guru
Teg Bahadur Institute of Management & Information Technology for their kind co-operation
and encouragement which help me in completion of this project.
I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.
My thanks and appreciations also go to my faculties in developing the project and
people who have willingly helped me out with their abilities.
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CERTIFICATE
This is to certify that Ms. Garima Arora has successfully completed the project
work titled “Lava vs Micromax” in partial fulfilment of requirement for the award
of Bachelor of Business Administration( Banking & Insurance) prescribed by the
Sri Guru Teg Bahadur Institute of Management & Information Technology.
This project is the record of authentic work carried out during the academic year
(2013–2016).
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CHAPTER-1
INTRODUCTION TO LAVA COMPANY
LAVA Computer MFG. Inc. headquartered in Toronto, Canada, designs and
manufactures serial and parallel I/O boards and Ethernet-to-serial device servers
widely used in the Point of Sale, Kiosk, Gaming, Industrial Automation,
Hospitality, Security and Access Control industries. LAVA also has engineered the
LAVA IP System (LIPS), an application-specific IP interface and hardware family
for IP enabling Internet of Things devices quickly and at low cost. With well over
a million LAVA products built into workstations, servers, retail POS systems, and
industrial computers since 1984, LAVA I/O boards and Ether-Serial Links are
trusted by resellers, distributors, OEMs and system builders in over 47 countries
worldwide. Designed for lifetime performance, each LAVA connectivity link is
individually tested and covered by the LAVA Lifetime Warranty.
LavaInternational Ltd., established in 2009, is one of the fastest growing mobile
handset companies in India. It has demonstrated quick and robust expansion since
inception, showing profitability and growing sales since the first year of
operations. Lava and Xolo are two brands that operate under the parent company.
With “Create Possibilities” as its guiding principle, Lava has embarked on an
ambitious journey of becoming the 1st global consumer brand from India by
empowering every human with quality innovative products.
LAVA has a wide product portfolio that encompasses tablets, feature phones and
smart phones having various models in bar and touch form factor at multiple price
points to suit all categories of consumers. Lava’s gamut of brands includes IRIS
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series of Android based smart phones, Discover series of Internet experience touch
phones, Spark series of premium bar phones and ARC & KKT series of feature-rich
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budget phones.
LAVA has a wide product portfolio that encompasses tablets, feature phones and
smart phones having various models in bar and touch form factor at multiple price
points to suit all categories of consumers. Lava’s gamut of brands includes IRIS
series of Android based smartphones, Discover series of Internet experience touch
phones, Spark series of premium bar phones and ARC & KKT series of feature-rich
budget phones.
With a distinguished management having an excellent industry track record and a
highly motivated team, Lava offers customers with a unique value proposition and
in turn creates immense value for its stakeholders. Lava boasts of unique & reliable
sales and service distribution (SSD) network comprising 50+ CFAs, 1000+
distributors, 50,000+ retailers and 980+ service centers. The company also operates
in Nepal and Middle East through leading distributors and retailers in these
geographies. Lava also has a Single-layer distribution model, one not chosen very
often by competitors as it is tougher to implement, wherein distributors are
exclusive and directly managed and controlled by Lava. Headquartered in New
Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.
Lava recently has been recognized as one of India’s most promising brands by
World Consulting and Research Corporation (WCRC). Lava was also shortlisted
amongst top 100 most exciting brands by Brand Equity. Lava was bestowed with
‘Emerging company of the year 2013’ award by Voice & Data in 2014. Lava was
awarded ‘Amity Corporate Excellence Award for Fastest Growing Mobile
Telecommunication Company in 2011’, the National Telecom Award by CMAI for
the Fastest growing Mobile phone Indian Brand and Best mobile handset designing
company in 2011 and 2012 respectively.

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Company History
March 27,
2009
Company got incorporated
April 23,
2009
Company Vision Created
June 25,
2009
Commenced Operations
Goal To become a leading Indian multinational brand globally
 100 distributors appointed in just 47 days by 23 TM’s – 5 State Launched
(UP-E, Punjab & HP, Raj., Delhi, Haryana and Mumbai
 Distributors appointed in just 59 days by 34 TM’s – 12 States Launched
(UP_W, TN, Gujarat, Bihar, Jharkhand, WB, NE, Orissa, AP, Karnataka
& Kerala, Maharashtra and Goa.
 The first1 Lakh customer created in 106 days. The next 1 lakh customer
created in just 43 days.

 Company crossed primary (cumulative) of 5 lakh handset on December
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20, 2009 in just 177 days.
 Company crossed primary of 2 lakh handset in December 2009’ (in just1
month) in just 6 months of operations.
 March 31, 2010 Co. touched turnover of 307 crore with currently 2.7
millions plus using LAVA handset.
 First AOP meeting of Sr. Team Kick Off on March 12, 2010 at Manesar to
do business planning for the financial year 2010 to 2011.
 June 19 to June 21 - First training workshop of Sr. Team to align on
Company Vision and come up with a goal of By 2014 LAVA is a $ 1
billion Company trusted by people through innovation and
empowerment
There is a story as LAVA is a Hindi word which in English means to
come up with a power and that we proved with LAVA Mobiles – Power in
your hands & Power to attract. And the story you can say that LAVA is a
molten rock that expels out from volcano during eruption and at the time
of that eruption it comes out with a great power. The power with which
that LAVA comes out denotes our vision (to make it a power that would
rule in everyone’s hands). That is the story behind LAVA – POWER to
attract!

CHAPTER-2
INTRODUCTION TO MICROMAX COMPANY
Micromax is an Indian consumer electronics company headquartered
in Gurgaon, Haryana, India. Micromax started as an IT software company in 2000
and worked on embedded platforms. It entered the mobile handset business, and
became one of the largest Indian domestic mobile handsets company operating in
low cost feature phone segments by 2010.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March
2000. They started manufacturing mobile phones in 2008 with a focus on low
pricing, in order to compete with international brands. Because of the issues of
power in Dewas , Mohit Gangadhar Sharma saw a phone being powered by a truck
battery and decided to develop a longer battery life. Micromax launched its first
phone with a month long battery back-up known as X1i. In 2011, Micromax
entered the tablet market with the Canvas series.
In 2014, Micromax surpassed Samsung to become the mobile phone manufacturer
shipping the most number of phones in a single quarter in India. On 24 January
2014, Micromax became the first Indian mobile company to start sales in Russia.
Originally, the company sourced all its mobile phones from China. However, since
April 2014, they have started manufacturing mobile phones and tablets at their
facility in Rudraprayag, Uttarakhand.
Akshay Kumar and Twinkle Khanna were one of the first celebrities to endorse
Micromax Mobiles. Hugh Jackman appeared in the 2013 commercial for the
Canvas Turbo smartphone. In July 2013, Chitrangada Singh posed for Canvas 4
smartphone in New Delhi.
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In October 2014, Micromax stuck a deal with CyanogenMod to release a
CyanogenMod-powered handset as early as the end of the year. Micromax
Informatics Limited is one of the leading consumer electronics company in India
and the 10th largest mobile phone player in the world. Over the past decade,
Micromax has pioneered the democratization of technology in India by offering
affordable innovations through their product offerings and removing barriers for
large scale adoption of advanced technologies. Micromax is currently the
2nd largest smartphone company in India. Micromax is a brand which is close to
the heart of the youth and celebrates the vibrancies of life and empowerment
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Network & reach:
With sales presence across India and global presence in Russia and SAARC
markets, the Indian brand is reaching out to the global frontier with innovative
products that challenge the status quo that Innovation comes with a price
The history of Micromax (2011-12 revenue: Rs 1,978 crore or Rs 19.78 billion),
which ventured into the mobile phone market in 2008, is one of the most
fascinating success stories in the Indian consumer electronics industry.
In barely five years, the company has come to occupy the third position (by
volume) in the mobile handset market in India and is at No. 12 globally.
It leads the Indian tablet market with a share of 18.4 per cent, ahead of veterans
Samsung and Apple.
The Gurgaon-headquartered company owes its success not just to the ticket it puts
on its products or the speed with which it puts new designs on the shelves but to
how it has managed these two crucial product inputs by leveraging China.

To be more specific, the labour cost advantage and the production flexibility that
China offered.
Big deal, you may say, given that almost every other handset brand in the world
manufactures its products in China.
Right from the Apples to the Samsungs to many of our home-grown brands like
Karbonn, a whole host of players reaped China's arbitrage advantage.
But here is the stumper: the strategy that offered Micromax its biggest advantage in
its first five years is under threat and it will require a re-examination by the
company - and a number of other multinationals with Chinese production - of their
overall supply-chain strategies.
Micromax Launches Windows Phone Devices
Micromax has added the Canvas Win W121 and Canvas Win W092 Windows
Phone devices to its portfolio. The Canvas Win W121 is a 5-inch device with HD
IPS display, an 8-megapixel rear camera (with LED flash), a 2-megapixel front-facing
camera, and 8GB of built in storage with up to 32GB of expandable
memory. The device is powered by a Qualcomm Snapdragon 200 quad-core
processor with 1GB of memory. The Canvas Win W121 is equipped with
proximity, gravity, and light sensors, an accelerometer, Dual-SIM capability, and
comes with a leather finish back panel.
Micromax Launches Canvas Nitro A310 on Snapdeal
Micromax launched its latest smartphone Canvas Nitro A310 in India, priced at
INR 12,990, in partnership with Snapdeal. Canvas Nitro is packed with a 1.7GHz
Tru octa-core processor, 5-inch HD IPS display. The device runs on the latest
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Android 4.4 KitKat operating system and features a 13MP rear camera with LED
flash and a 5MP front-facing camera. The smartphone comes with a 2500mAh
battery, 2GB RAM and 8GB internal storage. Canvas Nitro users can get access to
a number of features including voice search, Google Drive, Hangouts for video
calls, smart contact prioritisation etc. Available in Mystic blue and Pristine white
colors with a premium leather finish back, Canvas Nitro comes with software
features like QuickLook, Smart Alerts, All-in-one camera widget and customised
gestures.
xii

CHAPTER-3
RESEACH METHODOLOGY
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1. What is research?
This module considers the role, purpose, structure and process of research. It aims
to answer the following questions:
1. What is research?
2. Why do research?
3. What types of research are there?
4. What ethical considerations are there when conducting research?
5. How might research findings be used?
1. Primary and Secondary Sources and Triangulation
Researchers need to consider the sources on which to base and confirm their
research and findings. They have a choice between primary data and secondary
sources and the use of both, which is termed triangulation, or dual methodology.
Primary data is the data collected by the researcher themselves, i.e.
1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research
8. longitudinal studies

Secondary sources are data that already exists
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1. Previous research
2. Official statistics
3. Mass media products
4. Diaries
5. Letters
6. Government reports
7. Web information
8. Historical data and information
What is methodology?
Methodology is concerned about both the ways in which the research is carried
out - i.e. its structure and process, as well as with the way in which this
information is analysed.
The two approaches to research are:
1. Quantitative - based on the methods used in the natural sciences
2. Qualitative - based on methods which are said to be humanistic
Quantitative methods:
 Used to find out how much, how many, how often, to what extent
 Aims to be objective and scientific in its approach
 Quantitative research is hypothetico-deductive in its approach to
constructing social theories
 Aims to assess and measure

 Is regarded as a way to get to the truth, to understand the world well enough
so that we might predict and control it through identifying cause and effect
relationships
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 Quantitative research can be
 administered by the researcher
 self-administered
 one to one
 in a group
 face to face
 telephone
 postal
 email
Qualitative research methods:
1. are concerned with opinions, feelings and experiences
2. describes social phenomena as they occur naturally - no attempt is made to
manipulate the situation - just understand and describe
3. understanding is sought by taking a holistic perspective / approach, rather
than looking at a set of variables
4. qualitative research data is used to help us to develop concepts and theories
that help us to understand the social world - which is an inductive approach
to the development of theory, rather than a deductive approach that
quantitative research takes - ie. Testing theories that have already been
proposed.
5. Qualitative data is collected through direct encounters i.e. through interview
or observation and is rather time consuming

3. Instruments for Data Collection
For collection of data the following instruments have been used:
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(a) Questionnaire
Questionnaire is a set of questions has been prepared to ask a number of questions
and collect answers from respondents relating to the research topic. A number of
questions usually in printed or electronic form are to be answered by the
individuals. The forms often have blank spaces in which the answers can be
written. Sets of such forms are distributed to groups and the answers are collected
relating to research topic. A questionnaire is a series of questions asked to
individuals to obtain statistically useful information about a given topic. When
properly constructed and responsibly administered, questionnaires become a vital
instrument by which statements can be made about specific groups or people or
entire populations. Inappropriate questions, incorrect ordering of questions,
incorrect scaling, or bad questionnaire format can make the survey valueless, as it
may not accurately reflect the 11views and opinions of the participants. A useful
method for checking a questionnaire and making sure it is accurately capturing the
intended information is to pretest among a smaller subset of target respondents. In
a research or survey questions asked to respondents, and designed to extract
specific information. It serves four basic purposes: to
(1) Collect the appropriate data,
(2) Make data comparable and amenable to analysis,

(3) Minimize bias in formulating and asking question, and
(4) To make questions engaging and varied. For our study purpose a set of
questions has been prepared to collect information relating to the topic of the
study. In this study a structured questionnaire has been used with different types of
questions such as closed ended and open ended. Special case has been taken to
select the scales for the questions for collection of responses very effectively.
(b) Telephone, Mobile Phone and Facsimile
Telephone and other devices can be used for collecting data verbally and written
on fax from respondents located away from the researcher and having these
facilities plus the researcher having their contact numbers. Use of interviewers
encourages sample persons to respond, leading to higher response rates.
Interviewers can increase comprehension of questions by answering respondents'
questions. It is fairly cost efficient, depending on local call charge structure. It is
good for large national or international respondents and gives wider coverage. It
cannot be used for non-audio information (graphics, demonstrations, taste/smell
samples) this instrument is not suitable for the respondents where the telephone
facility is not available.
xvii
(c) Mail
For collection of data from the respondents who are located at a long distance and
do not have any communication facility. They can be contacted through mailed
questionnaire. Only thing is required that the researcher should have the postal
addresses of the respondents. The questionnaire may be handed to the respondents
or mailed to them, but in all cases they are returned to the researcher via mail. The
cost involved is very less but no clarification can be given to the respondents if
required. Respondents can answer at their own convenience. The respondents

cannot be biased by the researchers and the detail information can be collected
12for the research purpose. Only one disadvantage this instrument gives is that the
response rate is very less due to lack of interest in the topic of respondents and low
literacy rate.
xviii
(d) Interview
In this method the interviewer personally meets the informants and asks necessary
questions to them regarding the subject of enquiry. Usually a set of questions or a
questionnaire is carried by him and questions are also asked according to that. The
interviewer efficiently collects the data from the informants by cross examining
them. The interviewer must be very efficient and tactful to get the accurate and
relevant data from the informants. Interviews like personal interview/depth
interview or telephone interview can be conducted as per the need of the study.
4. Research Methods
For collection of primary data for this research work survey and observation
methods have been used. Experimental method is not found suitable for this study
because the topic is a theoretical topic and there is no need to have experiments.
These two methods are explained below:
(a) Survey Method
Survey is used to collect quantitative information about items in a population.
Surveys are used in different areas for collecting the data even in public and
private sectors. A survey may be conducted in the field by the researcher. The
respondents are contacted by the research person personally, telephonically or
through mail. This method takes a lot of time, efforts and money but the data
collected are of high accuracy, current and relevant to the topic. When the

questions are administered by a researcher, the survey is called a structured
interview or a researcher-administered survey. When the questions are
administered by the respondent, the survey is referred to as a questionnaire or a
self-administered survey. It is an efficient way of collecting information from a
large number of respondents. Very large samples are possible. Statistical
techniques can be used to determine validity, reliability, and statistical
significance. Surveys are flexible in the sense that a wide range of information can
be collected. They can be used to study attitudes, values, beliefs, and past
behaviors. Because they are standardized, they are relatively free from several
types of errors. There is an economy in data collection due to the focus provided
by standardized questions. Only questions of interest to the researcher are asked,
recorded, codified, and analyzed.
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(b) Observation Method
Observation is a complex research method because it often requires the researcher
to play a number of roles and to use a number of techniques; including her/his five
senses, to collect data. The observer puts himself in the actual situation and watch
carefully. On the basis of 14his knowledge, skills and experience he collects the
data without contacting the respondents. The results of observation entirely depend
on the talents of the researcher. This method can be used only by expert persons in
the research. Observation methods have been developed with the objective of
'observing people in their natural setting - as they go about their everyday lives.
Observation methods can overcome some of the criticisms of quantitative research
methods (Validity, bias etc.) and can be useful when its subject can't provide
information, or can only provide inaccurate information. Out of available methods
for collecting primary data, survey and observation methods have been found
suitable for the topic study. These have fulfilled the requirements for data
collection properly.

xx
5. Sampling
(a) Introduction
The research is a systematic study to examine or investigate the issue or problem
and find out the relevant information for solution. For study data are to be collected
from the respondents. It is not possible to collect data from everyone of the
population. Population is a very large number of persons or objects or items which
is not feasible to manage. A population is a group of individuals, persons, objects,
or items from which samples are taken for measurement. For research purpose a
part of the population is to be selected. Sampling is the process in which a
representative part of a population for the purpose of determining parameters or
characteristics of the whole population is selected. This is called a sample. It is
easier to contact a smaller part of the population for data collection. It can be done
within a limited time, efforts and with minimum cost. For selection of a sample
special care should be taken that the sample is proper representative of the whole
population. Every segment of the population should be included but the number
should not be very large which may become difficult to manage within time and
cost limits. For this research study purpose out of different sampling methods the
stratified random sampling has been selected. The universe includes salesmen,
wholesalers, retailers and customers of selected companies located in different
parts of Gujarat region. Out of Gujarat region main cities like Ahmedabad,
Vadodara, Surat, Rajkot and Bhavnagar have been selected. The salesmen are
selected from branches of companies and further on the basis of availability during
visits. Cities are divided into areas and from each area the dealers,retailers and
15customers have been selected from urban and rural areas of these cities. They
have been selected randomly. So stratified random sampling has been used for the
study. Keeping in view the proper representation of every segment of population
and manageable size of the sample, the sample size selected is 400.

xxi
(b) Time Duration
The permitted time by the university for completion of research study for Ph.D
degree is two years. Continuous efforts have been put to work on this research. It
has been completed and submitted within the permitted time period.
(c) Statistical Tools for Data Analysis
For data analysis measures of central tendency, standard deviation, variance will be
used. For testing of hypothesis F Test and T test will be used.
(d) Hypothesis
The following hypotheses have been tested with the help of statistical tools:
(i) Null Hypotheses: There is significant difference amongst sales promotion
strategies of the selected companies.
• There is significant impact of sales promotion strategies on sales, number of
customers, overall profitability and business performance of selected companies
(ii) Alternative Hypotheses: There is no significant difference amongst sales
promotion strategies of the selected companies.
• There is no significant impact of sales promotion strategies on sales, number of
customers, overall profitability and business performance of selected companies.

CHAPTER-4
INTRODUCTION OF THE PRODUCT
Lava mobiles is new company to launch cheap mobile phones with Smart Feature
and Functions in Indian markets. Lava International Limited is Manufacturer and
Distributor of Lava Mobiles. Lava offer high feature mobiles phones at affordable
price. Lava was founded in India at 2009. Within 4 years company has well known
brand in India and compatation against Top Brands. Fatest Growing Mobile brand.
xxii
Lava Mobile Models / Products
 Smart Phone – Iris 505, Iris 506Q, Iris 504Q, Iris 458, Iris 455, 3G 356, 3G
402, Iris 405, Iris 501, Iris 349, Iris 351, Iris 355, Iris 430, Iris 454, Iris 502
 Feature phone – KKT 29, KKT 10, KKT 14, KKT 341, KKT 40S, KKT 31c,
Spark 245, spark 7, KKT 20, KKT 14+, Discover 135, ARC 3, Discover 128,
ARC 1, Discover 132, ARC 12, ARC 4, ARC 8C, ARC 9i, ARC 11+,
Discover 136, Discover 137, Discover 124
 E-Tabs – Xtron+, Xtron, Connect, E Tab Z7S
 Accessories – W520 Twice the power
LAVA Mobiles is the leading manufacturer company of the electronic products
such as Handsets, Datacards, Routers, Tablets etc. The recent handset release by
the LAVA is the Iris 501. The company certainly focusing on building good &

reliable relations with the customers that’s why they’ve introduced the handsets
which are affordable for all classes of people.
The price range of the LAVA handsets starts from as low as INR 1,000 & as high
as INR 20,000. The Datacards by LAVA provide high speed uninterrupted
services. LAVA’s tablets have also acquired expected success in the market. The
famous tablets by LAVA are XTRON, ETAB 27H & ETAB 27H+ all of them are
operated on the latest Android OS.
Mobile Phone Company Lava International has entered into an agreement with
logistic firm FedEx to provide door-to-door delivery and repairing service for its
Xolo smartphones customers.
"We are working on the experience side of Xolo customers. Besides product
quality, we will provide services to customer at their doorstep in 50 major cities.
"They will not have to go to service centre for getting their phone repaired. This is
first of its kind service by any handset company is providing in India," Lava co-founder
and director Vishal Sehgal told PTI.
xxiii
Product Line
Serial device servers represent LAVA’s flagship product line. LAVA Ether-Serial
Links are specifically designed to IP-enable and control peripherals from a remote
server. However, internal serial port boards for use in computer-based applications
that require additional COM ports remain popular with system builders, resellers,
and distributors worldwide.
LAVA has also engineered the LAVA IP System (LIPS) for interfacing virtually
any CPU to IP networks.

xxiv
Engineering Philosophy
Specialized focus: LAVA designs and manufactures only top quality serial,
parallel, and Ethernet I/O boards and devices. As the only North American
manufacturer of serial connectivity products LAVA engineers, manufactures, and
tests all products at our Toronto, Canada headquarters.
100% product testing: LAVA uses only the highest quality components and
subjects every final product to comprehensive testing before it leaves the factory,
virtually eliminating reseller maintenance and servicing costs.
Standards-based design: LAVA I/O products stringently conform to industry
standards and protocols, ensuring compatibility and interoperability with other
manufacturers’ hardware, software, and peripherals.
Real-time technical support: LAVA Technical Support is staffed by technical
engineers who provide both installation and operational support. They can answer
questions or troubleshoot installations Monday through Friday, 9:00 a.m. to 5:00
p.m. EST.
Custom solutions: Centralized operations uniquely position LAVA to create
custom solutions for specialized users in POS, industrial, and other mission-critical
environments. LAVA can tweak an existing design, or create a new board from the
ground up. The LAVA facility is equipped with dual high-speed Surface Mount
Technology assembly lines and the latest in wave solder equipment, ensuring
highly dependable manufacturing capacity. Capable of both large volume and short
production runs (with fast turnaround), LAVA prototyping and product launches
are quick and cost-effective.

Co-branding/Marketing support: In addition to being an electronics
manufacturer, LAVA also owns and operates a complete, in-house printing facility
capable of high quality four-color print production runs. Boxes, documentation,
product labels, and posters are all produced in-house. Big on personalized service,
LAVA can accommodate customers with specific co-branding requirements and
marketing support.
LAVA Lifetime Warranty: LAVA warrants its hardware products to be free
from defects in workmanship and materials under normal use and service, for life,
while in the service of the original owner.
xxv
From the Manufacturer
 4.5 inch FWVGA Display
 217 PPI
 IPS Screen
 Full Lamination
Iris X1 sports a beautiful 4.5-inch FWVGA IPS (854 x 480 pixels) display that
offers high-quality colour-reproduction and great viewing angles. The fully
laminated touch screen eliminates the air gaps between LCD and glass and makes
it look perfectly black in sleep mode.
 8.0 MP Camera with Dual LED Flash
 2.0 MP front facing Camera
 1.4 μm pixel BSI sensor
 Full HD (1080p) video recording
1/3.2-inch 8.0 MP OmniBSI+ CameraChip Sensor is built on advanced OmniBSI+
pixel architecture, providing improvements in low-light sensitivity. The pixel size
of 1.4 × 1.4 provides captures more light, thus providing more clarity, contrast and

detail. 5-Elements Lens with Aperture of F/2.2 allows for more light to reach the
Camera Sensor, thus improving the image quality in bright light as well as dark
light.
xxvi
 1.2 GHz Processor
 Quad-core Processor
 1 GB RAM, 8GB ROM
 1800mAH Battery
On the performance aspect, the smartphone provides an excellent experience on
the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by
1GB RAM. Iris X1 provides excellent 3D gaming experience and video
performance with help of a specialized graphics engine based on Videocore
multimedia technology.
 Android 4.4 Kitkat Out of the box
 Google Maps
 Google Play Store
Kitkat - Out of the box Kitkat 4.4 in lava Iris X1 brings in an experience that will
mesmerize you. Smooth and fast multitasking, amazing screen clarity, and much
more to the kitty.
 138 grams weight
 8.9 mm thickness
A genius in usability with no unwanted element and smooth handy grip, Lava iris
X1 is meticulously detailed and crafted with precision
3.5mm audio jack and active noise cancellation with dedicated Dual Microphone
option. It also brings along OTG Support and full HD 1080p Video Recording &
Video Playback, 8GB internal storage expandable upto 32GB. It means that, now

customers would be able to download more applications on the internal memory,
would be able to play heavy games and perform faster multi-tasking.
xxvii
8GB ROM
This partition is further subdivided into two portions
 Internal storage : 3.54 GB Meant for apps.
 Phone storage : 2.49 GB Meant for user data like images audios and videos
Product categories:
 Long life battery mobile phones
 Dual reception mode handsets
 QWERTY keypad mobile phones
 Utility phones
 Multimedia mobile phones
 Universal remote control mobile phone
 Gaming mobile phone
 Smart phones
 3G mobile phones
 Gravity phones

CHAPTER-5
COMPANY PROFILE
xxviii
LAVA at a Glance
LAVA Computer MFG. Inc. headquartered in Toronto, Canada, designs and
manufactures serial and parallel I/O boards and Ethernet-to-serial device servers
widely used in the Point of Sale, Kiosk, Gaming, Industrial Automation,
Hospitality, Security and Access Control industries. LAVA also has engineered the
LAVA IP System (LIPS), an application-specific IP interface and hardware family
for IP enabling Internet of Things devices quickly and at low cost. With well over
a million LAVA products built into workstations, servers, retail POS systems, and
industrial computers since 1984, LAVA I/O boards and Ether-Serial Links are
trusted by resellers, distributors, OEMs and system builders in over 47 countries
worldwide. Designed for lifetime performance, each LAVA connectivity link is
individually tested and covered by the LAVA Lifetime Warranty.

xxix
The Source for Ports
LAVA specializes in serial connectivity, our core technological competence. This
means we not only make standard and custom serial port products, we understand
their application with external peripherals. Taking a strong partnership approach
with our customers, resellers and distributors, our philosophy and tight integration
of operations enables us to provide serial connectivity products that are Simple,
Configurable, and Reliable.
Company Overview
LAVA has earned a solid reputation through its commitment to engineering
excellence and application of quality I/O boards and devices. In recognition of its
philosophy of making hardware easy to use, LAVA has enjoyed a number of
industry ‘firsts’ over the years which include:
1. The first PCI interface in a compact form factor and low price point. (Today,
LAVA’s PCI interface is still the lowest gate-count PCI ASIC bridge on the
market).
2. The first IRQ-selectable multi-function boards.
3. The first true color graphics adapter for PCs.
4. The first 460.8 kbps serial communications accelerator.
5. The first PCI-based enhanced parallel port.
6. The first industry-leading lifetime warranty, available on all LAVA products.
Established
Founded in 1984 by Roman Wynnyckyj, President and Chief Design Engineer.

Lava International Limited manufactures mobile handsets. It offers tablets,
Android based smartphones, touch phones, bar phones, budget phones, e-tabs, and
accessories, as well as support services. The company provides its products
through dealers in India. Lava International Limited was founded in 2009 and is
based in Noida, India.
Lava Reportedly Plans Sell Its 20% Stake To Raise INR 6000
Million
Lava International Limited is planning to raise up to INR 6000 million by selling
20% stake to private equity firms, a person familiar with Lava plans said. "Around
six PE firms have expressed interest in the company and it is in the process of
selecting two firms," the person said, adding that the company has been valued at
about INR 30 billion. Email query sent to Lava remained unanswered till the time
of going to press.
LAVA International Limited Signs Deal with Dubai's Sharaf Electronics
LAVA International Limited announced that the firm has inked a deal with Sharaf
Electronics. The deal will allow the LAVA to distribute its products, including
smart phone devices, in the UAE and Bahrain through Sharaf Electronics' 21
stores.
xxx

With its Headquarters at Noida, India, LAVA International Ltd. is one of the
fastest growing Indian mobile handset brand, committed to empowering every user
with quality and innovative products at affordable prices.
Today, the brand takes pride in the wide range of handsets in its portfolio, ranging
from 3G Android Smart Phone to the feature rich dual-SIM phones, to QWERTY,
touch-enabled phones. LAVA boasts of a network of 1,000 distributors and its
presence at 50,000 retail counters.
LAVA International Ltd. has invested in a state-of-the-art, R&D centre in
Shenzhen (China) and Bangalore (India). The company aims to carve a unique
niche for itself by focusing on Innovation in fields like, Product, After-Sales
Service and Distribution. The company aspires to become one of the strongest
brands in the Telecom sector by offering its customers a unique proposition,
unmatched by any other player in the industry.
To empower people to do more, to be more
No matter where we come from, there is no limit to how far we can go. We stand
committed to serve our customers with utmost sincerity and building strong,
unbreakable relationship with them while we remain connected to our highest
purpose and pursue our ideals without fear or doubt.
LAVA is the force that will empower us to do empower others.
xxxi
LAVA Core Values

xxxii
Integrity
Steadfast adherence to high moral and professional standards
Passion for Excellence
Intense keenness to stretch the limits of great in everything we do
Adaptability
The ability to quickly evolve in response to changing circumstances
Lava international is one of the fastest growing brands in Indian mobile market
today. The organization started operations only 30 months back and is rapidly
growing its market share. "Get the power in your hand"- with this motto as the
guiding principle, Lava embarked on its journey to empower people with
innovative products. Today the brand has a wide range of handsets in its portfolio.
The company has already expanded its operations in all the states of India and has
a network of 1,000 distributors and presence in ~50,000 retail counters.
Intel, Atom and the Intel logo are trademarks of Intel Corporation in the United
States and other countries. Lava, Xolo and Lava Xolo are trademarks of Lava

International Ltd. * Other names and brands may be claimed as the property of
others.
Other than handsets this company also manufactures TV, data card, router,
Tablet.The Company has experienced professionals who have vast knowledge in
the field of telecom sector. Lava believes in integrity, passion for excellence and
adaptability. It has service center and feedback and complaints centers all over the
country. Since from the establishment Lava has launched various lava iris handsets
and recently it has entered in the market of tablets.
xxxiii
Micromax – The Company:
Micromax Informatics Limited is one of the leading consumer electronics
company in India and the 10thlargest mobile phone player in the world. Over the
past decade, Micromax has pioneered the democratization of technology in India
by offering affordable innovations through their product offerings and removing
barriers for large scale adoption of advanced technologies. Micromax is currently
the 2nd largest smartphone company in India. Micromax is a brand which is close
to the heart of the youth and celebrates the vibrancies of life and empowerment.
It is a multinational company that serves worldwide in telecommunication
field. The company belongs to Indian origin, headquartered in Gurgaon, India.
Mainly it is known for mobile phone manufacturing. It is the largest domestic
mobile brand in India and 12th largest handset manufacturer in the world. Mr.
Rahul sharma co-founder of this Telecom Company and Bollywood actor Akshay
kumar is their brand ambassador. The company is providing affordable handsets
with latest technologies and features, to their customers. They have launched

several renewed products such as Micromax Android A60, Micromax A70,
Micromax MMX400R and Micromax Funbook Tablet etc.
MicroMax Computer Intelligence was founded in 1979 and maintains corporate
headquarters in New York City. MicroMax is an engineering company, designing
specialized computer systems for mission critical applications, with a client base
that includes the transportation industry (rail, marine and air), various industrial
and manufacturing enterprises as well as financial and federal and municipal
agencies. In addition to its home base in the United States, MicroMax has offices
in Russia, servicing the CIS, and the Baltic countries.
The technical expertise of our highly knowledgeable and dedicated staff
forms the backbone of our company. From the design stage to installation to
our unsurpassed warranty, MicroMax clients are assured of the highest level
of quality and service. MicroMax carries the line of over two dozen
manufacturers of computer components, communications products and
specialized electronics for automation and control, thereby enabling
MicroMax to offer the best prices, state of the art equipment, knowledge of
the marketplace as well as the latest technological developments to our
clients.
Our engineers are unsurpassed in their ability to analyze requirements and tailor a
solution meeting all specifications which allow us to design M-Max systems to fit
the specific technical requirements of the customer.
From the design and planning stage until the system is fully operational, the
MicroMax team can help you along each phase of your project:
 Evaluate current needs and future growth requirements
 Prepaqre specifications and recommendations for hardware and software
xxxiv

 Purchase, ship, deliver and install equioment and software
xxxv
 Train personnel
Our clients have the assurance that MicroMax personnel have the highest level of
dedication and training and that MicroMax offers the unique combination of
western business practices with the long standing tradition of fundamental
technical education and training.
Micromax Launches Windows Phone Devices
Micromax has added the Canvas Win W121 and Canvas Win W092 Windows
Phone devices to its portfolio. The Canvas Win W121 is a 5-inch device with HD
IPS display, an 8-megapixel rear camera (with LED flash), a 2-megapixel front-facing
camera, and 8GB of built in storage with up to 32GB of expandable
memory. The device is powered by a Qualcomm Snapdragon 200 quad-core
processor with 1GB of memory. The Canvas Win W121 is equipped with
proximity, gravity, and light sensors, an accelerometer, Dual-SIM capability, and
comes with a leather finish back panel.
Micromax Launches Canvas Nitro A310 on Snapdeal
Micromax launched its latest smartphone Canvas Nitro A310 in India, priced at
INR 12,990, in partnership with Snapdeal. Canvas Nitro is packed with a 1.7GHz
Tru octa-core processor, 5-inch HD IPS display. The device runs on the latest
Android 4.4 KitKat operating system and features a 13MP rear camera with LED
flash and a 5MP front-facing camera. The smartphone comes with a 2500mAh
battery, 2GB RAM and 8GB internal storage. Canvas Nitro users can get access to
a number of features including voice search, Google Drive, Hangouts for video
calls, smart contact prioritisation etc. Available in Mystic blue and Pristine white
colors with a premium leather finish back, Canvas Nitro comes with software

features like QuickLook, Smart Alerts, All-in-one camera widget and customised
gestures.
Micromax Informatics was incorporated as “Micromax Informatics Private
Limited” on March 29, 2000 under the Companies Act with the RoC.
Subsequently, the company became a public limited company pursuant to a
shareholders resolution dated June 26, 2000 and the name of the company was
changed to “Micromax Informatics Limited” pursuant to a fresh certificate of
incorporation from the RoC on August 3, 2001.
The company is engaged in the business of mobile handsets and mobile data cards.
They were previously engaged in the business of software and e-commerce
development. The company is not operating under any injunction or restraining
order.
They are the largest Indian domestic mobile handsets company in terms of units
shipped during the quarter ended March 31, 2010 and the third largest mobile
handset seller in India as at March 31, 2010. They were the fastest growing among
India's top five mobile brands during the twelve month period ended March 31,
2010 compared to the twelve month period ended March 31, 2009 in terms of the
number of shipments. They sold 7.05 million mobile handsets in fiscal 2010. Their
handset sales have grown by 132.43% from 1.11 million units in the quarter ended
June 30, 2009 to 2.58 million units in the quarter ended March 31, 2010. They also
sell mobile data cards for computers under their own brand to service providers in
India.
All of their promoters have a background in engineering and an average of more
than 10 years experience each in the information technology and
telecommunications industry. In 2009, TA Associates, a private equity firm based
in the United States, through its associate, Wagner, acquired a stake in the
xxxvi

company and currently holds 15.00% of the pre-Issue capital of the company.
Furthermore, Sequoia Capital, Sandstone and Madison, through their affiliates,
acquired 5.77% of the current pre-Issue capital of the company in September 2010.
xxxvii
Milestones:
2000
 Incorporation of the company.
2001
 Started its software and e-commerce development business.
2003
 Started its embedded technology business.
 Developed Digitally Automated Traffic Information System, a proprietary
security software for Airport Authority of India.
2005
 Started machine to machine (M2M) distribution for Nokia fixed terminals
and modules.
2006
 Launched self-branded products under the brand name of Micromax.
2007
 Started self branded mobile data card business and discontinued our
software, e-commerce development and embedded technology business.

xxxviii
2008
 Started assembling of fixed phone and terminals wireless.
 Started the mobile handset business.
 Tied up with BSNL for 3G data cards.
 Tie-up with Airtel for launching data cards.
2010
 Tied up with ONGC and MTNL for supplying of Data Cards.
 Co-sponsored Apsara awards, the first sponsored event by the company
 Private equity investment by Wagner
 Title sponsor for IIFA Awards
2011
 Purchase of 301,260 Equity Shares by Sequoia Capital, Sandstone and
Madison from the Promoters
Subsidiary:
Micromax Informatics FZE (Micromax FZE) - Their subsidiary, Micromax
FZE was incorporated on January 21, 2010 pursuant to the regulations regarding
the establishment of a Free Zone Establishment under the laws of the United Arab
Emirates, with registration number RAKFTZA-FZE-4003969. Micromax FZE is
engaged in the business of, export operations of the products of our Company. The
paid up capital of Micromax FZE is AED 100,000 (divided into 100,000 equity
shares of AED 1 each). Their company holds 100,000 equity shares in Micromax
FZE, i.e. 100% of the issued and paid up capital of Micromax FZE.

Micromax Informatics, Ltd. is an India-based Company, which manufactures and
wholesales mobile phones and accessories. The Company started as a telecom
equipment distributor in the year 2000 and entered the mobile handset market in
April 2008. The Company offers mobile phone solutions and wireless
technologies. It also offers mobile phones and wireless data cards, including group
special mobile and code division multiple access, dual subscriber identity module,
music-touch, lifestyle, and utility phones. The Company serves Ambala,
Jallandhar, Jaipur, Lucknow, Agra, Patna, Durgapur, Haldia, Dehradun, and
Shimla markets in India. It also has operations in Hong Kong, Bangladesh, Nepal,
Sri-Lanka, Maldives, United Arab Emirates, Kingdom of Saudi Arabia, Kuwait,
Qatar, Oman, Afghanistan and Brazil.
xxxix

CHAPTER-6
DATA ANALYSIS
xl
1. Display
The Micromax Unite 2 A106 poses a large 4.7-inch, IPS LCD, 480 x 800 pixels,
16M color display offering a clear view from a wider range of angles and a rich
experience with a pixel density of 199 ppi. Taking design cues from the Iris Pro
series, the Lava Iris X1 is quite a looker. Sleek at 8.9mm, it flaunts a 4.5-inch LCD
display with a resolution of 480 x 854 pixels
2. Processor
Under the hood, the smartphone comes with 1.3GHz Cortex A7 quad-core
processor based on MediaTek chipset and 1GB RAM thereby offering a flawless
processing experience. The presence of Mali 400MP2 GPU shows that the device
is made for handling powerful games at ease. The device gets power from a
1.2GHz Broadcom quad-core BCM23550 processor, accompanied by 1GB of
RAM.
3. Operating system
It runs the latest Android v4.4.2 KitKat OS which enables you to spend a more
intuitive time with an all new range of apps and features. You can easily select the
apps, documents, files or features which need to be accessed more frequently and
search them simply using your voice. Lava phones run Android 4.4.2 KitKat out-of-
the-box.

xli
4. Camera
On the rear panel of the device is a 5MP autofocus camera equipped with LED
flash that offers a resolution of 2,592 x 1,944 pixels and can be operated in HDR
and panorama modes. It shoots HD videos as well. Enjoy video chatting or click
selfies and share them with your friends with a powerful 2MP front fixed focus
shooter. For photography, the Lava Iris X1 is equipped with an 8-megapixel
camera with BSI+ sensor and dual LED flash, to improve image quality in poor
lighting conditions. The camera can also record 1080p resolution videos. The
device also carries a 2MP front camera for selfies and video calling.
5. Storage
The Micromax Unite 2 A106 comes with the usual 4GB of internal memory and a
microSD slot that is expandable up to 32GB. For storage, it has 4GB of inbuilt
storage, which can be expanded up to 32GB via micro SD cards.
6. Battery and Connectivity
The Micromax Unite 2 A106 sports all the regular connectivity and networking
options like dual SIM slots, GPS/AGPS, 3G, Wi-Fi hotspot, Wi-Fi 802.11, b/g/n,
Bluetooth v4.0 and USB port. It is fuelled by a decent 2,000mAh Li-ion battery
offering up to 190 hours of standby time and up to 8 hours of talktime in 2G mode.
On the connectivity front, the X1 comes with usual features including 3G,
Bluetooth 4.0 LE, Wi-Fi and GPS. It also comes with the USB On-the-Go feature
allowing you to connect flash drives. The X1 has been fuelled by an 1,800mAh
battery.

Processor Lava Iris X5 and Micromax Canvas 2 Colors A120 both have
xlii
similar processors.
Better processor means better performance of the phone.
RAM Lava Iris X5 and Micromax Canvas 2 Colors A120 both have
same amount of RAM
More RAM helps a smartphone running more application at the
same time. So, more RAM means better performance of the
device while gaming and web browsing.
Display Lava Iris X5 has same screen resolution as in Micromax
Canvas 2 Colors A120.Lava Iris X5 has same screen resolution
as in Micromax Canvas 2 Colors A120
Bigger screens means you have more space to interact with
phone and applications. And better resolution means sharper
images, videos and text.
Camera
Rear Camera:
Lava Iris X5 and Micromax Canvas 2 Colors A120 both have
similar camera
Front Camera:
Lava Iris X5 and Micromax Canvas 2 Colors A120 both have
front camera. Lava Iris X5 has better front camera than
Micromax Canvas 2 Colors A120

Battery Lava Iris X5 has more battery capacity than Micromax Canvas
xliii
2 Colors A120
The higher the battery capacity, the longer the battery of the
smartphone will last.
GENERAL FEATURES MICROMAX LAVA
In Sales Package Handset, Battery, Charger,
Earphone, USB Cable, User
Manual, Warranty Card
Charger, Handset, Battery,
User Manual, Headset, Data
Cable
Form Bar
Bar
SIM Type Dual SIM, GSM GSM
Single SIM, GSM
Touch Screen Capacitive Touchscreen
Yes, Capacitive
Touchscreen
Business Features Document viewer - Photo
viewer/editor - Voice memo/dial -
Predictive text input
Document Viewer,
Pushmail (ActiveSync),
Quick Office
Call Features --
Conference Call, Speed
Dialing, Loudspeaker, Call
Divert
Handset Color Grey, White, Green, Red
White
Type of Headset --
--
Headset Design --
--
Wired/Wireless --
--

xliv
Platform
Operating Freq --
--
OS Android 4.4.2
Android 4.4.2
Processor 1.3GHz quad-core
--
Graphics --
--
Display
Type --
--
Size 4.70 inches
4.5 Inch
Resolution 480x800 pixels
--
Color --
--
Camera
Primary Camera 5.0MP
--
Secondary Camera 2.0MP
8 MP
Flash --
--
Video Recording --
--
HD Recording --
--
Other Camera Features --
--
Dimensions
Size --
--
Weight --
--
Battery
Type 2000 mAH, Li-ion
--
Memory and Storage
Internal 4 GB
--
Expandable Memory MicroSD upto 32 GB
--

Memory 1 GB
--
xlv
Internet & Connectivity
Internet Features --
--
Preinstalled Browser --
--
GPRS --
--
EDGE --
--
3G --
--
Wifi 802.11 b/ g/ n
--
USB Connectivity --
--
Tethering --
--
Navigation Technology --
--
Bluetooth Yes
--
Audio Jack 3.5 mm
--
Multimedia
Music Player Yes
--
Video Player Yes
--
Other Features
SAR Value --
--
Call Memory Yes
Yes
SMS Memory Yes
Yes
Phone Book Memory Yes
Yes
Sensors --
--
Additional Features --
--
Important Apps --
--
ADDITIONAL FEATURES
Other Control Features --
--

Call Controls --
--
Music Controls --
--
Audio Codec --
--
Bluetooth Range --
--
Bluetooth Profile --
--
Bluetooth Version --
--
Microphone Type --
--
Other Sound Features --
--
Factors To Decide Which Device You Should Buy)
xlvi
Better Camera Resolution
Lava Iris X1
8 MP
Micromax Unite 2 A106 (4GB)
5 MP
Around 60% more mega pixels (MP) than Micromax Unite 2 A106 (4GB). More
resolution generally means better picture quality, though it's not always necessary.
Longer Battery Talk Time
Lava Iris X1
585 Minutes
480 Minutes
Around 21% longer Battery Talk Time than Micromax Unite 2 A106 (4GB). With
longer battery talk time, you can talk on your device continously without charging.

xlvii
Bigger Battery
Lava Iris X1
1800 mAH
2000 mAH
Around 11% more Battery Capacity than Lava Iris X1. With more battery size,
device's battery can generally last more time, though it depends on various other
factors too.

CHAPTER-7
CONCLUSION
Lava Iris 504q boasts a 5 inch HD Display (1280x720 pixels) with a high pixel
density of 294PPI. Under the hood, there is a 1.2GHz Quad-core processor which
is paired with 1GB RAM. The phone comes with an internal memory of 4GB and
is expandable upto 32GB. It features a 8 Megapixel rear camera and a 2 Megapixel
secondary camera. The phone is capable of recording Full HD videos. It supports
Dual-SIM and 3G connectivity. To power this device, a 2000mAh battery has been
included which should be just about sufficient to juice the large display alongside
four cores. The Lava Iris Pro 30 and the Lava Iris 504Q+ can be considered as its
alternatives from the same stable.
Micromax Canvas HD A116 is the successor to the immensely popular A110.
Micromax did well with the Canvas 2 and it sold on a premium in local markets
owing to stock shortages. The A116 brings the same screen size of 5" with
Android, but Micromax seems to have worked on the display quality this time.
Micromax has a 1.2GHz Quad Core processor powering the A116 and a 1GB
RAM to back it up. Stock Android version 4.2 (Jelly Bean) helps the case for
them.
The 8MP camera produces 720p videos, which we would hope is better than its
predecessor. The 5" LCD sports a resolution of 1280x720, which keeps the Canvas
series in competition with Samsung Galaxy Note 2.
xlix

Lava E-Tab XTRON is a winner in its comparison with Micromax Funbook P600.
Lava E-Tab XTRON comes out ahead in 4 features that we consider for the
comparison while Micromax Funbook P600 comes out ahead on 2 reasons. Please
remember that Micromax Funbook P600 at N/A is 0% more expensive than Lava
E-Tab XTRON. You should select Lava E-Tab XTRON if you are interested in
Powerful Battery type, Better Operating System, Lighter phone, Powerful
Processor. You should select Micromax Funbook P600 if you are interested in
Smaller Size, More Time for Internet Browsing.
The Micromax Unite 2 A106 is an attractive and affordable smartphone with latest
OS backed by a powerful processor-RAM duo. The smartphone is available in a
wide range of attractive colors including balmy green, raging red, pristine white
and mystic grey.
The Lava Iris X1 not just looks good but scores great on other fronts as well.
Integration of Android KitKat and 8MP camera at this price is commendable. With
its premium look and powerful hardware, the Iris X1 comes as a nice alternative if
you did not like the dull looks and mediocre camera of the Moto E.
l

QUESTIONNAIRE
li
Q1. Are you using a mobile phone?
a) Yes
b) No
Q2. Which company handset are you using?
a) Nokia
b) Samsung
c) Micromax
d) Lava
e) Others
Q3. Are you satisfied with the handset you are using?
a) Yes
b) No
Q4. Do you think lava phones are value for money?
a) Yes
b) No

Q5. What according to you is the most important additional feature that should be
present in a phone?
lii
a) Bluetooth
b) Front Camera
c) MP3
d) Flashlight
e) Others
Q6. How important is the after sale services in a mobile phone industry?
a) Very important
b) Not so important
Q7. How long are you using the mobile phones?
a) Less than 1 year
b) One year
c) Two years
d) Four years
e) Above 4 years
Q8. What new mobile facility you are aware of ?

liii
a) GPRS
b) GPS Settings
c) 3G
d) Video call
e) Others
Q9. Where did you often see the mobile phone advertisement?
a) Newspapers
b) Magazines
c) Television
d) Online
e) Radio
f) Others
Q10. How much did you pay for the model you are using (in rupees)?
a) 1000-5000
b) 5000-10000
c) 10000-15000
d) 15000-20000
e) Above 20000

Q11. Are you worried about the possible health risks of using mobile phones?
liv
a) Yes
b) No
Q12. According to you what are the negatives in your handset?
(mention if any)
-----------------------------------------------
Please fill the details
Name: ----------
Address: -----------
Phone no.:----------

BIBLIOGRAPHY
lv
1. www.lavamobiles.com
2. Forbes India magazines
3. www.scribd.com
4. www.micromaxinfo.com
5. www.slideshare.net
6. www.sagmart.com
7. Telecomtalk.info
8. www.intc.com
9. www.ccrm.in
10. www.micromax.com

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