The document discusses Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It summarizes key details about DIFF and the ice cream industry in India. The Indian ice cream market is growing rapidly at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and mobile channels. It has state-of-the-art production facilities and aims to expand its market reach and product portfolio further.
This document summarizes information about Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It outlines that ice cream is a popular product enjoyed worldwide. The Indian ice cream market is rapidly growing at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and catering segments. It aims to expand regionally and nationally through brand growth, acquisitions, and new product lines. Financial projections show increasing revenues and profits through 2018 as DIFF pursues its expansion strategy.
This document provides information about Essence®, an ice cream company located in Mumbai, India. The company's mission is to offer tasty and nutritious ice cream products to improve quality of life. Essence® produces a range of fruit-flavored ice creams and sells family-sized and individual packaging options. The company sources milk from Gujarat and fruits from Maharashtra and Southern India. It markets its products through television, newspapers, and retail stores. Essence® anticipates highest sales in Mumbai and Ahmedabad and follows a seasonal sales forecast.
Wall's is the market leader in Pakistan's ice cream industry with a 65% market share. The group presented a marketing plan for Wall's new date and lemon flavored ice cream. The plan included an analysis of Wall's company history, product features, pricing strategies, promotion methods through TV, billboards and events. It discussed distribution channels and placement in superstores, bakeries and through mobile spot dealers. The plan also included a PEST analysis, Porter's 5 forces, segmentation of customers by age and income and a SWOT analysis of Wall's strengths in financing and distribution against threats from new competitors.
Building the ice cream business in india - unilever business plan strategy an...Libu Thomas
HLL (now Unilever) launched Walls ice cream in India in the 1990s and pursued a strategy of acquiring local ice cream brands and partnering with Indian companies to build its ice cream business. It used strategic alliances and acquisitions to create the popular Kwality Walls brand. HLL analyzed the industry and competitors using Porter's Five Forces and conducted promotional campaigns to create brand awareness and expand the market. Through innovations like affordable softy cones and a distribution network reaching many towns, HLL was able to grow its ice cream sales and market share in India.
Franchise comparission of Baskin Robins and Kwality Wallsvishakjohn
This document discusses franchise opportunities in the ice cream industry in India, focusing on Baskin Robbins and Kwality Wall's. It provides an overview of each company's operations in India, including the number of stores, investment requirements for franchises, and the types of support provided to franchisees. The steps in the franchising process are also outlined.
This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand its retail outlets and pursue corporate partnerships to further grow its market leadership.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Retail Marketing Project : Store conceptualizationSuhasini Jain
This document provides information on a proposed concept store for specialty food retail. It discusses market trends driving the success of niche food formats, including increasing incomes, demand for international foods, and filling a gap in the market. It then outlines the concept of frozen yogurt parlors being new in Chennai and lists the key existing players. Finally, it proposes positioning the store as providing the finest, freshest yogurt, cupcakes, and cheesecakes made with high quality ingredients with an emphasis on customer happiness.
This document summarizes information about Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It outlines that ice cream is a popular product enjoyed worldwide. The Indian ice cream market is rapidly growing at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and catering segments. It aims to expand regionally and nationally through brand growth, acquisitions, and new product lines. Financial projections show increasing revenues and profits through 2018 as DIFF pursues its expansion strategy.
This document provides information about Essence®, an ice cream company located in Mumbai, India. The company's mission is to offer tasty and nutritious ice cream products to improve quality of life. Essence® produces a range of fruit-flavored ice creams and sells family-sized and individual packaging options. The company sources milk from Gujarat and fruits from Maharashtra and Southern India. It markets its products through television, newspapers, and retail stores. Essence® anticipates highest sales in Mumbai and Ahmedabad and follows a seasonal sales forecast.
Wall's is the market leader in Pakistan's ice cream industry with a 65% market share. The group presented a marketing plan for Wall's new date and lemon flavored ice cream. The plan included an analysis of Wall's company history, product features, pricing strategies, promotion methods through TV, billboards and events. It discussed distribution channels and placement in superstores, bakeries and through mobile spot dealers. The plan also included a PEST analysis, Porter's 5 forces, segmentation of customers by age and income and a SWOT analysis of Wall's strengths in financing and distribution against threats from new competitors.
Building the ice cream business in india - unilever business plan strategy an...Libu Thomas
HLL (now Unilever) launched Walls ice cream in India in the 1990s and pursued a strategy of acquiring local ice cream brands and partnering with Indian companies to build its ice cream business. It used strategic alliances and acquisitions to create the popular Kwality Walls brand. HLL analyzed the industry and competitors using Porter's Five Forces and conducted promotional campaigns to create brand awareness and expand the market. Through innovations like affordable softy cones and a distribution network reaching many towns, HLL was able to grow its ice cream sales and market share in India.
Franchise comparission of Baskin Robins and Kwality Wallsvishakjohn
This document discusses franchise opportunities in the ice cream industry in India, focusing on Baskin Robbins and Kwality Wall's. It provides an overview of each company's operations in India, including the number of stores, investment requirements for franchises, and the types of support provided to franchisees. The steps in the franchising process are also outlined.
This document discusses the namkeen (savory snack) industry in India. It notes that the namkeen industry is expected to double in size over the next 10 years. The market is divided between organized branded products (60%) and unbranded local products (40%). The top players in the branded namkeen market are Haldiram's (41% share), Lehar (28% share), and Bikano (31% share). Haldiram's is considered the strongest brand with the highest awareness. The document recommends that Haldiram's expand its retail outlets and pursue corporate partnerships to further grow its market leadership.
The above presentation was made for my Marketing Strategy and Organization lecture. The presentation talks about Cafe Coffee Day (CCD), a national cafe chain, its analysis from Indian market's perspective. It also talks about the entry of Starbucks and its impact on CCD, and what should be CCD's strategy.
Retail Marketing Project : Store conceptualizationSuhasini Jain
This document provides information on a proposed concept store for specialty food retail. It discusses market trends driving the success of niche food formats, including increasing incomes, demand for international foods, and filling a gap in the market. It then outlines the concept of frozen yogurt parlors being new in Chennai and lists the key existing players. Finally, it proposes positioning the store as providing the finest, freshest yogurt, cupcakes, and cheesecakes made with high quality ingredients with an emphasis on customer happiness.
Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.
This document summarizes a retail business plan for a snacks bar called "ADDA" submitted by four students of Praxis Business School. It includes a positioning map of competitors in the Indian fast food market and identifies ADDA's proposed positioning. It outlines the 4P marketing strategy - products, pricing, placement and promotion. It also includes a model store profit and loss statement projecting an EBITDA of 8.24% of sales based on assumptions around space, sales volume, pricing and expenses. Initial capital expenditure requirements total around Rs. 16 lakhs.
" Diletto Carnation " ice-cream business proposal for Walls PresentationShehroz Adil
This document discusses Wall's plans to launch a new cow's milk ice cream brand called Diletto Carnation. It will initially offer 3 flavors - strawberry, vanilla and chocolate. As a cow's milk product with low sugar, it is positioned as a healthier option that can be consumed by diabetics. The document outlines Wall's corporate structure, strategies, marketing plan, sales plan, challenges and training programs to support the launch of this new product. It emphasizes retaining and training sales staff to effectively promote Diletto Carnation in the market and capture market share.
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It pioneered the café culture in India and sees growing demand from the young population. CCD targets youth aged 15-35 and sees 57% of customers in this segment. It aims to expand its network of cafés to smaller towns. Competitors include Starbucks, Barista and local coffee shops but CCD maintains the largest market share. The presentation provides analysis of CCD's business model and strategies through frameworks like SWOT, PESTEL, Porter's Five Forces and marketing mix. Suggestions are given to cultivate coffee aficionados and improve customer experience.
CCD and Starbucks are the two major coffee chains in India. While CCD has a larger presence and loyal customer base currently, Starbucks poses a threat due to its successful global operations, premium brand image, and partnership with Tata. The document analyzes the SWOT of both companies and recommends that CCD adopt a more aggressive approach to defend its market share from Starbucks. It suggests CCD upgrade stores, improve service levels, differentiate by focusing on youth and affordability, and develop new products and experiences to attract the growing population of 27+ consumers in India.
The document discusses Bisleri, an Indian mineral water company. It provides background on Bisleri's history and operations in India. To avoid stock outs of Bisleri water in Mumbai, the group recommends increasing distribution, improving retailer margins, targeting new segments, and regular advertising to maintain brand recall. The mineral water market in India is growing rapidly and Bisleri aims to strengthen its leading position through expanding production and distribution.
Food retail in India includes various store formats like malls, department stores, hypermarkets, supermarkets, convenience stores, discount stores, and dollar stores. Rural retail is also growing with formats operated by companies like ITC, Godrej Agrovet, and Mahindra & Mahindra. Internet retailing is expanding rapidly in India at a projected CAGR of 48% and expected sales of INR 60 billion by 2015.
This document provides information about Haleeb Foods Limited's relaunch of its Dairy Queen milk product. Some key points:
- Haleeb Foods originally launched Dairy Queen milk in the past but it failed due to issues like confusing packaging and lack of smaller pack sizes.
- For the relaunch, Haleeb Foods will reposition Dairy Queen as a purely drinking milk through new packaging, availability in 250ml packs, and an advertising campaign focusing on the milk's freshness and affordable price.
- The marketing strategy for the relaunch involves segmenting customers by geography, income level, and values to target various groups. Advertising will utilize TV, print, and sports broadcasts to promote
The document summarizes information about Doce Bakers, a food retail chain in Lahore, Pakistan. It discusses Doce's vision, product lines, suppliers, competitors, production facilities, supply chain management, market factors, barriers to entry, and strengths and weaknesses. Doce opened its first branch in 2011 and now has over 25 branches, selling over 500 products including sweets, bakery items, and pizza. Its production plant manufactures items for its retail outlets.
Unilever formed in 1930 through the merger of Margarine Unie and Lever Brothers. It is the largest consumer goods company in Pakistan. Unilever is the world's largest ice cream manufacturer operating under the Heart brand, which is sold in over 40 countries. Wall's is Unilever's top ice cream brand in Pakistan, launched in 1993 after concluding there was potential in the Pakistani ice cream market. Wall's quickly became the dominant brand and now has a 35-40% market share in Pakistan.
This document provides an overview of Coca-Cola's sales and distribution management processes. It discusses Coca-Cola's company overview, product specifications, business model, sales organization structure, sales force motivation strategies, distribution model, competition with Pepsi, logistics and product flow processes, and recommendations. The document contains information on Coca-Cola's founding, current operations in over 200 countries, sales organization hierarchy from area sales managers to sales executives, use of incentives and rewards to motivate the sales force, direct and indirect distribution routes, daily product flow from manufacturing to retailers, and combination of top-down and bottom-up approaches to forecasting.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Unilever Pakistan is introducing a new ice cream product line called "Diletto Carnation" made solely from cow's milk. It will initially offer 3 flavors: strawberry, vanilla and chocolate. The product is positioned as healthier than other ice creams due to its low sugar content from the cow's milk. It will target posh markets since the cost will be higher than competitors like Wall's. A letter authorizes a report on Unilever's sales territory and time management practices, focusing on their tools, techniques and processes.
This presentation evaluates the success of Zandu Pure Honey in Mumbai Market 3-month after launch.
It also assesses the marketing activities undertaken by other prominent brands such as Dabur, Patanjali and Phondaghat.
I have also tried to give recommendations as to how ZPH can achieve greater market share in Mumbai.
Fast nFresh Ice Cream Parlor will open an ice cream parlor in Islamabad in June 2010 based on market research showing the ice cream market will grow 25% by 2015. The parlor aims to be established as a premium brand in Islamabad and Rawalpindi within a year and then expand to other cities. It will offer ice cream, yogurt, sandwiches, coffee and beverages and use promotional activities like advertising and community events to build awareness of its "Fast 'n Fresh - good for you!" brand. Financial projections estimate the parlor will break even in its first year and see 10% profit growth annually.
This document provides information about MTB Industries Sdn Bhd, a company that processes fresh fruit juices, concentrates, purees and cordials. It establishes that MTB is Malaysia's largest fresh fruit juice provider, supplying products to West Malaysia, East Malaysia, and Brunei. It also details MTB's manufacturing process, quality compliance measures, and their marketing arm FDP Marketing Sdn Bhd, which handles warehousing, distribution and promotions. The document showcases MTB's product range and clientele, which includes airlines, hotels, restaurants and retailers.
Café Coffee Day (CCD) is the largest coffee chain in India, founded in 1996, while Starbucks entered the Indian market more recently in collaboration with Tata. Starbucks realized it could not compete directly with CCD's scale and market share, so it differentiated itself by targeting India's premium coffee segment. Starbucks adopted a single-store format priced 1.5 times higher than CCD and located only in premium areas. This positioning allowed Starbucks to create an aspirational brand in India's upper middle class without direct competition from CCD, which focuses more on affordability and youth customers.
The document discusses the history and operations of Cadbury, including its founding in the 1800s and acquisition by Kraft Foods in 2010. It then summarizes Cadbury's revenues, market share, brands, and global operations. The remainder discusses a case study on marketing strategies for launching a new chocolate syrup product in India, including market research objectives, sampling methods, available sizes and pricing, promotion plans, and segmentation strategies.
The dairy industry in India produces approximately 160 million tonnes of milk per year. The top segments are fluid milk at 46.07% and ghee at 27.5%. Major players include Amul, Mother Dairy, and Kwality. Amul was established in 1955 and is the number 1 dairy in Asia and number 2 in the world with a turnover of approximately 32,000 crore rupees. Amul has a competitive advantage through excellent supply chain management, a diversified product portfolio, and economical promotional activities. Its main competitors are Britannia, Nestle, and other large companies.
Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.
This document summarizes a retail business plan for a snacks bar called "ADDA" submitted by four students of Praxis Business School. It includes a positioning map of competitors in the Indian fast food market and identifies ADDA's proposed positioning. It outlines the 4P marketing strategy - products, pricing, placement and promotion. It also includes a model store profit and loss statement projecting an EBITDA of 8.24% of sales based on assumptions around space, sales volume, pricing and expenses. Initial capital expenditure requirements total around Rs. 16 lakhs.
" Diletto Carnation " ice-cream business proposal for Walls PresentationShehroz Adil
This document discusses Wall's plans to launch a new cow's milk ice cream brand called Diletto Carnation. It will initially offer 3 flavors - strawberry, vanilla and chocolate. As a cow's milk product with low sugar, it is positioned as a healthier option that can be consumed by diabetics. The document outlines Wall's corporate structure, strategies, marketing plan, sales plan, challenges and training programs to support the launch of this new product. It emphasizes retaining and training sales staff to effectively promote Diletto Carnation in the market and capture market share.
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It pioneered the café culture in India and sees growing demand from the young population. CCD targets youth aged 15-35 and sees 57% of customers in this segment. It aims to expand its network of cafés to smaller towns. Competitors include Starbucks, Barista and local coffee shops but CCD maintains the largest market share. The presentation provides analysis of CCD's business model and strategies through frameworks like SWOT, PESTEL, Porter's Five Forces and marketing mix. Suggestions are given to cultivate coffee aficionados and improve customer experience.
CCD and Starbucks are the two major coffee chains in India. While CCD has a larger presence and loyal customer base currently, Starbucks poses a threat due to its successful global operations, premium brand image, and partnership with Tata. The document analyzes the SWOT of both companies and recommends that CCD adopt a more aggressive approach to defend its market share from Starbucks. It suggests CCD upgrade stores, improve service levels, differentiate by focusing on youth and affordability, and develop new products and experiences to attract the growing population of 27+ consumers in India.
The document discusses Bisleri, an Indian mineral water company. It provides background on Bisleri's history and operations in India. To avoid stock outs of Bisleri water in Mumbai, the group recommends increasing distribution, improving retailer margins, targeting new segments, and regular advertising to maintain brand recall. The mineral water market in India is growing rapidly and Bisleri aims to strengthen its leading position through expanding production and distribution.
Food retail in India includes various store formats like malls, department stores, hypermarkets, supermarkets, convenience stores, discount stores, and dollar stores. Rural retail is also growing with formats operated by companies like ITC, Godrej Agrovet, and Mahindra & Mahindra. Internet retailing is expanding rapidly in India at a projected CAGR of 48% and expected sales of INR 60 billion by 2015.
This document provides information about Haleeb Foods Limited's relaunch of its Dairy Queen milk product. Some key points:
- Haleeb Foods originally launched Dairy Queen milk in the past but it failed due to issues like confusing packaging and lack of smaller pack sizes.
- For the relaunch, Haleeb Foods will reposition Dairy Queen as a purely drinking milk through new packaging, availability in 250ml packs, and an advertising campaign focusing on the milk's freshness and affordable price.
- The marketing strategy for the relaunch involves segmenting customers by geography, income level, and values to target various groups. Advertising will utilize TV, print, and sports broadcasts to promote
The document summarizes information about Doce Bakers, a food retail chain in Lahore, Pakistan. It discusses Doce's vision, product lines, suppliers, competitors, production facilities, supply chain management, market factors, barriers to entry, and strengths and weaknesses. Doce opened its first branch in 2011 and now has over 25 branches, selling over 500 products including sweets, bakery items, and pizza. Its production plant manufactures items for its retail outlets.
Unilever formed in 1930 through the merger of Margarine Unie and Lever Brothers. It is the largest consumer goods company in Pakistan. Unilever is the world's largest ice cream manufacturer operating under the Heart brand, which is sold in over 40 countries. Wall's is Unilever's top ice cream brand in Pakistan, launched in 1993 after concluding there was potential in the Pakistani ice cream market. Wall's quickly became the dominant brand and now has a 35-40% market share in Pakistan.
This document provides an overview of Coca-Cola's sales and distribution management processes. It discusses Coca-Cola's company overview, product specifications, business model, sales organization structure, sales force motivation strategies, distribution model, competition with Pepsi, logistics and product flow processes, and recommendations. The document contains information on Coca-Cola's founding, current operations in over 200 countries, sales organization hierarchy from area sales managers to sales executives, use of incentives and rewards to motivate the sales force, direct and indirect distribution routes, daily product flow from manufacturing to retailers, and combination of top-down and bottom-up approaches to forecasting.
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Unilever Pakistan is introducing a new ice cream product line called "Diletto Carnation" made solely from cow's milk. It will initially offer 3 flavors: strawberry, vanilla and chocolate. The product is positioned as healthier than other ice creams due to its low sugar content from the cow's milk. It will target posh markets since the cost will be higher than competitors like Wall's. A letter authorizes a report on Unilever's sales territory and time management practices, focusing on their tools, techniques and processes.
This presentation evaluates the success of Zandu Pure Honey in Mumbai Market 3-month after launch.
It also assesses the marketing activities undertaken by other prominent brands such as Dabur, Patanjali and Phondaghat.
I have also tried to give recommendations as to how ZPH can achieve greater market share in Mumbai.
Fast nFresh Ice Cream Parlor will open an ice cream parlor in Islamabad in June 2010 based on market research showing the ice cream market will grow 25% by 2015. The parlor aims to be established as a premium brand in Islamabad and Rawalpindi within a year and then expand to other cities. It will offer ice cream, yogurt, sandwiches, coffee and beverages and use promotional activities like advertising and community events to build awareness of its "Fast 'n Fresh - good for you!" brand. Financial projections estimate the parlor will break even in its first year and see 10% profit growth annually.
This document provides information about MTB Industries Sdn Bhd, a company that processes fresh fruit juices, concentrates, purees and cordials. It establishes that MTB is Malaysia's largest fresh fruit juice provider, supplying products to West Malaysia, East Malaysia, and Brunei. It also details MTB's manufacturing process, quality compliance measures, and their marketing arm FDP Marketing Sdn Bhd, which handles warehousing, distribution and promotions. The document showcases MTB's product range and clientele, which includes airlines, hotels, restaurants and retailers.
Café Coffee Day (CCD) is the largest coffee chain in India, founded in 1996, while Starbucks entered the Indian market more recently in collaboration with Tata. Starbucks realized it could not compete directly with CCD's scale and market share, so it differentiated itself by targeting India's premium coffee segment. Starbucks adopted a single-store format priced 1.5 times higher than CCD and located only in premium areas. This positioning allowed Starbucks to create an aspirational brand in India's upper middle class without direct competition from CCD, which focuses more on affordability and youth customers.
The document discusses the history and operations of Cadbury, including its founding in the 1800s and acquisition by Kraft Foods in 2010. It then summarizes Cadbury's revenues, market share, brands, and global operations. The remainder discusses a case study on marketing strategies for launching a new chocolate syrup product in India, including market research objectives, sampling methods, available sizes and pricing, promotion plans, and segmentation strategies.
The dairy industry in India produces approximately 160 million tonnes of milk per year. The top segments are fluid milk at 46.07% and ghee at 27.5%. Major players include Amul, Mother Dairy, and Kwality. Amul was established in 1955 and is the number 1 dairy in Asia and number 2 in the world with a turnover of approximately 32,000 crore rupees. Amul has a competitive advantage through excellent supply chain management, a diversified product portfolio, and economical promotional activities. Its main competitors are Britannia, Nestle, and other large companies.
This document provides an overview of the Indian chocolate industry and strategies of major players like Cadbury, Nestle, and Amul. It discusses the nature of the industry, key players and their market shares. Cadbury has the largest market share of 70% while Nestle has 24% and Amul has 3%. It also outlines the positioning, product strategies, pricing, promotion, and distribution approaches of these major players. Cadbury focuses on volume growth through affordable price points and distribution scale while Nestle emphasizes product innovation and focusing on market leadership areas.
The document discusses the food processing industry in India and Armenia. It provides details about major players in Armenia's food industry like Grand Candy, the largest domestic producer known for high quality products. The document also gives an overview of Parle Products in India, a leading biscuit manufacturer, including its financial performance from 2016-2018.
Building the ice cream business in india(1)Rajarshi Mitra
Unilever entered the Indian ice cream market in the 1990s through acquisitions and partnerships. They launched Walls ice cream and established Kwality Walls as the main brand. To grow the market, they pursued innovative products, effective promotions, expanded distribution through retail outlets and mobile vendors, and tailored their offerings to Indian tastes. These strategies helped Kwality Walls become the market leader by understanding customers and building the brand through quality and affordable options.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
The document provides an agenda and overview for a marketing plan presentation on Cadbury India. It includes sections on the global and Indian chocolate markets, Cadbury's history and brands in India, a SWOT analysis, product life cycles, marketing strategies targeted at different age groups, and financial projections. The proposed strategies focus on partnerships to distribute Cadbury products in schools and through online ordering on Facebook.
The document provides information about the global chocolate industry and focuses on Cadbury, a leading chocolate brand in India. Some key points:
1. Cadbury dominates the Indian chocolate market with over 70% value share. Its flagship brand, Cadbury Dairy Milk, is considered the gold standard for chocolate in India.
2. Other major brands in India include Nestle and Amul. Nestle has the second largest market share while Amul has made gains as a relatively new entrant.
3. Cadbury leads through superior marketing, distribution network, and offering affordable indulgence across income levels. It focuses on fueling volume through smaller packs while also raising prices on larger packs.
Cadbury was founded in Birmingham, England in 1824 and is now the largest confectionary company in the world. It manufactures a variety of chocolate and candy products and has manufacturing facilities across India. Cadbury holds the leading market share in India's chocolate industry at 70% and has numerous popular brands and products in the country.
Amul is the largest food brand and business in India. It has an annual turnover of over Rs. 4,300 crore and aims to reach Rs. 10,000 crore in the next three years. Formed in 1946, Amul is jointly owned by 2.6 million milk producers and manages various dairy cooperatives. It produces a wide range of dairy products including milk, butter, cheese, ice cream, and beverages.
Strategic analysis of choclate in confectionary industryNITK
strategic analysis of chocolate in confectionary industry - Comparing Vision,Mission,Values,Objectives,SWOT analysis,STP,USP,Tagline of four major companies
Ice Age is launching a new healthy ice cream parlor in Delhi offering fat-free and sugar-free ice cream flavors. It will open 7 outlets initially and aims to capture market share from competitors like Nirula's and Baskin Robbins by offering a healthy product at a low penetration price. Future plans include expanding franchises across Delhi and other cities while gradually introducing more healthy snack and dessert options. The document outlines Ice Age's products, pricing, placement, promotion and marketing strategy as it seeks to establish itself in the growing market for healthy frozen treats in India.
Omore marketing analysis by brands academyBrands Academy
Omor'e is an ice cream brand launched by Engro Foods in Pakistan. The document provides an overview of Omor'e's marketing communications and distribution strategies. It summarizes Omor'e's historical marketing campaigns in Lahore and Karachi that utilized various advertising channels to build brand awareness and launch the brand. Omor'e positions itself as providing fun and happiness, and communicates this message consistently across all of its advertising. The document also reviews Omor'e's product range, distribution network through owned and third-party freezers, and competitors in the Pakistani ice cream market.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
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Diff presentation 29 june 2013
1.
2. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE PRODUCT
• Ice Cream is a product that is enjoyed
across the world without the barriers of food
habits, cultures, age & gender.
• Ice Creams have traditionally been part of
popular culture for every celebratory
occasion whatever the size.
• Ice Creams are highly impulse driven and
are available across counters varying from
Grocery stores to exclusive parlors.
3. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE INDUSTRY • Rapidly growing industry growing at 20% per
annum across the country.
• Indian ice cream market is worth Rs. 3500
crores (750 Million USD Approx) in terms of
retail value
• Annual national consumption pegged at 300
million liters in terms of volume.
• Per capita consumption of ice cream in India
is 0.3 liters, as against 2.9 liters global
average leaving tremendous scope for
growth for 2 or 3 decades.
• Maximum growth is in B & C tier towns.
• Virtual non availability in 50% of the country.
4. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE PLAYERS
• Amul & Kwality Walls are the only pan India
players.
• Substantial number of regional players.
• Largest volume delivered by local & artisanal
players.
5. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE COMPANY
• Dairy Ice Creams & Frozen Foods (P) Ltd or
DIFF was incorporated in the year 1980.
• Produces an wide array of Ice Creams &
Frozen Desserts.
• First HACCP certified ice cream plant in AP
• New facility of DIFF incorporates the latest in
international food safety standards.
• New facility has gone live from december
2011
6. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE VISION & MISSION
• VISION: Delivering the experience of
Pure Pleasure
• MISSION: To create Ice Creams that
deliver pure pleasure in absolutely
safe, state of art facilities that meet the
highest standards and deliver the
experience of unadulterated
happiness.
7. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE MARKET
• Multiple brands of DIFF
• Diffys
• Exclusia
• Jumani
• Halka
• Private Label partnerships of DIFF
• Metro
• DIFF operates in all segments of the industry.
• Retail
• Institutional
• Catering
• Ice Cream Parlors
• Mobile Vending Operations
• Super Markets
9. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE TEAM
• AJAY KUMAR VADHI, MD
• He is a post graduate and started his career with Cadbury India
Ltd in 1989.
• Worked with Uni Lever Group in the Ice Creams divisions till
1996. Quit to start his own ice cream business. Bought over the
current company in 2002.
• Sheik Mujibulla, Head of Quality Assurance
• Post Graduate in microbiology with about eight years experience
in ice cream industry in India and Saudi Arabia
• M. NAVEEN, Production Manager
• He is a micro biologist by profession.
• Has had extensive experience in productionand research and
development of new products and recipes.
• VENU KUMAR, Head – Distribution & Logistics
• Has a 10 year experience in the industry.
• currently responsible for overall primary distribution and services
of the company.
• SRIDHAR, Sales Head
• Has about 9 years experience in the FMCG industry.
• Currently heads the sales network and has the overall
responsibility of increasing the footprint of the brand in the
market.
12. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
Diffys
•Currently our largest selling brand.
•The most visible brand in the modern trade.
•Currently sold in major parts of Andhra Pradesh.
•Current outlet base of 750.
•The entire retail market is being serviced by a network
of distributors.
•Extremely strong institutional presence.
13. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE EXOTICA /
EXCULSIA
Exotica is the first super premium indian brand
Naturally Flavored without artificial ingredients
like
Colors & flavors
Product designed in line with global standards
Positioned to deliver absolute pleasure
Natural vanilla – Voted India’s best premium ice
cream
Pa n India roll out in next 3 years
Currently being rebranded as Exclusia for
expansion into pan India markets.
14. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE SINSPOT
SINSPOT – a successful franchisee of exotica launched
3 sinspots activated in Hyderabad in the most premium
locations
Awarded the best Ice Cream store in the region by times
Food Guide
Pan India roll out in next 3 years
15. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE HALKA
• First successful commercial branded diabetic friendly
ice creams
•It is available through retail chain as well as super markets
•Available in two variants
•Sugar Free
•Low Fat
•Opportunity to expand the portfolio further with more
specialized health friendly ice creams
16. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE JUMANI IGLOO
• Exclusive uniquely designed mobile vending units
• Highly popular near tourist locations as well as well
as near kid zones
• Creates a massive market for impulse buying
• Most effective medium of brand building and also serves
as reminder advertising
17. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
THE JUST CHILL Soon to be launched chain of
exclusive Ice Cream stores for
brand Jumani.
Standardized exterior and parlor
ambience.
20 to 25 stores planned for this
year
18. THE SALES NETWORK
Strong Distribution
and dealer Network
is the result of
Lucrative Margin and
Return that brand
Jumani provides to
Them. It provides to
Them deep freezers
For storage of ice
Creams, display signs
Broads, pop
Promotional material,
Etc.
21. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
AWARDS &
ACCOLADES
• Most awarded ice cream company in 2010
• Brand Jumani won 6 out of 8 silver categories in
Great Indian Ice Cream Contest
• Sin spot has been Voted as the best ice cream
outlet by Times Food Guide in the region
24. Advantages of proposed acquisition of Western
region dominant ice cream player
• Direct access to major and growth market of
western India comprising of Goa, Northern and
Coastal Karnataka, Central and Western
Maharashtra
• Adding around 8 crs to the top line of the company
and can subsequently be scale upto 20 Crs in two
years down the line.
• Launch pad for Exclusia in premium market of
western region.
• Net work of more than 1500 dealers
• State of art of machinery, logistic and distribution
infrastructure
• The proposed acquisition will help in reducing the
operating cost by shifting the manufacturing
process to Hyderabad and enhancing the capacity
to 2500 Liters per hour from the current 1500 Liters
per hour.
25. Expansion of market and distribution network
• Penetrating into newer territories
of Andhra Pradesh, Tamil Nadu
and Southern Karnataka.
• Increasing dealer network to 4000
from existing 1000 dealers /
freezers.
• Launch of Exclusia premium ice-
cream across Pan India.
• Targeting the burgeoning retail
segment and hospitality sector.
• Increase in parlor outlet in
premium segment from 2 to 50.
• Increase in mobile vending
operation from 120 to 400.
26. Dairy Ice Creams & Frozen Foods (P) Ltd - Confidential
Strengths Weaknesses
• Quality & Consistency.
• State of Art production facilities among the top 3
in the country .
• Product Innovation.
• Good dealer relationship; very low attrition.
• Virtual monopoly among high end hospitality
groups.
• Retail width is not at a desired level
consequently the impulse sale has been less
then desired. Slow to take off in the parlor
segment
• Public perception that Diffys is a premium brand
whereas it is targeted for the mass segment.
Threats Opportunities
• A very fragmented industry Very large number of
players .
• High food prices
• Increase in quality awareness levels in the
consuming class leading to creation of brand
loyalty towards quality brands Consolidation of
the retail industry.
• Success of Exotica can be replicated across the
country
27. THE ROAD MAP
•Focus on complete regional coverage for
brand Diffys by rapid retail expansion that is
currently on and proposed acquisition.
•Pan India spread of Exotica
Product Segmentation by sub-branding
“HALKA”. Ex.: Low Fat, Diabetic friendly and
Probiotic, etc.
•Launch of “Just Chill” ice cream parlors.
•Expansion of mobile vending operations.
28. EBITDA OF THE PROJECT
Rs in Lakhs61.41
124.58
176.3
217.98
415.01
543.26
673.15
722.66
746.21
0
100
200
300
400
500
600
700
800
EDIDTA
29. PAT OF THE PROJECT
Rs in lakhs
14.31
22.46
12.18
18.98
167.59
288.06
455.23
541.92
592.73
0
100
200
300
400
500
600
700
201020112012201320142015201620172018
PAT
30. Value of Operating Equity
Present value of
unlevered firm
Rs. 4173.50 Lakhs
Present value of tax
shield
Nil
Present value of market
value of debt
Rs. 1277.83 Lakhs
Value of firm
Rs. 4173.50Lakhs
Value of Operating Equity = 4173.50 – 1277.83
= Rs. 2895.68 Lakhs
No. of Equity Shares = 67.11 Lakhs shares
Value of Each Equity share = Value of Operating Equity/ No of Equity Shares
= 2895.68 / 67.11
= Rs. 43.15
SHARE VALUATION
31. INVESTMENT MODE : Compulsory Convertible Debentures
A debenture is an instrument of debt executed by the company acknowledging its obligation to repay the sum at a
specified rate and also carrying an interest. It is one of the methods of raising the loan capital of the company. The
instruments will convert into Equity Shares in the Company at an agreed Price, which shall not be less than DCF.
Security : 100% backed by the Value of the Amount Taken, till the Date of Conversion to Equity shares
Interest : Till the instrument is converted 12% p.a.,
Tenure : 3-5 years as Debentures, there of converted to Equity.
EXIT OPTIONS :
Taking the Shares to the Recognized Stock Exchanges through the IPO Mode
Third Party Coming into the into the Shoe of Investor, by taking the Shares of the Investor
Promoter Group Coming into the into the Shoe of Investor, by taking the Shares of the
Investor
Complete take over by the Investor, by giving an exit option to the current promoters.