Haldiram was founded in 1937 in Bikaner, Rajasthan and is now one of India's largest food brands. It is known for its snacks, sweets, and restaurant business. Haldiram has over 400 products and is valued at Rs. 5000 crores, making it twice the size of Hindustan Unilever's packaged food division. The company aims to expand its hotel business, increase its product portfolio through innovation, and open more outlets across India to attain leadership in the western snacks market.

1. Name : anonymous
College of commerce
and finance

3. Haldiramis one of the famous brand in India for its sweets,snacks and
namkeens and with restaurantbusiness. Haldiramgroup has become a
householdname in indiatoday.
Haldirams was formed in 1937 as a small sweet shop in Bikaner,rajasthan by
Mr.GangaAgarwal. Haldirams headquartersis situatedin Nagpur.
Haldiramsis the second largest Indianfood brand after parle.
The haldiramsbrand is valuedat 5000crores todayand is twice the size of
Hindustanunilever’s packagedfood division.In 2017 haldirams crowned as
country’s largest snack companyand has more than 400 products with it.

4. ➢ The haldiramname is
dividedin 3
completely
independent
businesses.

5. 1.Customization of products !
2.Distinct packaging !
3.Authenticity !

6. Strength
• Haldiramproducts are trusted for qualityand hygiene.
• Good and attractivepackaging
• Availabilityof brand in every other outlets
Weakness
• Less profit margin of haldiramproducts from other brand
• Haldiramdoes less advertising as compared to others.
• Outlets are limitedonly to mainly north india.
Opportunity
• Aggressively advertise and promote the brand.
• Expand the hotel business
Threat
• Indiansnacks are considered unhealthy
• Increased competitionwith bikano,lehar,bikaji.

8. Staffing process
Database management of Haldirams follows
These steps for recruitment and selection.
1.Preliminary round – HR manager shortlists the
applied candidates as per requirements.
2.Interview round- HR manager calls the applicant
And then assess them on the skills.
➢ Skills required are :-
Datahandling skills: ERP, Spreadsheet softwares. With e-mail
writing, communication skills.
3.Selected candidate are informed
by email with offer letter for joining.

11. ➢ To attain leadership in western snack items.
➢ Innovating new quality products
➢ Increase the number of outlets

15. Interviewed Mr. Kamal
Designation; Database assistant at haldiram corporate
office, sector 62 Noida.
Websites
Haldiram: A legacy carried on by 3 different brands - The Brands of
India
www.haldiram.com
www.haldiramsonline.com
www.storeshaldiram.com
www.tofler.com
Kellogg’s eyes Haldiram’ssnacks, valuingco at $3 billion- Times of
India (indiatimes.com)