This document summarizes research conducted on Haldiram's market share for namkeen snacks in Delhi. It finds that Haldiram has over double the market share of its competitors. While Haldiram has very high brand awareness, retailers receive higher margins for local brands than for Haldiram. To increase supply, Haldiram could provide better schemes and margins to retailers. The research was conducted through interviews with 250 retailers over 14 days.

1. 27-Sep-091

2. Group member’sVarun AggarwalShashank RanaJyoti ChauhanPreeti PawariaSapna Rana227-Sep-09

3. Beginning of way back in 1941 in Rajasthan

4. The brand name HALDIRAM BHUJIWALA was introduced

5. Subsequently reach extended 1958 to Kolkata and further to west India & never looked back.

6. 1983 opened shop in Chandni Chowk the main hub of commercial centre in Delhi.

7. Prime focusing was on sweets & namkeens.

8. it was lead by three brothers Shri Moolchand, Shri Satyanarain and Shri Rameshwar27-Sep-093Introduction

9. Shri Moolchand & his four sons Shiv Kishan, Shri Shiv Ratan, Shri Manohar Lal, and Shri MadhuShiv kishan established Haldiram’s name in NagpurMeanwhile Manohar lal Aggarwal and Madhu Sudan had taken Delhi (the National Capital) by storm with resounding success of Haldiram at Chandni Chowk & never looked back.Encouraged by the tremendous response of Consumers, HALDIRAM decided to go in for up-gradation in technology, packing, production etc. with installation of plant & machinery of best available state-of-the-art technology and sophistication.27-Sep-094

10. Shahi Mixture

11. Cornflakes Mixture

12. Kaju Mixture

13. Bhujia

14. Chana Jor Garam

15. Chilli Chatak Lachha

16. BhelpuriMethi Sev

17. Khatta Meetha

18. Moong Dal

19. Kashmiri Mixture