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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
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3. Measures and Reporting in Sustainability
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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2. ACKNOWLEDGEMENT
* All praises and Thanks to Almighty Allah. He is the
most Merciful who best owed us the potential, ability
and opportunity to work on this project.
* We are thankful to our respected teacher Mrs.Amna
Haleem who gave us Opportunity to work on this project.
* Our project is on Dawlance company.
* We learn many things from this project and had better
experience.
7. SHORT COMPANY
PROFILE
Dawlance is a leading manufacturer of house hold
appliances in Pakistan.
It is privately held organization.
The company has maintained superior quality
standards.
The Company hired up to 5000 employees.
It stands for durable and reliable household
appliances.
8. • Dawlance was established in 1980.
•It was established by Mr.Dawood Bashir.
•It was set up in Karachi Clifton Steel Bridge,Dr.Ziauddin
Ahmed Road.
•Industry was based on Consumer Electronics.
•It has a long history of more than 3 decades.
•Dawlance has the largest set up with respect to
manufacturing capabilities, retail outlets, service
centers and distributors.
9. COMPANY OVERVIEW
•Dawlance is the 7th most Favorite brand in Pakistan
out of 3500 brands.
•Highest market share in 3 out of 5 categories.
•The company has a large setup and is has got the
service of talented team, HR and Marketing team.
•Dawlance Group has been passed through the stages
of continuous improvements and innovation to achieve
its position in Pakistan Market and take lead to its
competitors.
10. COMPANY OVERVIEW
•Its factory is located in Hyderabad and Karachi.
•The company has almost sixteen big ware houses all over
the country and retail stores in almost all the big cities.
•Its imports its raw material mainly from China,
Germany, Italy, Taiwan and some other countries.
•The market share of Dawlance product is:
Microwave Oven 40%, Chest Freezers 45%,
Air Conditioners 15%,
11. The company has maintained superior quality
standards throughout its 34 years and can
proudly state it is also the first Pakistan Company
to have been awarded the ISO 9001, ISO 14001
and OHSAS 18001.
17. With 3 factories, 16 sales branches, 26 company-
owned after sales customer service centers, 165
affiliated after-sales customer service centers,
over 800 sales and service staff and more than
4000 employees, Dawlance has come a long way.
18. •The main Objectives are to provide dependable and reliable
product at reasonable price to majority of Pakistanis and to
enhance their quality of Life.
•The continuous improvement of all product and services through
total involvement of employee’s.
•The development and strengthening of joint ventures and
partnerships with eternal and internal customer suppliers.
19. •Providing innovative and higher quality product to
achieve total customer satisfaction by understanding
their requirement
•Valuing people by understanding and drawing upon
their strength i-e abilities ,knowledge and make
training and development..
20. •The Dawlance Group limited is in the process of continuous
improvements and innovation to adopt efficient measures
possible.
•The company is keen to re design a robust system that has the
facility for online shopping, marketing, procurement,
purchasing, customer service, excellent operational efficiency
and extra security so that the extra cost incurred can be controlled.
21.
22. PRODUCT STRATEGY
Products, which are as per international standards and carry
all the basic features. The most important factors are durability
and good after sales services.
PRICING STRATEGY
Primary focus is to cater to the middle and upper middle
class however there is a selected range of a product which
cater to the upper class as well
Uniform pricing throughout the Pakistan.
23. PROMOTION STRATEGY
•For all products the Dawlance is selling directly or indirectly
they are not promote able.
•There will be a lottery ticket within and on draw the
consumer will be awarded free TV or Freezers.
•Dawlance has got around 800 dealer all over the
country.
•Around 25% of dealers are "A-class" dealers who sell
over 1000 units and above per year. "B-class" dealers
are those dealers who sell from 400 units up to 999
units per year. They are around 50% in total dealer
and the rest are in best 25% of "C-class" dealers sell
from 200 up to 399 units per year.
26. PRODUCT RANGE
Some of the products the company is manufacturing are given as
below:
* Refrigerators
* Air conditioner
* Roaster
* Toaster
* Micro Wave Oven
* Juicer
* Televisions
* Washing Machines
* Dryers
* Irons
* Deep Freezer
* Small Appliances
29. * The company has good market position and turn over. Leading company
local market for its existing brands.
*The company has latest machinery available producing different
household appliances.
*It has sixteen distributions centre all over the country. A very strong
distribution all over the Pakistan.
*The company got very talented technical and managerial staff.
*The company is located in main city Karachi, more near to big markets.
*Own service center in big cities where product lunch.
*Low turnover at technical side.
*Have customer list for existing brands.
*Better product life and durability.
*Super performance of every product at affordable price.
30. The company is losing a lot of money due to extra labours and manual
work.
The company hire graduates but the associated staffs not train them
properly that result in lack of communication, incompetence and very
less company knowledge.
Average technical skills.
The Managers of different departments not showing their full and
motivation for the company.
Theft events occur mostly because of no scanning system and
irregularity.
Technology is not much advance compare to Multinational
organizations.
31. •The company can take a lead of Pakistan market by excellence
marketing and customer services.
•The company has the ability to grow and can increase turn over
by online sales ,marketing and shopping,
•Electronic Business can save huge money by reducing manual
work.
•The company has got no online competitor within the
country.
•The company can focus on LCD and LED as both are
growing Product in Pakistan.
.
32. THREATS
•The company has a major threat to security. It is
located in main city and has no scanning and
proper security system.
•Instability of environment.
•Rate of increase in Government taxes.
•There is a tough competition in the market with
the competitors.
•Chance of new entrants.
33.
34. It is also amongst the Top 2 ‘Top of the Mind' (TOM)
brands in all durable product categories. Through
independent research carried out, it was determined
that every household having household appliances has a
Dawlance product, owing to its ever-increasing
credibility, reliability and innovation, surpassing all the
other electronic brands in Pakistan.
It get awarded for environment friendly policies by
Governor Punjab Chaudhry Sarwar at the 11th
Environment Excellence Award ceremony.
Ingenuity, innovation, international expansion vital
elements of our plans, Director Sales, Dawlance
35. •Dawlance, Pakistan's premier home appliance brand, is taking part
in The Big 5 exhibition to explore export opportunities particularly
in the Middle East and Africa region
•The company, established its Dubai office in 2009 to focus on export
segment, manufactures and distributes refrigerators, washing
machines, chest freezers, air conditioners, microwave ovens.
•The company is launching its H-Zone series for the first time in
international market at the exhibition. H-Zone Series protects the
food from bacteria growth, doubles the duration of food
preservation, removes bad odour & stops its transfer from one food
to another, and ensures uniform circulation of cool air.
•The company enjoys leadership position in direct
cool products in Pakistan as its refrigerator has
over 70 per cent market share, freezer 30 per cent,
microwave oven 65 per cent, washing machine 40
per cent and split air conditioners 30 per cent
market share.
36.
37. •The target market for our plan is all the middle
range and upper class people this time mainly in
Urban areas.
•Upper class is the people who can afford it very
easily and for middle class it is difficult but not
impossible and they have been normally seen to
buy expensive stuff if it is on affordable and
economic price.
•Middle class have been seen to buy good expensive
electronic stuff like Freezers, air Conditioned,
Micro wave oven and Tele Vision etc and especially
at the time when they marry their daughters or
sons.
38. CUSTOMER CARE
The customer is a vital link in the business world.
Realizing the customer’s importance.
Take care of customer’s well- treating their success and
failure as company success and failure.
The Dawlance is providing customer service that will take
all phone calls regarding complaints, suggestions and
advices
39. MARKET SHARE
Lux, the Unilever soap brand, has been voted the top
brand in Pakistan by consumers, followed by Sooper,
a local biscuit, and Dawlance, the household
appliance marque.
40. MARKET SHARE
ANALYSIS
In home appliances, Dawlance leads with a market share of 49%
followed by Pel with 29%, according to 2009-10 data provided by
PEL.
41.
42. The Dawlance is the leading brand of the market. It is big local
manufacturer of refrigeration industry in Pakistan. It has got all
engineering capabilities and very good finance and of course
technical know-how to produce internationally accepted quality.
Dawlance reliable ha….
This is the slogan of the Dawlance. They prove
themselves among the best and always reliable.
Candor: the quality of being open and honest;frankness
4 factories located in Karachi and Hyderabad.
About factory different figures are given on different websites.
Robust: durable, long lasting, tough…Procurement is the acquisition of goods, services or works from an outside external source.incurred:become subject to (something unwelcome or unpleasant) as a result of one's own behaviour or actions.
The company organize event to promote the products through tv shows and lucky draw