Junaid Jamshed (JJ) is a successful Pakistani clothing brand with over 100 outlets nationwide. It was awarded Brand of the Year in 2007. [JJ] has expanded globally with 20 outlets in several countries including the UK, Australia, Canada, and UAE. To continue its success, [JJ] focuses on quality designs that follow trends while maintaining authenticity. It uses marketing strategies like advertising, sales promotions, and personal selling on social media and its website to promote products ranging from 3000-20,000 rupees. [JJ] also analyzes its strengths, weaknesses, opportunities, and threats to improve its strategic plans for further domestic and global expansion.

1. 1
Marketing
Strategies Of a
Brand
Group
Members:
M.Talal Butt
M. Muneeb Rana
Ali Raza
Haseeb Khalid
Adnan Nazr
Hafiz Waqar Younus

2. 2
INTRODUCTION
Junaid Jamshed (JJ Brand) has a widely successful operation
of clothing stores.
JJJunaid Jamshed's fashion outlet was founded in 2002 and
is headquartered in Karachi, Kurta Gali.
J. was awarded BRAND OF THE YEAR in 2007.
It expanded its store network to 1 0 0 + outlets nationwide.
J. has further expanded globally by opening 20 outlets in
the UK, Australia, Canada, New Zealand, UAE, Qatar, to
name a few.

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4. 3
A LT E Z Z A
Vision Statement
J. has its eyes firmly on expanding to various cities
nationally and internationally as well as diversifying its
product range in line with market trends to become a
complete fashion stop .
In the coming years, God willing, J. will be a market leader
in manufacturing and retailing Pakistani specialist designer
wear across the world.

5. 4
To continuously be innovative with designs that
provide perfect fit and to follow by the quality,
simplicity and authenticity designs.
M I S S I O N STATEMENT

6. 5
Portfolio
• J. start from a approximately Rs.
3000 for the kurta line
• Rs. 20,000 for the bridal line and
other accessories from 2500.
• J. Portfolio offers a diverse range of
products including exquisite clothing such
as sherwanis, kurtas, embroidered lawn,
and bridal dresses, along with a collection
of perfumes, footwear, kids' wear, and
various other accessories.

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Business Type:
Manufacturing
Year Established: 2002
Number of Employees: 1352
Website:
www.junaidjamshed.net
HIERARCHY

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Advertising
Sales promotion
Personal Selling
.
Promoted its products so
that the customers could be
aware of the latest designs
and fashions
A LT E Z Z A
Marketing
Tools

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.
Through many, sites
Facebook
Instagram
Official Webpage
Online Adds
A LT E Z Z A
Advertising

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Official Page

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.
Offering extra discount
value added services
loyalty card
A LT E Z Z A
Sales
Promotion

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Junaid Jamshed used to
advertising by taking part
in. different exhibitions.
Fashion Exhibitions.
-Local Level
-National Level
-International Level
A LT E Z Z A
Personal
Selling
Sales force present the
products to the customers
for the sake of building
customer relationship.

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4 Ps OF MARKETING OR MARKETING
M I X
PRODUCT PRICE PLACE PROMOTION
Designed Outlets
Source Of
Customer
Attraction
Frist Outlet in
Karachi
100+ Outlets
nationwide
mainly through
social media
Through online
systems
(Facebook,
Instagram)
A LT E Z Z A
Affordable for all
income ranges
Dress starts from
3000
Bridal from
20,000
Other
Accessories
from 2,500
Traditional
Clothing(Men,
Women & Kids)
Fragrances, Foot
wears, B a g s
Food Products
(Jazaa)

16. 14
Boston Consulting Group Matrix
BCG Matrix
BCG matrix i-e Boston Consulting Group matrix tells
about the market growth and market
share of a company and also about the product lines of
that company that whether it lies in
stars, question marks, cash cows or dogs. There would
be two BCG matrixes. One determining the position of a
company in BCG matrix with respect to the
competitors.
this would be the external analysis. And other would be
the internal analysis telling
about the position of the products of Junaid Jamshed.

17. Boston Consulting Group Matrix
External Analysis:
Internal Analysis:

18. Marketing Strategies
Geographic:
 Needs and Wants.
 Easily Available and Accessible.
 In Lahore, Shopping Areas are MM Allam road and Fortress.
 The Product Should Be Available at JJ outlets in these places.
Demographic:
 Income, Gender, Age
 Income plays a significant role in purchasing the product(bridal dress).
 The bridal dress is being launched by J. ,it will have higher prices due to its brand name.
 Target Audience are Females.
 Age is also an important factor in the design of the bridal dress.

19. Marketing Strategies
Psychographic:
 Individuals Economy Conditions.
 Since our product carries a brand name, it would for upper middle-class and higher class.
Behavioral:
 Behavioral segmentation categorizes the market based on customers' response and attitudes
towards products, including their timing and specific needs.
 Bridal dress segmentation would be based on occasions, as the product is typically purchased
specifically for weddings.
Target Market:
 A target market is a group of buyers where the company serve.
 Like J. serve in Peshawar where mostly people wear shalwar kameez and Peshawari footwears.

20. New Product Development Process
To create successful new products, a company must comprehend its consumers, markets, and
competitors while delivering superior value. Strong new product development planning and a
systematic process are essential for finding and nurturing new products. For our bridal wear product,
we will follow a step-by-step procedure in its development.
Idea Generation:
 Junaid Jamshed and R&D aimed to launch a customer-driven product for the new season.
 Extensive research generated ideas like seasonal embroidered lawn, revamped kids' wear, and new
bridal line.
 Product ideas based on market demands and customer preferences for Junaid Jamshed's new
launch.
Idea Screaming:
 Junaid Jamshed: profitable bridal wear chosen over embroidered lawn and kids wear.
 Bridal wear aligns with preferences, leverages groom wear's popularity, and offers seasonal
opportunity.

21. New Product Development Process
Development and Testing:
 Develop new product: Define concept and customer attractiveness for bridal wear.
 Bridal wear concept includes leveraging Junaid Jamshed's strong brand, combining groom wear and
bridal wear, and showcasing latest fashion designs aligned with Pakistani culture.
 Test product positioning by launching select designs in exhibitions before official market launch.
Test Marketing:
 Test marketing strategy: Employ standard approach to test our bridal wear product.
 Initial launch in Lahore and Karachi with selected outlets.
 After 1-2 months of testing, assess customer response and make necessary adjustments based on
feedback.
Development and Testing:
 After successful test marketing and positive customer response, proceed with product introduction.
 Introduce the product in all cities and Junaid Jamshed outlets.
 Confirmation of customer satisfaction and lucrative market acceptance are prerequisites for wider
launch.

22. Product Life Cycle
The Product Life Cycle consists of five stages product development, introduction, growth, maturity,
and decline, showcasing the sales and profitability of a product throughout its lifespan.
Company:
 Analysis shows Junaid Jamshed is in the maturity stage, facing intense competition from new
designers.
 Sales and profits have declined, with a 7% drop in 2008 compared to previous years.
 To survive, Junaid Jamshed needs to invest in extensive promotions, which may impact net profits.
Bridal Wear:
 New product in introduction stage, with distribution and availability plans.
 Sales and profit analysis project transition to growth stage within a year.
 Penetrating competitive bridal wear market and establishing strong market position will require time
and effort.

23. Product Life Cycle
Strategies:
In order to take the bridal wear from introduction stage to the growth stage the company should offer product extension services
and it should build awareness about the new product to the mass market.

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STRENGTHS
-Quality and satisfaction to the customers.
-All the designs of J. are completely on eastern
fashion.
-J. was easily affordable & accessible to people.
-Focused on the market trends.
-Perfect combination and matching for bride &
groom dresses.
S W O T
ANALYSI
S
A LT E Z Z A

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WE A KN E SSE S
-Their was no promotion in the market or
comparatively less than other brands.
-They are not offering any kind of photo shoots
or fashion shows.
S W O T
ANALYSI
S
A LT E Z Z A

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OPPORTUNITIES
-People of Pakistan prefer eastern clothes and
the major focus of the designer of J. is on giving
eastern touch to the outfits along with a brand
name.
-Approaching international market to promote
eastern culture.
S W O T
ANALYSI
S
A LT E Z Z A

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THREATS
-Competitors were the best brands as their
reputation is much greater than of J.
-Difficult to attract customers towards
themselves as they don’t promote fashion
shows or photoshoots of models for women
wear.
S W O T
ANALYSI
S
A LT E Z Z A

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MARKETING
CHANNEL
Junaid Jamshed is using the concept of indirect marketing.
Junaid Jamshed distributes its products to its outlets from
where the customers can but easily.
-Retailing Concept.
-Specialty Stores.

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QUALITY CONTROL
S Y S T E M
 J. (Junaid Jamshed) is a renowned label and designer wear
outlet for men and women.
 J. has quickly established itself as a leader, setting high
standards for quality fabric.
 The company's focus on quality, service delivery, and
innovation has built a strong brand.
 Recently, J. acquired Sidat Hyder — Financials to enhance
business processes.
 As a market leader in designer wear, J. prioritizes quality in
both products and technology.

30. 21
-After 05 years of successful operation in
Pakistan around different cities, J. decided to
expand their operations globally by opening
20 outlets in different countries i.e. UK, US,
Australia, Canada, New Zealand, UAE, Qatar
and multiple other countries.
-J. took part in global market to provide
facility for their international customers to
promote eastern culture.
GLOBAL EXPANSION

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Globalization was not much difficult for
them as their customers were already
purchasing their product via e- commerce.
There was a minor increase in their profit to
help customers rather than giving franchises
to have higher profits.
GLOBAL EXPANSION

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TOOLS FOR GLOBALIZATION
- Quality Products
- Meeting fashion need & Market Trends.
- Competitive Prices.
- Customer Care.

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.

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In a short time span of 5 years, J. has built a name and goodwill
in the market as a fashion designer wear outlet for men and
women with a unique range of products. J. fashion outlet was
founded in 2002 and is Headquartered in Karachi. Rest of the
outlets are 14 spread across Pakistan in all major cities and also
in London.
CONCLUSION
A LT E Z Z A

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Thank You