ZARa

1. WELCOME TO My Presentation
STP Analysis of ZARA

2. Presented By: Gazi Jahidul Hasan.
Id: 4103032

3. STP Process:
SEGMENTATION
TARGETING
POSITIONING

4. MARKET SEGMENTATION
DEMOGRAPHIC SEGMENTATION
 Women/Men
 Aged 15-45
 Mid - Range Income
PSYCHOGRAPHIC SEGMENTATION
 Interested in fashion Trends
GEOGRAPHIC SEGMENTATION
 Stores in high population and traffic areas.

5. TARGET MARKET
Women / Men aged to 15-45
Fashion conscious, educated and relatively middle-class
More for working people and more fashionable.
Customers who are highly interested in latest fashion trends.

6. POSITIONING
Zara Follows Democratize Fashion
More fashionable compare to its competitors
Follows strategy of low cost but high fashion