The presentation introduces marketing and international trade concepts. It defines marketing as managing exchange relationships and customer satisfaction. Textile marketing involves designing, manufacturing, and distributing fashion goods with knowledge of product development, market research, and pricing. A textile marketing plan sets goals and objectives with time-specific actions. Target markets represent interested customer types, and textile companies must understand consumers and identify trends to maximize profits through smart buying and pricing.

1. Welcome to My Presentation
Course Code: MGT 403
Course Title: Marketing & International Trade
11/11/2023 1:35 PM
Green University of Bangladesh
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Presented To:
Ms. Rumana Ferdouse
Assistant professor
Dept. of GBS
Presented By:
Mahmuda Ema
ID:161003008
Dept. of TE

2. What is Marketing?
 Marketing is the study and management of exchange relationships.
 It is the business process of creating relationships with and satisfying customers.
 Marketing is based on thinking about the business in terms of customer needs
and their satisfaction.
11/11/2023 1:35 PM
Green University of Bangladesh
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3. Textile Marketing
 Textile marketing denotes the design, manufacture and distribution of goods
within the fashion and textile industry.
 This is a complex business that requires knowledge in the areas of product
development, market research, distribution and pricing strategies.
11/11/2023 1:35 PM
Green University of Bangladesh
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4. Why It is important?
• A marketing plan for a textile industry company sets forth a specific market
strategy that identifies marketing goals and objectives with time-specific actions
for achieving them.
• Today’s customer are spending more carefully and reassessing their relationships
with brands.
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Green University of Bangladesh
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5. Target market
 Not all customers are the same.
 A target market represents a specific type of buyer that a company has identified
as potentially interested in the company's product or service
 Raymond, launching exclusive fabrics and vibrant connections to connect with
the younger people.
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Green University of Bangladesh
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6. Customer Values And Satisfaction in Textile Products
 Customers usually face a broad array of products or services that might satisfy a
given need.
 Raymond, redesigned their tailoring section, which provides fashion guidance in
order to customer satisfaction.
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Green University of Bangladesh
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7. Societal Marketing Concept
 It is the idea that a company’s marketing decisions should consider consumers
wants, the company’s long-run interests and society’s long run interest.
 For an example, “yellow” conduct a specialized institute that works for the
holistic development of children with special educational needs.
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Green University of Bangladesh
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8. Conclusion
• To be a successful marketing manager within a fashion and textile enterprise
requires a keen understanding of the consumer and an ability to spot current and
upcoming fashion trends.
• The marketing manager must be able to identify the potential consumer and
maximize profits through smart buying and efficient pricing.
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Green University of Bangladesh
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9. Thank You For Your Patience Hearing
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Green University of Bangladesh
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