This document provides tips for effective social media marketing for small businesses. It discusses how social media can increase exposure, traffic, sales, and business partnerships. Key recommendations include knowing your audience, creating engaging content tailored to their interests on a regular schedule, and using platforms like Facebook, Twitter, and blogs. It also provides examples of social media tools and analytics platforms to measure competition and engagement. The overall message is that social media is a powerful low-cost marketing strategy for small businesses.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Contents :-
Meaning
Features
Concept
Challenges
Opportunities
Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
This educational presentation is prepared for BBA 6th Semester students of Prime College, Nayabazar-KTM, Nepal.
Content Includes:
Introduction to internet marketing,
Difference between Internet Marketing (online) and offline Marketing,
Tools for online Marketing:
Search Engines, Social Media Marketing, Email Marketing,
Legal Issues with online marketing
Copying any using content other than for educational purpose is strictly prohibited.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart...Corporate College
Brad Kleinman and David Toth, of WorkSmart eMarketing give a comprehensive overview of eMarketing at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
This educational presentation is prepared for BBA 6th Semester students of Prime College, Nayabazar-KTM, Nepal.
Content Includes:
Introduction to internet marketing,
Difference between Internet Marketing (online) and offline Marketing,
Tools for online Marketing:
Search Engines, Social Media Marketing, Email Marketing,
Legal Issues with online marketing
Copying any using content other than for educational purpose is strictly prohibited.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
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Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
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Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
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For a preview visit getcm2.com
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Marketers face new challenges every day.
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KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
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safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
2. What is Social Media
Social media is a powerful tool which is extensively used
In modern marketing. Web and mobile based technologies which are used to
turn communication into interactive dialogue between organizations,
communities, and individuals.
3. Why Social Media for small business?
As a startup or small business owner, you know there’s a lot to accomplish with limited
resources.
Traditional marketing can be a drain on your funds. Social media marketing, on the other
hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Social media for small business provides:
Increased exposure by 92%.
Increased traffic by 82%.
Improved sales by 50%.
Grown business partnership by 51%.
4. Any digital marketing strategy to be effective and successful, you must include a combination
of:
Great content production.
Social media marketing.
Mobile marketing and,
Search Engine Optimization.
Your digital marketing strategy is just a content plan that is highly tailored to your
audience. That means you provide them with useful, valuable content, through the
channels they want, on the devices the use for the search terms they enter.
7. But Digital Market gives you the advantage of
choosing your target group.
8. Situation Analysis
Where are you now?
Situation analysis should be the first tactic when planning your digital marketing strategy.
Analyzing your current situation will give you the benchmark against which all future progress
and achievements can be measured. This should include looking at:
• The demographics and behaviors of your existing audience
• Traffic referral from and engagement levels on social media
• Traffic from mobile devices and operating systems
• Most popular landing pages, bounce rates and visitor flow
• Performance and tactics of your closest competitors
10. Tools To Measure Competition
Google Analytics:
To track the mobile or other operating system traffic you can opt to Google Analytics. By Sign Up,
Google will provide you are code which you need to paste to every page you want to track on your
website. It will also help in determining most popular landing pages and visitors flow.
Open Site Explorer: http://www.opensiteexplorer.org
This website lets you compare your company's website against four other competitors. You can track
your Google rankings (based on a score), and which websites funnel traffic to your competitors'
websites. The free version of the tool is limited but provides enough metrics to give you a snapshot of
how well your website performs against your competitors.
Cost: Free- $99/month
11. Alexa: www.alexa.com
Using Alexa, you can access website traffic for any website, and also compare up to 5 other
competitors on the result page. Data provided is very limited, but it can help you see where your
visitors are coming from in the world, which can help in your marketing efforts. Cost: Free –
$149/month.
Social Site Explorer: www.socialsiteexplorer.com
The Social Site Explorer tool is easy to use. Simply type in your website URL, or your competitors’
website address, and get stats on how many shares your content gets. You can use it to get a sneak
peek of how well your competitors or other companies in your industry are performing and where
they are weak. This data is helpful when planning out social media strategies. Cost: Free
HubSpot’s Marketing Grader: www.marketing.grader.com
HubSpot’s Marketing Grader tool is geared toward grading your own website. The score is measured
out 100 points and the grader looks at content such as blogging, e-books and online offers as part of
its rankings. This is important if you wish to see how well your company’s blog is performing against
competitors, as well.
Cost: Free
12. S- strengths
W- weaknesses
O- opportunities
T– threats.
Strength- Existing brand, Existing customer base, Existing
distribution.
Weakness- Brand perception, New technology/skills.
Opportunities- Cross selling, New markets, new services, co-
branding.
Threats- Customer choice, New entrants, new competitive
products, channel conflicts.
14. Understand what they are searching for:
Narrow down your target group.
Design content that will appeal them, be it on twitter, facebook or email.
Use tools like Adsword Keyword Traffic Estimator to research keywords.
Include Search Engine Optimization(SEO)
Use your research to create engaging content/interactions.
Remember there won’t be any engagement if you create content no one is searching for.
Plan the Time Frame:
Map out a schedule for updating content
This should be accomplished on a regular basis.
16. FACEBOOK
Active worldwide users x500,000,000+
45,000,000,000+ pieces of content shared per month.
1,500,000 local business with active Facebook pages.
Creating more than 5,300,000,000+ fans.
Tips :
Casual Tone & Style
Like pages you are interested in, Facebook is a great way to get updates.
Wall Posts (Interactive)
Suggest to Friends
Announcements
Tips
Events
Comments
Photos
Conversations
17. Twitter
156,000,000+ registered users.
5.4 billion+ updates per month.
31% users follow a brand.
7,800,000+ brand recommendations per month.
Tips:
Talk to people about THEIR interests
Quick alerts.
Follow people or companies you are interested in.
Share useful links
Give advice, blog posts, pictures, etc.
Retweet- share good content.
Hashtag- Tag content so it’s easier to find.
19. o Empire Avenue
Social media platform to expand, engage and evaluate your social network.
Empire Avenue is a stock market simulation social network game that allows users to buy and
sell shares of people and websites. Cost- Free
o About.me
Personal bio webpage to connect all social media platforms.
The site offers registered users a simple platform from which to link multiple online identities, relevant
external sites, and popular social networking websites such
as Facebook, Flickr, Google+, LinkedIn, Twitter, Tumblr, and YouTube. Cost- Free
o Tagboard
Tagboard is a hashtag-based search engine that lets you see mentions and related content across most social
platforms.
Tagboard pulls all of the content from everyone who uses your hashtag into one place where you can
easily scroll through and see what people are saying. Cost- Free- Paid(Pro)
20. o Beatrix
It assists in content curation.
Beatrix has a “wizard” that recommends content it finds throughout the web based on keywords you
choose. Cost- $20/MO
o CrowdBooster
It tracks the effectiveness of tweets and facebook posts.
Cost- $9/ mo
o BrandYourself
Tool to manage personal google rankings.
The wizard driven tool helps you in improving each of your social platforms to improve their rankings.
Cost- Free, Premium, Concierge.
21. END NOTE
Still wondering why social media marketing?
Being socially active is good idea to promote your brand and it’s cheap too!
Your competition is Tweeting and Facebooking like crazy!!
People are receptive to your messages.
It will get you more sales.
Who knows, you could be missing out on sales opportunities right now!