This document provides definitions for common modern marketing terms. It defines terms like A/B testing, big data, blogging, bootstrapping, cohort analysis, conversion rate, growth hacking, earned vs owned vs paid media, pivot, programming languages, product-market fit, viral coefficient, search engine optimization, paid search, email marketing, inbound marketing, lead magnets, content marketing, lead management, premium content development, social media management, and social advertising management. The definitions cover concepts and strategies relevant to digital marketing, content creation, analytics, and business growth.
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Demand Gen Report's Killer Content Awards 2016Sigma_Group
Honoring Buyer-Focused Content That Drives Engagement Across Channels
Feb 2015 With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that have helped innovate the content marketing landscape across all channels and leveraged evolving buyer behaviors.
A few themes have emerged from this year’s crop of outstanding campaigns, including an increased focus on buyer-centric content, lead nurturing at all stages of the buying cycle and influencer campaigns.
http://www.demandgenreport.com/industry-resources/ebooks/3124-honoring-buyer-focused-content-that-drives-engagement-across-channels.html#.VOeKZrDF9go
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
Founded in 2006, DigitalThink Interactive Networks [ Formaly NAVOMEDIA ] is an independent Indian interactive digital agency
with rigorous strategic analysis and client-side experience that inform our insights, design and technological solutions.
DigitalThink offer a full range of capabilities and expertise including
that term “ full service”. Explore few of services....
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Digital Marketing Overview with Plug in Muse, Melien Lavoie is for small businesses who are serious about Social Media Marketing!
- What is Inbound Marketing and how does it work?
- How can I utilize this kind of Marketing to promote my business?
- How is this different from traditional Outbound Marketing?
- How do I reach an online audience who has migrated into their electronic devices?
- What can I add to my website to help make it more ‘Inbound Marketing Friendly’?
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Sidhi Trainings offer a unique opportunity for individuals seeking to accelerate their careers by learning trending and advanced software. Our courses are designed to provide comprehensive instruction in the latest technologies, covering everything from fundamentals to advanced concepts.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
A glossary of modern marketing terms
1. A Glossary of
Modern Marketing
Terms.
The terms you keep hearing but are too afraid to
ask what they all mean.
2.
3. A/B testing:
Create two versions of a website/headline/picture/graphic and see which does
better, A or B version? Usually tracked by a 3rd party service to provide data on
objectively which piece of communication is going to perform best.
Big Data:
A collection of data from a variety of traditional and digital sources inside and
outside your company, including machine generated data from mobile devices and
social media. The sheer amount of data requires specialist management and IT
solutions to manage effectively, figure out what data matters and how to harness
it. If done successfully it’s an invaluable tool for helping identify opportunities to
advance a brand’s offerings and positioning.
Blogging:
Evergreen Blog Articles
• What: Articles that focus on your premium content, services, and keywords that
are not time dependant. People will access the article long after it was originally
posted.
• Why: Each article published will increase your website’s indexed page count and
can be used in workflows, social media, and on your website - for the long term.
Expert Interview Blog Articles
• What: Drawing out the intellectual property of your key personnel and turning it
into a post.
• Why: Truly expert content must come from your people, and they rarely have the
time or ability to write a complete article on their own, so you can draw out their
knowledge.
Guest-Post Blog Articles
• What: Articles pitched to and written specifically for, high profile industry blogs.
• Why: Each article published will be a valuable inbound link to your website and a
new source of traffic and leads as new audiences are reached.
4. Bootstrapping:
A method of creating a business, product launch or campaign with very little
money. Pay the minimal amount for all services (usually by using a freelance
service). The idea being, you can prove your product/business idea with very little
capital. Ideal for startups.
Cohort analysis:
Looking at your target as related groups of people rather than just as a single
entity. You can analyse the life-cycle of a particular group of people with the idea
to make different products or services available to different people.
Conversion rate:
Site visitors are one thing, but customers are another. This is the most important
metric for marketers - divide your site visitors by the number of customers over
the same period for the only real metric you will need to obsess about.
Growth hacking:
Growth hacking describes a new process for acquiring and engaging users
combining traditional marketing and analytical skills with product development
skills. In the past, marketing and product development departments were often at
odds where marketing groups would be spending significant amounts of money to
acquire users but couldn't get any development resources to build something as
simple as new custom landing pages. And on the other side, product development
teams would often build what they think users want and will attract users without
deeply measuring and understanding the impact of their changes.
This concept of "growth hacking" is a recognition that when you focus on
understanding your users and how they discover and adopt your products, you can
build features that help you acquire and retain more users, rather than just
spending marketing dollars. One of the keys to successful growth hacking is to
have your marketing “baked in” the product - so the very use of it generates more
transactions.
5. How do you actually hack growth?
The short answer is you can't really "hack" growth. Any attempts at artificially
creating growth patterns such as spamming friends on Facebook or Twitter, or
hacking App Store download charts may result in spiky numbers, but rarely adds
retained users. It's kind of like eating empty calories. Instead, you have to search
through your data from your more active and passionate users and discover the
deep core patterns that encouraged those users to become active. And then you
have to build sustainable features that help attract users on a continuous basis
such as good viral flows or great SEO landing pages, and then an experience that
helps users quickly understand and become active within your product. Seen as a
mind-set as much as a practise.
Earned, Owned and Paid Media:
Earned - Media activity related to a company or brand that is not directly
generated by the company or its agents but rather by other entities such as
customers or journalists.
• Offline - ratings and reviews, WOM, referrals.
• Online - blog mentions, Online WOM, social media posts/mentions, Online ratings
and reviews
Owned - Media activity related to a company or brand that is generated by the
company or its agents in channels it controls.
! Offline - retail displays, press releases.
! Online - Company website and blog, company social media pages Facebook,
Twitter etc.
Paid - Media activity related to a company or brand that is generated by the
company or its agents.
• Offline - TV, radio print, outdoor.
• Online - display/banner advertising, Search advertising, Social network
advertising, Email advertising
6. Pivot:
A phrase coined by Eric Ries in the fabulous book “The Lean Startup” where he
defines pivot as “structured course correction designed to test a new fundamental
hypothesis about the product, strategy and engine of growth”. Also used to
describe a change in course when the organisation has no clue and makes a
change sound like it’s premeditated.
Programming Language:
A constructed language used by coders to write scripts that set and control the
behaviour of a machine or to express algorithms. The language of choice varies by
industry sector; finance and enterprise systems which are hugely complex, use
Java and C# (pronounced “see sharp”) while media and design websites and
software require a more flexible language with minimal code, such as Ruby, PHP,
JavaScript and Objective-C.
Product Market Fit (PMF):
When you have gone through MVP and the product and the users are in synch.
Comes from the realisation that your product or service is fulfilling a real need out
in the marketplace. Tweaks are always required for your product or service to
remain in this “flow state”.
Viral coefficient (of “K” factor):
You want your marketing to bring in users, who in turn bring in more users (as
opposed to buying users through paid advertising). This requires them to spend
their social capital in recommending a product or service to their friends (usually
by social networks). This is free. The viral coefficient is if every new user brings on
more than one new user (a free user) from their network then your product is
considered viral.
7. Search:
Search Engine Optimization (SEO)
• What: Ongoing onsite and offsite optimization towards the defined set of
keywords.
• Why: Driving your site to the top of search engines for searches with strong
relevance and decent search traffic will help attract and convert leads.
Paid Search Management (PPC)
• What: Ongoing beta testing and ad optimization through Google AdWords.
• Why: PPC campaigns convert targeted searches towards specific pages and offers
that aren’t currently ranking on the first page, target competitor searches, and
drive previous visitors back to your site through remarketing.
Email Marketing:
• What: Campaign-support strategy includes promotional and news-related emails,
customized to each persona and segmented list in your database.
• Why: Email is a critical element to inbound campaigns, driving traffic to content
offers.
Inbound Marketing:
Where users are specifically attracted to a product or service by an added value
component. Specifically targeted marketing messages reach a specific audience
and In exchange for their details (email address, company name etc) they receive
an item or invite to an event that helps them to do their job better, know more
about the industry, see a new product or service etc.
Lead magnets:
The technology that powers inbound marketing - sometime referred to a “pop-up”
or “squeeze page” – it’s a form which is used to collect information from a site
visitor in exchange for some added value.
8. Content Marketing:
Content marketing’s purpose is to attract and retain customers by consistently
creating and curating relevant and valuable content with the intention of changing
or enhancing consumer behaviour. It is an ongoing process that is best integrated
into your overall marketing strategy, and it focuses on owning media, not renting
it.
Basically, content marketing is the art of communicating with your customers and
prospects without selling. It is non-interruption marketing. Instead of pitching
your products or services, you are delivering information that makes your buyer
more intelligent. The essence of this content strategy is the belief that if we, as
businesses, deliver consistent, ongoing valuable information to buyers, they
ultimately reward us with their business and loyalty.
Lead Management:
• What: Segmenting, qualifying, and nurturing all inbound leads for sales handover.
• Why: Leads alone do not make a campaign successful. Their status needs to be
managed so that only leads ready for contact are handed over to sales with proper
intelligence.
Premium Content Development:
• What: Base content in the form of eBooks, Whitepapers, Guides, and Case
Studies.
• Why: Offering valuable information in downloadable form turns visitors not ready
to buy into leads as they access the no-obligation resources on offer.
Social Media Management:
• What: Scheduled publishing of content linking back to your resources, blog, and
website, along with daily monitoring, engagement, and community building
tactics.
• Why: Social media is a primary traffic source for the website and staying front of
mind.
•
9. Social Advertising Management:
• What: Effective management over a series of social ads and promoted content.
• Why: Even a small monthly budget for social advertising can boost campaign
results tremendously as each platform allows for demographic targeting.
10. My passion is helping growth companies
prosper utilising a global brand
marketing perspective, rooted in Silicon
Valley executive-level experience.
www.ianchristieconsulting.com