Here is a presentation for small business owners who are looking for cheap marketing strategies to gain exposure for their business and brands 2018

1. Marketing Tips for
Small Businesses
The marketing essentials for business…

2. Hello!
• My Name is Damali L’Elie. I have 15 years
of experience working in Sales, Public
Relations and Marketing fields.
• Today I will be discussing some
important elements and tips of
marketing for your small business.

3. What is Marketing?
• Marketing can be defined as a process of
determining the needs and wants of consumers
and being able to deliver the products that
satisfy those needs and wants

4. What is the process?
Marketing’s key processes are:
• Opportunity identification,
• New product development,
• Customer attraction,
• Customer retention and loyalty building, and
• Order/ service fulfillment.

5. What are your business goals?
 Acquisition of new clients/ increase customer
base
 Continuing engagement/ retention
 Building brand Awareness
 Differentiation
• Who is your client? Where are they located?
What is your budget?

6. Example Budget
• Search Marketing- Awareness,
Acquisitions
• Social Media-Awareness,
Retention, Engagement,
Acquisition
• Promotions- Awareness,
Engagement, Acquisitions
• Banner Ads- Awareness,
Acquisition
• Gorilla – Awareness, Acquisition
• Blog- Awareness, Engagement
Total Costs =$10,000
$1,000
$2,000
$2,000$2,000
$3,000
Search
Marketing
Social Media
Promotions
Banner Ads
Gorilla
Marketing

7. SWOT Analysis
• Strength
• Weakness
• Opportunity
• Threats

8. Example SWOT
Strengths Weakness
Opportunity Threats
• Mobility
• Face to Face Contact
• Growth of the industry
• Healthy Food Concept
• Low Concentration in
Market
• Spoilage and product waste
• Limited work space
• Dependence on reputation
• Partnerships with other
food vendors
• Expanding routes outside
of Charlotte
• College campuses market
• Competitors with similar
products
• Low barriers to entry
• Health department
inspectors

9. Basics of SEO
Your links, paid search, and social media acts as the icing, but
your content, information architecture, content management
system, and infrastructure act as the sugar and makes the cake.

10. Search Engines
What Search Engines Are Looking For
Search engines want to do their jobs as best as possible by
referring users to websites and content that is the most
relevant to what the user is looking for.
So how is relevancy determined?
Content: the text on the page, and the titles and descriptions
that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to
or do other authoritative sites use your website as a reference
or cite the information that's available?
User Experience: How does the site look? Is it easy to navigate
around? Does it look safe? Does it have a high bounce rate?

11. Your Website
• Key Items to include
• Make sure information is found easily
• Program/ service offerings
• Commonly asked questions/ answers
• Staff background
• Directions
• Testimonials
• Be sure to claim your website on
directories and update regularly
• Yelp
• Google Places for Business
• FourSquare
• Yellowpages

12. Marketing Communications Rationale
 Advertising will speak to your power and success as well as
giving you control over the message
 Events and Promotions will help you to stay relevant and
engaging.
 Word of Mouth will the most influential marketing.
 Personal Selling will allow you to connect through personal
interaction and encourages a direct response.
 Public Relations will give you credibility and tell the story
behind the brand.
 Memberships help foster & maintain important relationships
w. elected officials and other business.- Brooklyn Chamber of
Commerce & SBA

13. Content Marketing
“Content marketing is a marketing technique of
creating and distributing relevant and valuable content
to attract, acquire, and engage a clearly defined and
understood target audience – with the objective of
driving profitable customer action.”

14. Blogging/Newsletters
• Use Tumblr, WordPress, Blogger, Medium or
Google+
• Podcasts
• Informational/ Demonstrative Videos
• Pictures of Events
• Links to relevant articles
• Discuss current events
• Newsletters- Email
• Tips/trends
• Interviews
• Healthy Recipes

15. Create a Media Calendar
Month
Jan Febr March April May June July Aug Sept Oct Nov Dec
Strategy
Banner ads
Events
Social
Media
Blog
Search
Marketing
Contest
Loyalty
Program
Promotion
Gorilla
Marketing

16. AnalyticsTools
Keyword Research Tools
Ad Preview Tool - Tool that allows you to preview unbiased organic rankings and paid search ads per any given
keyword and geography.
Google’s Keyword Tool - Allows you to locate keywords based on your actual search enquiries and volume.
Website Analytics Tools
Google Analytics - Measure your website visits and conversions, advertising ROI as well as track your Flash, video,
and social networking sites and applications.
Website Audit Tools
Ad Planner – A media planning/research tool that uses inputs about users’ target audience and key demographic to
provide information about the websites they likely visit
Social Media Optimization Tools
Follower Wonk – A twitter intelligence tool that can be used to track and analyze followers, as well as search and find
key influencers via twitter bios.
Hoot Suite - Manages social media and messaging on a dashboard that integrates your brand’s social networks and
apps.
Pay-Per-Click Platforms
Google Adwords - A paid Google advertising network that allows you to create ads, chose keywords and phrases to
help drive people to your website.
WordPress SEO Plugins
FB Plugins – An essential plugin for those with a Facebook page; allows you install the Like option on your website or
blog.
1-Click Retweet/Share/Like – A one-stop-shop for quickly promoting or self-publishing content to over 20+ social
media networks; updates your fans in real-time and allows them to share, like and retweet.
Google XML Sitemaps - This plugin will generate a special XML sitemap which will help search engines like Google,
Bing, Yahoo and Ask.com to better index your blog.
 Info found on : http://www.searchdecoder.com/seo-toolbox/#ixzz2PRBwXWRY

17. Thank You for
Listening
Please feel free to contact me at
contact@damalilelie.com or visit my website
www.damalilelie.com