This document summarizes the luxury goods industry and the history and turnaround of Gucci. It notes that industry rivalry is based on quality and image rather than price. Potential entrants are mainly new designers starting their own brands. Buyers include the super-rich and middle-market customers selectively trading up. The document then outlines Gucci's decline in the 1990s but turnaround in 1994 under new leadership, revising its image and focusing on quality, design, and control of distribution channels. By 2000, Gucci had become the third largest luxury group after acquiring other brands.
Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world Gucci offers luxury and excellence, I hope this Slideshare informs you and teaches you how the powerhouse known as Gucci came to be.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world Gucci offers luxury and excellence, I hope this Slideshare informs you and teaches you how the powerhouse known as Gucci came to be.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
This presentation analyses the luxury industry through the Prada group case. Also, point out some new trends in this industry especially the importance of China new rich purchasing power in luxury industry.
How to Develop Your Brand - Melissa Forziat Events and MarketingMelissa Forziat
How to Develop Your Brand: Small business marketing expert Melissa Forziat shares how to create a brand that attracts your target audience so you can convert more leads and get more sales. This is the first of a four-webinar marketing series co-hosted by the Michigan SBDC Lead Center.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
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https://beloved-brands.com/marketing-plans/
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https://beloved-brands.com/brand-strategy-roadmap/
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https://beloved-brands.com/creative-brief-line-by-line/
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https://beloved-brands.com/product/marketing-plan-template/
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https://beloved-brands.com/brand-plans
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https://beloved-brands.com/marketing-funnels/
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
This study by Mohamed Mazhoud will cover main aspects of Louis Vuitton (LV)’s strategic processes as an organisation and will underline the organization type, purpose, mission, vision, and objectives that sustain its organisational structure.
How did Gucci become the Luxury Symbol of the Fashion Industry? | The Enterpr...TEWMAGAZINE
In 1921, Guccio Gucci founded this Italian luxury fashion brand. Today, it is one of the most renowned and influential fashion brands. In this section, you will travel into the journey of Gucci and learn what made the brand successful.
Management of Fashion and Luxury Companieskgvsanthosh
What is Fashion?, What is Luxury?, Luxury Segments in Retail, Fashion market segmentation, Business models, Business model framework, communication of brands, Global Retail Trends, Retail Distribution channel and its types.
Reference link:- https://www.coursera.org/learn/mafash#syllabus
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
MARKETING STP ANALYSIS AND COMPARISION OF DIFFERENT ON STP BASIS OF DIFFERENT...RIYA JAIN
The Presentations shows you the segmentation, targeting and positioning (STP) analysis of different companies. Also the comparison of companies on the basis on STP analysis.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
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Applications of 3D and AR in Digital Commerce,
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. ♤ Potential Entrants
mainly new designers who start their
own brand on their own
less significant
☢Industry Rivalry
High but not on price
+ quality and image perception
+ability to attract talent
♢ Substitutes
no real substitutes for the luxury
goods, as it is not a necessary
need.
♡Buyers
- The super-rich
- The middle-market
customers, who
selectively trade-up
to higher levels of
quality, taste and
aspiration
♧Suppliers
The bargaining power
of the suppliers
depends on the
segment
7. ✈ 1990:
-the poorest time in the
company's history, came close to
bankruptcy
-Maurizio Gucci was chairman
-the Gucci name had lost much of
its mystique
- many Gucci products had
flooded department stores and
boutiques
8. 1994
- Gucci's image revision
- Domenico de Sole became
COO. Tom Ford was creative
director.
-Tom Ford received two
prestigious awards for
designing Gucci's ready-to-wear
fashions and footwear.
-Sales growth has been
strongest in the United
States and Asia, where
consumers followed
American trends.
-The company soon
recovered profitability and
turned a $17million profit.
9. ☺2000
- No. 3 global luxury goods group
- Acquired YSL & Sergio Rossi
- group operating income rose
92 percent, to $133 million, on a
101 percent increase in revenue,
to $615 million
- LVMH lost a battle for control
of Gucci, after Gucci thwarted
overtures by the LVMH owner
Bernard Arnault and sold a
controlling stake to the big
French retail group controlled by
the French investor Francois
Pinault, a rival of Mr. Arnault
10. Gucci unique competitive
advantage
“the most dangerous thing in business is not making
decisions. I learned from Maurizio Gucci- he couldn’t
decide anything” - Domenico de Sole
$ Management
- Flat structure
- Impeccable execution of the strategy
- Typical US incentives for employees
$ Manufacturing
- Regain the confidence and assessing their
quality
- Incentive: offer to pay upfront future wages
- Productivity
- Former employees
- Technology
11. $ Marketing
- Product mix
+ brand should be consistent
+ convey the right image
+ focus on quality
+ commercial considerations
+ new look
+ pipeline of new product
- Pricing
reprice every single item (mainly
downwards)
-Promotion
+ two Milan ready-to-wear show in 1995
+ public personalities: Madonna, Tina
Tuner, Nicole Kidman
+ massive global advertising campaign
- Distribution
+ control the distribution channel
+ Gucci closed or bought back all
franchises and licensees
+ promoted directly operated
stores (DOS)
+ redesigned simultaneously
13. This marked the turning point for
Gucci
- from a single brand company
towards a luxury goods
conglomerate
- both on the multi product axis
(leather, fashion, cosmetics,
fragrances, watches and jewelery)
and the multi brand axis (Gucci,
Sergio Rossi, Bottega Veneta, YSL,
Boucheron, Bedat, etc.)
