COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
This week I worked with the Italian luxury fashion house Valentino, now owned by the Qatari royal family. In this presentation you will find a brief history of the brand, my interpretation of its DNA and the Luxury Codes Prism applied to it step by step.
Please check the Google Presentation to enjoy the full audiovisual experience:
https://docs.google.com/a/ied.edu/presentation/d/1IBIOkiAfAq4ipSJ2OOTF7k-y8Y5yKXRFEF9Ka1Ur_Gc/edit?usp=sharing
Feel free to comment!
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
A thesis written by @josephinelipp and @alexandrecorda about Social Media and the Luxury industry, and their complex relationship.
You can also read our blog on http://luxurysocialmedia.wordpress.com/
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Mobile First Strategy - A Game-Changing Opportunity for Your EnterpriseWSO2
In this webinar, Shanmugarajah Sinnathamby, director - mobile architecture at WSO2, will discuss the following
What is mobile first strategy
Steps to create the mobile first strategy in your enterprise
Benefits of the mobile first strategy
Different approaches to create mobile applications
A thesis written by @josephinelipp and @alexandrecorda about Social Media and the Luxury industry, and their complex relationship.
You can also read our blog on http://luxurysocialmedia.wordpress.com/
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Dolce&Gabbana specializes in expensive luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes.
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Today, as part of our mini-bio series, we are going to tell you about Giorgio Armani – iconic fashion designer from Italy – and his success story. His company was founded in the mid-1970s and by the 1980s his popularity in the US driven by men’s suits was booming. The empire he created kept growing and now spans a multitude of boutiques and stores in over 35 countries, restaurants and even hotels.
Today, as part of our mini-bio series, we are going to tell you about Giorgio Armani – iconic fashion designer from Italy – and his success story. His company was founded in the mid-1970s and by the 1980s his popularity in the US driven by men’s suits was booming. The empire he created kept growing and now spans a multitude of boutiques and stores in over 35 countries, restaurants and even hotels.
PESTEL and Five Forces Analysis of Giorgio ArmaniLisa Fernando
Giorgio Armani is a well known fashion designer who owns and operates his self-named brand of clothing and is touted as Italy's most successful fashion designer.
Born on July 11, 1934 in Piacenza, Italy, Giorgio Armani originally planned on studying medicine and attended Milan University in order to become a doctor. Instead of pursuing the medical arts, however, Armani found his passion in photography. In 1957, at the age of 23, Armani was called on for military service with the Italian armed forces.
When he returned from service, Giorgio Armani took a job as a window dresser in a store named La Rinascente in Milan. Armani later credited his experience with the department store with helping him focus on his clean lines and elegant styles that would later serve as the trademark to his fashion lines.
After travelling back and forth to England, Armani took a job as a designer with the fashion house Nino Cerruti. He stayed there from 1961 to 1970 designing clothes for the Hitman line before leaving to work as a freelance designer.
His observations of English fashion served him well and his appreciation for clean lines helped him start his own label in 1974. He started his label with his friend and partner Sergio Galeotti and, in 1975, started a womenswear line with his sister, Rosanna Armani. Ten years later, after a successful decade of fashion, Galeotti died of AIDS.
Established in Egypt in 1989, CONCRETE's factory facilities were built in the industrial zone in 6th of October. It started off as a small company with a big dream but through steady growth and unwavering ambition, CONCRETE is now a market leader. The dream started with Amr El Hakim, founder and one of the pillars of CONCRETE. After graduating from the American University in Cairo, he pursued his passion for fashion by establishing the company and giving free reign to his designs. Later on it was acquired by ARAFA HOLDING.
From a family business to a shareholding company, CONCRETE is now part of one of the most prominent textile and clothing groups in the Middle East, ARAFA HOLDING. The size of the operations of this holding company, allows CONCRETE to be vertically integrated. In addition, the manufacturing capabilities of the group guarantee sustained dependability. This allows us to compete on an international level which is motivation to seek even higher standards.
Our shops comprise over forty stores located in the most prestigious areas of Egypt, through which we cater to the needs and tastes of the child, the teenager, and the man. We also understand that as part of the Egyptian community, we have a responsibility towards society. Donating contributions is part of our mission to help develop and advance our community.
"In the last twenty years, we have fashioned the CONCRETE persona: energetic, self-confident, carefree, and elegant. Our clothes are worn with confidence and trust. For not only are we interested in fashion, but our attitude relies on style. There is a great deal of heritage behind CONCRETE fashion, and we are proud to be a leading Egyptian fashion retailer.
Fashion is seen seasonally through the choices in colors, themes, fits, and fabrics. However, style is what makes CONCRETE stand out as a unique brand, in a world where the clothes we wear reflect who we are. That is why our customers are more sophisticated, & value the importance of quality versus money.
We are constantly looking for ways to enhance the brand. We did so recently by hiring Dino Brunori, an Italian engineer & brand consultant, renovating our shops' concept, standardizing the brand identity and enhancing the visual display of the garments in our stores. All this is part of our continued efforts to provide our customers with the best Egypt has to offer.
CONCRETE is a solid name, with solid roots, that can be trusted and relied on. Our future vision for the brand includes cementing the CONCRETE name on the global market.
Consumer Behaviour towards Armani Jeans Accessories
Giorgio Armani
1.
2.
3.
4.
5. The journey begins ………….. Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry. End of year sales for 2005 were $1.69 billion
10. Brand Strategy Giorgio Armani with its iconic popularity amongst the elite of the society and the fashion literate segment of the market has ventured into different product lines, different segments, and ever different markets by extending the brand. Today the Armani brand architecture encompasses one corporate brand and many sub-brands, each catering to different sets of target customers and at different price levels.
11.
12.
13.
14.
15. What Does Armani Say Do not mask yourself following trends which do not belong you Be yourself in a fine manner Find your own style