The document provides an overview of the luxury fashion brand Gucci. It discusses how Gucci was founded in 1921 in Italy as a luggage company and grew to become a premier luxury brand known for its extravagant designs. The document outlines Gucci's logo, history, product range including bags, accessories, and clothing for men and women, achievements and awards, promotion strategies, partnerships, and current context as a top luxury brand with over 500 stores worldwide and strong sales growth in recent years.

1. MADE BY- JAHANVI SINGHAL
A51280317007
BID (6RD SEMESTER)

2. INTRODUCTION
 Gucci is an Italian fashion label founded in 1921 by Guccio Gucci,
making it one of the oldest Italian fashion brands in operation
today.
 Like many historic fashion houses, the brand started out as a
luggage manufacturer, producing luxury travel goods for Italy’s
wealthy upper-classes, as well as equestrian equipment.
 Gucci experienced incredible success as a label of choice
amongst wealthy travellers, Hollywood stars and other well-
heeled shoppers, renowned for its extravagant, opulent
designs.
 Gucci has developed over the years as a symbol of abundance
representing not only the luxury fashion house, but also as a
form of slang, it has lent itself over as a consistent source of
inspiration for many rappers and hip-hop artists – leading to
the development of this slang.

3. GUCCI LOGO
The Gucci logo isn’t immediately recognized as being two letters put together, which is part of what
makes it a good design. It’s a design that as an aesthetic appeal that goes beyond the significance of
the two capital Gs.Nevertheless, these two Gs remain an important tribute to the man who started it
all. Undoubtedly, this was what Aldo Gucci had in mind when designing the logo to include his father’s
initials.The Gucci logo is often displayed in gold, a nod to the luxury and extravagance of the Gucci
brand. The logo also has the Gucci name spelled clearly out above the double-G emblem, ensuring the
reorganization of the logo and showcasing the importance of the brand’s name.
“Quality is remembered long after the price is forgotten”

4. HISTORY OF GUCCI
While working as a hotel employee in Paris and London, the man
that would later go on to found Gucci, Guccio Gucci, became
impressed by the high-quality luggage that he brought up for guests.
In 1920, Gucci returned to his birthplace of Florence and opened a
small shop selling fine leather goods. In his shop, Gucci employed
skilled artesian craftsmen who hand-crafted the products he sold
with utmost attention to detail. The store was a success, and with
the help of his three sons, Gucci soon expanded the brand by
opening up additional stores in Milan and Rome.
By the 1950s, Gucci had established itself as a premier luxury brand.
Movie stars posed in Gucci apparel, the rich and famous all sought
out Gucci products, and the brand really began to set itself apart as
the primary name in luxury fashion.
Today, Gucci has a revenue of $4.3 billion and is the best-selling
Italian brand in the world. At one point, Gucci products were the
most frequently copied products in all the world, inspiring more
imitators than even oft-copied brands such as Rolex.

5. RANGE OF PRODUCTS
BAGS AND LUGGAGE ACCESSORIES WOMEN’S FASHION
MEN’S FASHION FRAGRANCE KID’S FASION

6. ACHEIVEMENTS
In October 1995, Gucci went public and had its first initial public offering on the
AMEX and NYSE for $22 per share. November 1997 also proved to be a successful
year as Gucci acquired a watch license, Severin-Montres, and renamed it Gucci
Timepieces.
In 1998, Guinness World Records cited the Gucci "Genius Jeans" as the most
expensive pair of jeans in existence. These jeans were distressed, ripped and covered
with African beads and were offered for sale for US$3,134 in Milan.
Some of the awards won by Gucci are:
• Vogue Best New Designer (1995)
• Designer of the Year (1996)
• CPDA International Designer of the Year (1996)
• Elle Style Award icon (2000)
• British GQ International Man of the year (2000)
• Times best fashion designer (2001)
• GQ Designer of the YeaR (2001)
And other such Awards.

7. PROMOTION STYLE
Gucci makes itself visible through advertisements, banners, look books, social and print media as a part of its
marketing mix. Their marketing campaigns features on various social media platforms like Facebook,
Pinterest, YouTube, Instagram, Tumblr. They have hired various bloggers to promote their content on social
media. Gucci also has an app in eight different languages and it is called Gucci style app. It acts as a magazine
consisting of fashion, geo location tips, interactive videos etc.
 Gucci’s fashion shows are well accepted and recognized by the fashion experts and by the targeted audience.
Gucci has an excellent customer relationship services which acts as a huge means of word of mouth
promotions.
 Gucci offers its client a repair service and also allows them to pre order items that are still under production.
Gucci has a long list of affluent celebrities and international clients associated with it since its establishment.
The legendary clients include Audrey Hepburn, Grace Kelly and Jackie Kennedy. Under its promotional
activities, the company also launched handbags called “Jackie O” which turned out to be a hit.
JACKIE KENNEDY WITH JACKIE BAG

8. TEAM AND ALLIANCES
• Gucci has had a partnership with UNICEF since 2005. Gucci stores worldwide
donate a percentage of the sales for special collections made specifically for
UNICEF to go toward the United Nations Children's Fund. The annual Gucci
Campaign to Benefit UNICEF supports education, healthcare, protection and
clean water programs for orphans and children affected by HIV/AIDS in sub-
Saharan Africa.
• Launched in February 2013, the "Chime for Change" campaign works to further
the global campaign for girls' and women's empowerment. Gucci has funded
over 210 projects in 81 countries through this initiative.
• Aldo Gucci expanded into new markets including an agreement with American
Motors Corporation (AMC). The automaker merged the worlds of couture and
automobiles with the Gucci version of the AMC Hornet.

9. CURRENT CONTEXT
The global personal luxury goods market, of which Gucci is a major player, has grown in value substantially
in recent years, rising from 147 billion Euros in 2009 to an estimated 260 billion Euros in 2018.
As of 2018, Gucci was the third most valuable luxury brand worldwide, behind Louis Vuitton and Hermès.
In that year, the brand had a value of about 22.4 billion U.S. dollars. It is the largest brand owned by its
parent company, the Kering Group.
 Although it is a European brand, there are currently 222 Gucci stores operating in emerging countries
worldwide, compared to only 116 in Western Europe. Gucci also has the most retail stores of any luxury
brand, with 520 worldwide.
The Gucci brand has been rejuvenated with a new look from designer Alessandro Michele. Gucci sales
soared 42% in 2017 and 33% in 2018 with a rebound in demand from Chinese consumers. Leather goods
remain the biggest segment, representing 57% of revenue. Japan and Asia-Pacific represented 44% the
brand's sales last year. Marco Bizzarri took the reins as president and CEO in January 2015.
ON FORBES LISTS (Dropped off in 2019)
• #254 Best Employers for Diversity 2020
• #30 World's Most Valuable Brands 2019
• #60 Best Employers for New Grads 2018

10. THANK YOU