Gucci was founded in 1921 by Guccio Gucci in Florence, initially focused on leather goods and inspired by nobility. The brand evolved through the decades, achieving significant milestones like the introduction of iconic products, global expansion, and a resurgence in the 1990s under creative director Tom Ford. Today, Gucci is the second-largest luxury brand worldwide, known for its creativity and has extensive international retail presence.

1. Juliana Palmieri

2. How Gucci became“Gucci”
● In 1921, Guccio Gucci opened a leather
goods company in Florence.
● Inspired by London, and the refined
aesthetic of nobility
● In 1947 the bamboo bag became the first of
Gucci's many iconic products.
● In the Fifties, Gucci found it’s trademark
green-red-green stripe.

3. History Continued
● As Gucci grew, so did its reputation for
innovation and became a go to brand for
people like Jackie Kennedy.
● Gucci continued it’s expansion abroad
with stores opening in London, Paris and
Beverly Hills.
● In the mid 60s, Gucci adopts the
legendary interlocking double 'G' logo.

4. From a private to public limited company..
● In the 90’s became the Gucci
rebirth with reinterpretations of the
company’s bestsellers including
the bamboo bag and loafers.
● However, it wasn’t until 1994
when Tom Ford was hired, that
the label really returned to its
former success.

5. Gucci Turns Into Fully Public Company
● With Ford as creative director, he infused
the brand with a sexy, provocative side
which Gucci is now known for.
● The stiletto, and silk cutout jersey dresses
with metallic hardware details became
instant icons of Ford's uniquely glamorous
vision.

6. After Tom Ford Left Gucci
● With Frida Giannini as sole creative
director in 2006, the company was
named the most desirable luxury
brand in the world
● At the beginning of 2010 Gucci
launched its first children’s collection.

7. Gucci Has Partnered With UNICEF Since 2005
Gucci donates a percentage
of sales to the fund,
This particular ad featuring
Rihanna spotlighted a new
collection for the cause.

8. Facts about Gucci:
● The Gucci Group today is more than
a single fashion house. It is rather a
convocation of designers including
Alexander McQueen and Stella
McCartney.
● In 2015 Alessandro Michele became
Creative Director in January 2015
● For Fall ’16 he collaborated with
GucciGhost, a graffiti artist who
splashed his signature playful

9. ● Today Gucci, sends out
the message that luxury
today is about creative
freedom of expression
Gucci’s Golden Age?

10. Gucci Today:
● Today it is the second-largest luxury
brand in the world (Louis Vuitton
holds the top spot)
● In 2010 it had $3.61 billion in sales.
● Gucci has 345 stores internationally
● It is a classic, genuine staple in the
fashion world.