- Gucci is an iconic Italian luxury fashion brand founded in Florence in 1921 that is known for its high-quality leather goods and accessories. - Under the leadership of creative director Tom Ford in the 1990s, Gucci revitalized its brand and saw explosive growth, generating $4.2 billion in sales by 2008. - Today, Gucci operates over 450 stores globally, targeting wealthy customers with designs that blend heritage craftsmanship with contemporary styles. Gucci continues to strengthen its brand through prestigious awards, celebrity partnerships, and global expansion.

2. • Gucci is an Italian company founded in Florence & is considered to be the
most recognized fashion brand all over the world.
• Gucci is known for its high quality leather products & hand making shoes.
• Gucci accelerated internationalization in 1989 and targeted young youth.
• Gucci, right now is operating more than 450 stored globally.

3. Guccio Gucci
 Guccio was born in Florence ( 26
march 1881- 2 January 1953).
 He was an Italian business man &
fashion designer.
 He is the founder of the house of Gucci
and son of an ordinary merchant.

4. • The dream of “Gucci” first started in 1921, after he had gained
experience on the luxury luggage famous people carried in
Savoy Hotel in London.
• After the World War II, due to material shortage, Gucci created
handbags made with cotton canvas instead of leather which was
quite famous back then.
• After Gucci launched its first stores in Italy, Gucci expanded to
Manhattan in 1953, which was considered the first Italian
luxury store in U.S.A.
• The last 20 years of the company were tough and things started
to go from bad to worse. But in 1993, Tom Ford was hired and he
was the one to put Gucci back to the top.
After Tom Ford was hired, Gucci generated 4.2 billion by 2008
and it was known as the biggest selling Italian brand in the
world.
• Later on, Gucci launched a children’s line in June 2010 and there
were 40 stores in the world that had the children’s line including
the UAE.

5. AWARDS WON BY GUCCI

6. • Vogue Best New Designer (1995)
• Designer of the Year (1996)
• CFDA International Designer of the Year (1996)
• Elle Style Awards Style Icon Award (2000)
• British GQ International Man of the Year Award
(2000)
• Timeᾼs Best Fashion Designer (2001)
• GQ Designer of the Year (2001)
• First Annual Fashion Design Achievement Award
At the Cooper Hewitt Design Museumᾼs National
Design Awards (2003)
• The brand also occupied 46th position in the
business week magazine, which featured top 100
brands in 2007

7. WORLD RECORD

8. GENIUS JEANS
Guinness Book Of World record cites the
Gucci “ GENIUS JEANS” as the most
expensive jeans of the world. A pair of
normal Gucci jeans that has been
distresses, ripped & covered with
African beads. When it was presented in
Milan back in October 1998, it got an
astonishing price of $3,134.

9. PRODUCTS

10. FOR WOMEN

11. FOR MEN

12. FOR CHLDERN

13. GUCCI FOOTWARE

14. ACCESSORIES

15. GUCCI’S CAR

16. In 1972 Gucci got associated with
American motors association, & now
It has launched its own car featuring
Jenifer Lopez as its spokes person.
This year sees the celebrations of 150
years of Italian unification and on the
occasion of the 90th anniversary of
the establishment of the Gucci brand.
Fiat and the Florence-based label
present the "500 by Gucci", an
important partnership between two
brands that have always expressed
Italian genius and creativity across
the world..

17. REVENUE ANALYSIS

18. • Gucci’s Handbag and Leather goods accounted for $1.2 billion in sales in 2012.
• Percentage of Sales Growth from:
• Japan 11%
• Europe 14%
• North America 24.9%
• Asia (excluding Japan) 28.5%
• In 2010 it generated 2266 million euro revenue.

19. Brand Positioning
The Gucci Targets Customers:
 Middle age
 High income
 High status
 Businessman

20. COMPETITORS
Gucci’s competitors are:
 Armani
 Versace
 Dolce & Gabbana
 Prada
 Doir
 Burberry
 Chanel

21. Workers in the company
Patrizio Di Marco : President & Chief Executive(CEO)
DOMENICO DE SOLE President And Chief Executive
Officer Of The Gucci Group And Chairman Of The Group’s
Management Board.
Ray: CREATIVE Director(menswear)
Farida Giannini: Creative Director(women Wear & Children)

22. Mission Statement & Goals
Mission Statement:
"The Price Is Forgotten Long After The Quality Remains".

23. BUSINESS CHANNELS

24. Vice President
Bob Barker
VP of Corporate Marketing &
Digital Engagement

25. HOW GUCCI ADVERTISE
OR COMMUNICATE

26. • Luxury brands will always have a strong following
because of the lifestyle affinity the brand promises.
• Many brands move into social media to protect
their brands but for Gucci, they realize social
media is another channel to connect with their
customers
• Gucci's high ranking offline is magnified online
because of the social webs ability to allow people to
gather around what they love, whether they can
afford it or not.

27. MARKETING DONE
THROUGH SOCIAL
MEDIA

28. • Gucci has an excellent start into their foray into
social media marketing. Their Facebook page has
attracted 3.7 million friends, their Twitter handle
has over 34,000 followers and their YouTube
channel has nearly 300,000 views.
• This isn't necessarily a measure of success, but it
does point to the affinity consumers have with
their brand and the potential that the web offers
them to engage with these consumers.

29. TWO WAY
COMMUNICATION

30. • If you look beyond the number of friends and
followers, however, you can see that Gucci is
primarily providing content rather than engaging in
two-way communication.
• The advantage of having conversations directly with
consumers is that Gucci can then extend their online
engagement to supporting their customers, seek
product innovation
• at the same time as utilizing peers to peer product
advocacy. It would also help them grow their
following and introduce the brand to new customers.

31. FAN COMMUNITIES

32. • Another advantage with social media is the
opportunity to engage with brand advocates.
• As an established brand, Gucci probably has many
fan-based communities that would welcome the
brand joining them and supporting their
celebration of Gucci products and the lifestyle it
represents. This, indeed, is the opportunity that
social marketing offers.
• In being ranked as number 6, Gucci is well on its
way to growing its online presence but it certainly
has many opportunities to expend its present
efforts

33. SWOT ANALYSIS

34. STRENGHT
 Strong Brand Name.
 Strong Presence in International Market.
 Directly operated stores
 More control over Distribution Channel.

35. WEAKNESSES
 Unstable Management.
 Has to invest huge money in order to protect and maintain its
brand image.
 Diversified product range, hence has a risk of brand dilution

36. OPPORTUNITIES
 Emerging luxury markets in emerging economies like
India and China.
 Creating competitive advantage in different business
segments.
 To target the youth segment with stylish designs.

37. THREATS
 Threat of competition from medium brands that have
potential to move towards premium brands in the future ex.
Zara and GAP
 Product substitution is easily available.

38. BRAND AMBASSADORS

39. LENNY KRAVITZ
• Well, apparently the singer
signed an agreement with
Frida Giannini, the artistic
director of Gucci, to wear
Gucci models during his tour
“Love Revolution”. He wore 20
models by Gucci during his
concerts started on May 29 in
Spain.

40. BLAKE LIVELY
• GUCCI Of London has hired
the American actress and
model, Blake Lively as its new
face. She has been chosen due to
her impeccable style and
attitude, says Gucci creative
director Frida Giannini.

41. CHARLOTTE CASIRAGHI
• The 24-year-old beauty —
granddaughter of Princess Grace
and daughter of Princess
Caroline — replaces Evan Rachel
Wood as the luxury brand’s
ambassador. Charlotte, who
wears custom Gucci attire to
compete, from UNITED
KINGDOM

42. TANISHA MOHAN
• Tanisha Mohan aka Tashu
has been expected to be
appointed as the Brand
Ambassador of Gucci in
India.

43. LI BING-BING
• Gucci(China)
hired li bing-bing
from CHINA as
the spoke person
for them.

44. OUTLETS

45. ANNAPOLIS
Queenstown Premium
Outlets -
Queenstown, MD

46. ATLANTA
Phipps Plaza - Atlanta, GA

47. LasVegas
The Forum Shops at
Caesars - Las Vegas, NV

48. The Galleria - Houston, TX

49. Los Angeles

50. New York City
Woodbury
Common
Premium Outlets
- Central
Valley, NY

51. Philadelphia
King of Prussia Mall -
King of Prussia, PA

52. San Marcos
Premium Outlets -
San Marcos, TX
San
Antonio

53. San
Diego
Fashion Valley -
San Diego, CA

54. Sunrise
Saw grass Mills - Sunrise, FL

55. Yonkers
The Westchester - White
Plains, NY

56. San Francisco
Vacaville Premium
Outlets -
Vacaville, CA

57. Any
Questions???