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Louis vuitton ppt

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A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

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Louis vuitton ppt

  1. 1. PRESENTATION<br />By :<br />Anu<br />Deepti<br />Isha<br />Madhu<br />
  2. 2.
  3. 3. HISTORY<br /> - In 1854 : Louis Vuitton opened first store in Paris <br />- In 1892 : Vuitton died and the company started selling handbags.<br /> - Headquarters : Paris , France .<br />
  4. 4. KEY PEOPLE<br />Louis Vuitton : Founder<br />Bernard Arnault : President<br />Marc Jacobs : Art Director<br />
  5. 5. TARGET MARKET<br />Both Men and Women<br />Age : Ranging from young adults to Seniors 22-65 yrs old.<br />Income : Around $5,500 or above per month<br />
  6. 6. LVMH GROUP<br />Louis Vuitton<br />Givenchy<br />Guerlain<br />Dior<br />Moet & Chandon<br />Veuve<br />Clicquot<br />Dom Peignon<br />
  7. 7. PRODUCTS<br />Main products : Leather bags and wallets <br />Handbags , luggage and cosmetic bags <br />Time pieces <br />Shoes<br />Jewelry<br />Sunglasses<br />Belts ,scarves & Accessories<br />
  8. 8. PRICE<br />Never on Sale !!<br />Premium prices<br />Price range : <br /> - Handbags : $ 550 - $ 3700<br /> - Wallets : $ 200 - $ 700 <br />
  9. 9. PROMOTION<br /><ul><li>Advertisements</li></ul> - message : convey luxurious image<br /> - means of media : high-end fashion magazines. Eg. – Vogue, Elle<br /> -Billboards<br />
  10. 10. PLACES<br />Department Stores<br /> - Macy’s New York<br /> - Bloomingdales<br /> - Saks Fifth Avenue<br />Exclusive Distribution<br /> - Limited number of stores and retailers <br />
  11. 11. ENDORSEMENTS<br />Jennifer Lopez<br />Kate Moss<br />Uma Thurman<br />Scarlett Johansson<br />
  12. 12.
  13. 13.
  14. 14. REVENUE EARNED<br />€ 1.98 billion ( 2009 )<br />
  15. 15. COMPETETORS<br />Gucci<br />Prada<br />H&M<br />
  16. 16.
  17. 17. GUCCI<br />History : Founded in 1921 by GuccioGucci in Florence,Italy<br />Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )<br />After WW2 : Internationally recognized as a luxury brand <br />
  18. 18. BRANDS UNDER GUCCI GROUP<br />Gucci<br />BottegaVeneta<br />Yves Saint Laurent<br />Bedat &Co.<br />Boucheron<br />YSL beaute<br />Balenciaga<br />Stella McCartney<br />Alexander McQueen<br />Sergio Rossi<br />
  19. 19. Products & Key people<br />Clothing<br />Watches<br />Jewellery<br />Shoes<br />Leather goods<br />Key people :<br />Patrizio Di Marco ( President & CEO )<br />
  20. 20.
  21. 21. Revenue earned<br />€ 2.2 billion ( 2009 )<br />
  22. 22.
  23. 23. PRADA<br />Founded in 1913 by Mario Prada<br />Headquarters at Milan ,Italy<br />More than 250 boutiques worldwide<br />
  24. 24. PRODUCTS<br />Perfumes<br />Bags<br />Cosmetics<br />Sunglasses<br />Accessories<br />Shoes<br />Apparels<br />
  25. 25. KEY PEOPLE<br />Miuccia Prada ( Head Designer )<br />PatriZioBertelli ( CEO )<br />
  26. 26. REVENUE EARNED<br />€ 1.7 billion (2009 )<br />
  27. 27.
  28. 28.
  29. 29. H&MHennes & Mauritz AB<br />Founded in 1947 in Sweden by ErlingPersson<br />Headquarters at Stockholm , Sweden<br />
  30. 30. PRODUCTS<br />Cosmetics<br />Clothing<br />
  31. 31. KEY PEOPLE<br />Stefan Persson ( Chairman )<br />Karl Johan Persson ( President &CEO )<br /> 2000 Stores in 37 different countries <br />
  32. 32. REVENUE EARNED<br />SEK 118.697 million ( 2009 )<br />
  33. 33.
  34. 34. GLOBAL MARKET POSITION<br />LVMH : 16th<br />GUCCI : 45th<br />PRADA : 87th<br /> H & M : 22nd<br />

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