The document summarizes information about the luxury brand Gucci, including its goals, organizational structure, internal and external analyses, and recommendations. Gucci's goals are to create shareholder value and brand value by managing its brand portfolio, acquiring new brands, and directly operating stores. Internally it uses acquisitions, partnerships, and a horizontal structure. Externally it faces challenges like economic declines, geopolitical issues, taxes, and currency fluctuations. The organizational structure is led by a CEO overseeing acquisitions and operations, while a creative director heads design. Recommendations include repositioning in Asia, delegating responsibilities, and focusing on current brands.

2. Jordi Campas Velasco, Carlos Dacasa Rüdinger, Carlos Herrero Tapia, Inés Monguillot Lasso de la Vega, Alejandro Navarro Zoppas, Miguel Roure López,Carlos Torrejón Martín, Raúl Vara Regidor, Jacobo Winzer Guerra PDD A ( Grupo IV ). IESE 2008-2009

3. Welcome to the world of Gucci

4. Bienvenidos al Mundo de Gucci Historia Grupo – Estructura Organizativa– Análisis Externo– Análisis Interno– Estrategia Grupo– Recommendations -

6. Gucci’s goals and values Create Value for the shareholders. Create value in the brand by continuously managing the brand and acquiring and developing new brands. Acquire and reposition struggling brands. Directly operated store.

7. Internal Analysis Acquisitions Partnerships Management Horizontal Corporate Structure

8. External Analysis Declining Economy September 11 th Threat of War with Iraq Demographic Trends Luxury Taxes Fluctuating Exchange Rates Asian Market

9. Organizational Structure Domenico De Sole CEO Acquisitions Operational Functions Tom Ford Head Designer Creative Director

10. Control Systems Change Fit Strategy Implementation

11. Recommendations Reposition its brand in Asia Emerging Market Delegate responsibility from Tom Ford Focus on current brands.