Gucci final presentation
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Gucci is an Italian luxury fashion brand known for high quality leather goods and handmade shoes. It operates 525 stores worldwide and accelerated its international expansion in 1989 by targeting young consumers and the Asia-Pacific region. Gucci's parent company is PPR Kering, which also owns other luxury and lifestyle brands. Gucci uses a normal distribution network with jobbers and distributors to get products from its designer factories to retail stores and customers.
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Gucci final presentation
- 1. PRESENTED BY: SUBHAJIT BERA 2nd YEAR 15058 SALES AND DISTRIBUTION MANAGEMENT
- 3. GUCCI • Gucci is an Italian company founded in Florence and considered to be the most recognizable fashion brand all over the world. • Gucci is known for the high quality leather products and hand making shoes. • Gucci accelerated the internationalization in 1989 and targeted at young generation and Asia Pacific region. • At present Gucci is operating 525 stores worldwide.
- 4. SLOGAN Quality is remembered long after price is forgotten GUCCI COMPETITORS
- 6. ORGANIZATIONAL STRUCTURE PPR Kering Gucci Group (Luxury Division) Sport & Lifestyle Division (e.g. Puma, Volcom) Retail Division (e.g. Fnac)
- 7. Normal Distribution Path With Gucci Wholesale Online Membership Customer Retail Sote Wholesaler Distributor Jobber #2 (Italy) Jobber #1 (Italy) Designer Factory (i.e. Gucci) Customer Jobber #1 (Italy) Designer Factory (i.e. Gucci) DISTRIBUTION NETWORK
- 8. SALES FORCE MOTIVATION Recruitment • Company website • Employee referral • Fashion institutes Selection • Telephonic interview • Background check • In-basket assessment • Face to face interview Training • (Peer) coaching • Job rotation program • On the job training • Soft skill training program • Mobile learning • E-learning module Remuneration • Car/ travel allowance • Company car • Clothing discount • 401k plan • Health insurance • Mobile telephone & laptop Gucci was awarded the Top Employers Italia 2016 certification.
- 9. RECOMMENDATION • Gucci needs new ideas, talents to combat brand fatigue. • Conceptual runway designs. • Back to basics. • Hire IT consultants to find suitable supplier for CRM system.