Introduction to Inbound CFL Session 1 - How to Growth Hack Inbound Marketing Session 2 - How to Generate Leads Without Landing Pages

2. Welcome to Inbound CFL
• Official HubSpot user group
• Who is Inbound CFL for?
Marketers, business owners, students,
HubSpot users / agencies
• First Inbound CFL event downtown

3. What is inbound marketing?

4. Introducing HubSpot CRM
Sales is about growing and managing your
customer relationships.

6. Session One:
How To Growth Hack
Inbound Marketing
Presenter: Caleb Edwards,
GreenHouse Agency

7. Viral Growth

8. Most companies only track…
• Website Traffic
• Leads
• Customers
Those 3 metrics only tell part of the story.
The magic happens in between!
Takeaway: Map out customer lifecycle
Source: http://www.slideshare.net/mattangriffel/growth-hacking

9. 5 Elements Of Growth Hacking

10. 5 Elements Of Growth Hacking
• Acquisition – Getting people to your site
• Activation – Getting people to sign-up for
anything that could lead to a repeat visit
• Retention – Getting users to become active
• Revenue – Monetizing active users
• Referral – Getting active users to refer others

11. The Growth Hackers Job
The growth hackers job is to figure out how
to move people from one stage to the next.

12. How To Growth Hack Using Inbound
• Acquisition – Getting people to your site
• Blogging – Cabo vs. Cancun post

13. How To Growth Hack Using Inbound
• Activation – focus on micro-conversions
• Social Media Contests
• Pin-to-Win for Pinterest
• LinkedIn, Google Adwords advertising
• Facebook Referral Campaigns (Heyo)
• Download an E-Book, White Paper, Video,
Guide, Webinar, Calculator, Recipe Book

14. How To Growth Hack Using Inbound
• Retention– focus on engagement
• Middle of the funnel in the buying process
• Establish your brand as the expert
• Create landing pages for micro audiences
• Use personalized email workflows
• Retarget in the Newsfeed (Go Chime)
• Re-engage inactive contacts

15. How To Growth Hack Using Inbound
• Revenue– focus on trials & sales conversions
• Measure and improve your Call-To-Actions
• Test & optimize your landing pages
• Use tools like Optimizely to A/B test
• Use ClickTale to record user sessions
• Evolve the design of your site based on
data
• Use HubSpot Smart Content to personalize
based on customer lifecycle stage

16. How To Growth Hack Using Inbound
• Referrals– turn customers into brand
ambassadors and give them an incentive
• Most overlooked part of the sales funnel
• Referrals are the key to viral growth
• Use irresistible incentives
• Get creative with your referral program
• Use HubSpot email workflows to enroll
• Use Ambassador to manage your referral
program. Integrates with HubSpot.

17. Session Two:
How to Generate Leads
Without Landing Pages
Presenter: Kristen Wiley,
GreenHouse Agency

18. What is a Landing Page

19. What is a Landing Page

20. What is a Landing Page
• Clear goal
• Form
• Call-to-action
• Simple

21. Why are landing pages important?
• Companies with 30 or more landing pages
generate 7x more leads than those with
fewer than 10
• 68% of B2B businesses use landing pages
to garner a new sales lead for future
conversion.
• Businesses got a 55% increase in leads
when increasing their number of landing
pages from just 10 to 15.

22. • dsf
Landing Page Alternative

23. Lead Generation

24. Connect with us:
@inboundcfl
Inboundcfl.com
Facebook.com/inboundcfl
Linkedin: Hubspot User Group of Central Florida