2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Helen Coldicott Social Media Trainer, Coach and Public Speaker explains how to use LinkedIn Effectively for your Business. How to Stand out, Build a strong network and Attract Great Clients with LinkedIn, from Coldicott Freelance Training
LinkedIn Basics and Best Practices July 2018Bruce Bennett
I presented this to the St. Joseph Employment Ministry on Wednesday July 26, 2018. The topics includes an overview of LinkedIn and its general usage, building your own network of connections, identifying LinkedIn Groups to join, and searching individuals, companies and jobs. Learn about the creating a job search agent and the options for job applications using LinkedIn. Additionally, I covered the best practices or activities for getting the most out of LinkedIn.
Leadership Development: The Move to More Rigorous, Structured, and Scientific...Qualtrics
Explore Deloitte’s most recent research and the discuss trends in leadership development. You’ll leave this webinar with strategies and tips for accelerating executive development.
Linkedin Tips for Individuals and BusinessesMonica Samuel
Optimize your Linkedin profile to come up in the right searches. Build your individual brand and generate leads. Make your company page attractive to candidates. Build thought leadership and influencer status.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Helen Coldicott Social Media Trainer, Coach and Public Speaker explains how to use LinkedIn Effectively for your Business. How to Stand out, Build a strong network and Attract Great Clients with LinkedIn, from Coldicott Freelance Training
LinkedIn Basics and Best Practices July 2018Bruce Bennett
I presented this to the St. Joseph Employment Ministry on Wednesday July 26, 2018. The topics includes an overview of LinkedIn and its general usage, building your own network of connections, identifying LinkedIn Groups to join, and searching individuals, companies and jobs. Learn about the creating a job search agent and the options for job applications using LinkedIn. Additionally, I covered the best practices or activities for getting the most out of LinkedIn.
Leadership Development: The Move to More Rigorous, Structured, and Scientific...Qualtrics
Explore Deloitte’s most recent research and the discuss trends in leadership development. You’ll leave this webinar with strategies and tips for accelerating executive development.
Linkedin Tips for Individuals and BusinessesMonica Samuel
Optimize your Linkedin profile to come up in the right searches. Build your individual brand and generate leads. Make your company page attractive to candidates. Build thought leadership and influencer status.
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
How to use LinkedIn, update your linkedIn profile. What are the various accounts. Advantages of having an updated profile. Social networking with LinkedIn. Profile texts and more.
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...Social Jack
Interesting FACT About Your Competition:
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Because unlike Facebook…LinkedIn is where they are not just talking…they are talking business! So don’t you want them talking about you?
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HOST: Dean Delisle, President and CEO of Forward Progress, Inc.
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How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.
Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
This presentation was given on 21 April 2015 to Beyond Networking in St. Louis. The crux is the taking a Linkedin Profile from the sterotyped style to become a BULLISH push-pull environment..
Holistic Education and Regenerative Community Development
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Vision: Spectrum Academy leads learning and living communities in assisting ‘at-risk’ to ‘at-hope’ youths and adults to heal their emotional, intellectual, physical, and spiritual wounds which create positive and profound changes in nature-based community development and thrivability.
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Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Originally presented at Danza de la Tierra, a workshop for about 50 entrepreneurs in Valparaiso, Chile. It helped to focus their efforts for positive change in their community and country.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. Our goals for you:
• Build an “All Star” Personal Profile
• Be able to Install Video message
• Build a Company Profile
• Learn to Use ‘New’ Features
• Garner Recommendations and Referrals
• Connect with Decision Makers
• Develop Relationships
• Use LinkedIn™ Groups
• Grow Your Business
3. Who are you?
What is your company name?
Your reason for being here today?
Are you transferring
enthusiasm to clients?
4.
5.
6. If within 3 degrees
Click on More…
Then Connect
If not –
Click Connect
Search:
7.
8. • What do I plan to achieve with LI?
• How complete is my profile?
• Who do I need to know on LI?
• What do I need to say?
• How do I need to say it?
• How much time will it take?
9. #1 Professional Header With Targeted Keywords
#2 Concise Summary With Media Links
#3 Don't Be Shy With Experience
#4 Practical Examples & Recommendations
#5 Engage, Engage, Engage
10. »Best Practice & Viewing
˃ Show Personality with Pizazz
˃ Rock It – Headline and Summary
˃ Details & Demonstration
˃ Group Impressions & Interactions
˃ Connections & Recommendations
˃ Shared and Sharing Updates
˃ Slideshare
˃ Video Presentation
13. •Include three or four keywords that represent what you do.
•Include three or four keywords others use when needing your services.
•Identify what decision-makers care about when they hire someone like you.
•Be specific.
•Use a human voice.
14. Different than you
might think.
Notice the information
made available for
those who are in your
1st level.
Keep in mind you
WANT to be available.
Better is More
Vs. More is Better.
Authentic & True
Personable
15. Google Search:
Top LinkedIn Profiles in Phoenix
Top 25 Career Coach profiles in Phoenix,
Arizona Area | LinkedIn
https://www.linkedin.com/titlecareer-
coach/phoenix,-arizona-area
Here are the top 25 Career Coach profiles in
Phoenix, Arizona Area on LinkedIn. Get all the
articles, experts, jobs, and insights you need.
Preparing for this presentation a
search for top Linkedin profiles in
Phoenix revealed…
Results from know how and what to do…
16. Hire a Profile Specialist if necessary
Headline – mini value proposition (120 ch)
Current professional photo – best image
Background/Cover photo or image
Contact info: email, phone, twitter, website(s)
Creative summary with keywords (2,000 ch)
Customize your public profile URL –
linkedin.com/in/yourname
17. Emphasize your professional skills
Promote your projects
Add your publication(s)
Share your honors and awards
Publicize your interests
Showcase volunteer experience
Join Groups – Choice & Recommended
18. • Open your LinkedIn Profile
• Determine the best keyword phrase for your business
• Click on the pencil icon
• Find the Headline section
• Type in your keyword phrase or tagline for your business
Scroll down to your
• Current Position – add it
• Education – college/school
• Country – Zip
• Location
• Industry
• Summary
19. Profile is in 1st Person
Client Profile
Gets top results in
search for
‘peer advisory board’
20. Simple Instructions
• Go to YouTube
• Find your video
• Select to share
• Copy the link
• Click ‘Link’ Button
• Paste link and click ‘Add’
23. Travis Bradbury
• Bad Mistakes That Make Good Employees Leave (263,000 shares)
• Signs You’re Successful—Even If It Doesn’t Feel Like It (59,000 shares)
• Habits of Highly Emotionally Intelligent People (54,700 shares)
• Critical Things Smart People Never Say (49,600 shares)
• Critical Things Ridiculously Successful People Do Every Day (48,500 shares)
Bernard Marr
• 10 Important Career Lessons Most People Learn Too Late In Life (205,000 shares)
• 9 Things That Destroy Successful Teams (36,000 shares)
• 25 Qualities the World’s Worst Managers Have in Common (30,500 shares)
• 8 Things Employees Desperately Wish Managers Would Do More (19,000 shares)
• One Important Thing Missing From Most KPI Dashboards (18,700 shares)
Betty Liu
• This CEO’s Trick to Managing Hundreds of Emails a Day Is Absolutely Brilliant (26,200 shares)
• Warren Buffett Just Summed Up the Essence of Leadership In 2 Sentences (24,200 shares)
• 7 Extremely Common Mistakes That Can Damage Your Reputation (12,700 shares)
• The Hard Truth About Success From a Fired CEO (11,200 shares)
• Develop This One Habit in 2016 and You’ll Be the Most Popular Person in the Room (10,900 shares)
Subject Lines on Top Shared Posts
24. Tips
• Write about success
• Share advice and make it personal
• Focus on work
• Talk trends and the future
• Stick with what works
LinkedIn ‘Home’ Page
Articles post in Newsfeed and are
available by search to anyone
25. Daily Activities
• Make some kind of post – image, meme, reference article
• Make sure to reply to comments.
• If you aren’t connected and would like to be, click on their
name, go to their profile page and send a connection
request that references the post.
• Investigate Influencers and follow those in your industry.
• Consider Companies – follow potential resources.
26.
27. Key Points:
Dynamic Keywords in Company Description
Description - NOT Sales Copy
Define Customer and/or Target Market
Demonstrate Excellence in Products/Services
Develop Desire to Connect
https://www.linkedin.com/company/setup/new/
38. To run a search on LinkedIn:
Enter your keyword in the search bar at the top of your page.
Once you've entered your keyword in the search bar, select from the dropdown
whether you'd like to search for jobs, people, groups or other categories that appear
based on your keyword.
Note: If you've searched for a company, the Company Page will appear in the dropdown if there is a page created.
Click Search.
On the search results page you will see the following tabs at the top of your page:
˃ Top
˃ People
˃ Jobs
˃ Groups
˃ Schools
Select any of the tabs to view search results in that category.
40. Be personable and polite.
Be yourself – words are branding, too.
Recognize your connection’s expertise.
Invite them to share your network.
41. Reach out to introduce yourself, especially if there is a potential for profit.
Profit doesn’t mean dollars – further connections that develop business.
Growth Example
7,834 in Nov. 17
9,046 in May 18
42. Start with Keyword Search
Use Location, Connection level
and/or Current company
Or, if you choose…
Select from drop down features by
clicking on ‘All Filters’
43. » Reach out to Connect with Decision Makers or Gatekeepers
» DO NOT EVER USE THE DEFAULT LINKEDIN™ MESSAGE
» Ask the decision-maker questions about their pain points.
» Respond with empathy and understanding.
» Ask if open to a short survey - respect attention and time.
» Prepare a survey of general pain points (general problems)
» Prepare responses based on answers and…
» Ask for a phone conversation or face-to-face to discuss results.
44. Perform periodic checks on the keywords you think
you would be found for and adjust if necessary.
49. »Endorse
»Mention (begin with @ symbol)
»InMail (Paid)
»Recommendations
Scroll down profile page
To Endorsements
Click on blue +
50.
51. » Study your contact list for the markets you wish to explore.
» Craft a re-introduction to your personal 1st line contacts
» Compile a list of potential decision-makers and/or gatekeepers.
» Determine the best candidates and closeness (3 degrees).
» Ask for introductions if necessary. (use existing contacts)
» Do NOT ask any closing questions.
» Ask if open to further communication…
» FOLLOW UP!
» Research the companies and their leadership.
» Ask for introductions to decision-makers.
» Craft an appropriate introduction via a personal note.
52. LinkedIn presents groups based on your profile
Scroll through them to see which are most applicable
Join those you feel might have something of value
53. » Social Media Marketing
» Association for Talent Development (ATD)
» Learning, Education and Training Professionals
» Transformational Leadership
» Business Growth For Coaches
» Arizona Small Business Owners
» The Global Business Development Network
» SCORE Mentors Group
» Global Leaders of the 21st Century
» Elearning edge - For Global Learning
Strategies
» Personal Branding Network
» Networking Phoenix - LI group
» International Association of Facilitators
» Better Business Bureau of Central,
Northern and Western Arizona
» Arizona State University School of Politics
and Global Studies
» Personal development Training
» LI Arizona; Phoenix, Tucson & Beyond
» ATD Valley of the Sun - Phoenix
» PHXEast Valley Professionals
» Arizona Professional Networkers
» Conscious Capitalism Arizona
» asba- AZ Small Business Association
» Alliance of Visionary Entrepreneurs (AVE)
» University of Phoenix Alumni Association
Arizona Business Networking Group
» Friends of Certified B Corporations Group
55. LinkedIn Sales Navigator
LinkedIn Elevate, a tool that
enables your employees to share
approved content with their network.
LinkedIn Ads
LinkedIn Lead Accelerator,
identifies prospect across the web
and delivers your message to them.
56. Advice for Your Future
» Prepare a video version of your 30-Second Commercial and
include in your LinkedIn™ Company Profile.
» Add connections to your network daily.
» Play fair and share – It only takes a few seconds
» Build out your lead list – Start with downloaded contacts
» Follow your current clients and prospects
» Post an update (regular updates with good content)
» Join groups (be a good groupie)
» Use LinkedIn™ to celebrate the accomplishments of others
» Write a recommendation
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Some SEO Results
Peer Advisory Board - 6,540,000 results – 1st page
Peer Advisory Group - 2,990,000 results – 1st page
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