3. Mission & Vision
Mission: To provide low-cost access to
computer and computer-related
technology while building collaborative
alliances to deliver e-curriculum.
Best Practice Management Philosophy
Collaborative Alliances & Partnerships
Shared Ownership and Responsibility
4. CTC Products
Web-based delivery services for:
Bundled Curriculum
Stand-alone Curriculum Modules
Professional Services
Training and Development
Professional Career Enhancement
6. CTC E-Commerce
E-Curriculum Packages
Distance Learning Programs
Professional Development
Certification Programs
On-site Adult Education
GED acquisition
Life-long learners
Community Building Features
Social Service Portals
7. Advertising
Web advertising
Push (email, messages to phones, pagers)
Pull (buttons)
Associated ad displays (banners on other sites)
Search results
No pop ups
Traditional Advertising
Trade publications
Telephone
Fliers mailed
Displays/brochures in educational stores
16. How it Works
E t h e r n e t
S E R V E R T O E X T E R N A L
E B U S IN E S S
W O R K S T A T IO N
T O
C U S T O M E R S
P R O C U R E M E N T
W O R K S T A T IO N D IS T R IB U T IO N
W O R K S T A T IO N
D a t a R o u t e r
IN V E N T O R Y
T E C H N IC IA N D IS T R IB U T IO N
T E C H N IC IA N
H O M E S C H O O L S
C O R P O R A T IO N S
P U B L IC /P R IV A T E
S C H O O L S
V O C A T IO N A L /
P R IS O N S
O N - H A N D
U S P S
U P S
O U T
S O U R C E
F E D E X
17. Web order is placed
eBusiness workstation is notified
Procurement workstation
determines requirement
w/eBusiness workstation
Inventory technician verifies
inventory availability
Either ships on-hand inventory or
orders from vendor (JIT)
Notifies distribution workstation
PROCUREMENT
WORKSTATION
18. Web order is shipped
Distribution workstation
accesses data base for
shipping info
Package is labeled and
prepared for shipment to
customer
Tracking is activated ensuring
delivery
DISTRIBUTION
WORKSTATION
19. CTC-On-line purchase
eBusiness receives
order
Download package
from our database
Procurement verifies
info and processes
order on-line
E t h e r n e t
S E R V E R T O E X T E R N A L
E B U S IN E S S
W O R K S T A T I O N
T O
C U S T O M E R S
P R O C U R E M E N T
W O R K S T A T IO N D IS T R IB U T IO N
W O R K S T A T IO N
D a t a R o u t e r
IN V E N T O R Y
T E C H N IC IA N D IS T R IB U T IO N
T E C H N IC IA N
H O M E S C H O O L S
C O R P O R A T IO N S
P U B L IC /P R IV A T E
S C H O O L S
V O C A T IO N A L /
P R IS O N S
O N - H A N D
U S P S
U P S
O U T
S O U R C E
F E D E X
23. Recap and Ruminate
Trends in CTC Development
E-Curriculum Opportunities
Be The Dream – Mission
Advertising & Marketing
Procurement & Distribution
Start-Up and Operations
Editor's Notes
“Be the Dream” is an aggressive group of entrepreneurs that bring years of IT experience to the table. As the group began its dream of a Community Technology Center and e-curriculum portal, a sound and functional e-business plan took shape. What is our dream?
Community Technology Centers are where people get free or low-cost access to computers and computer-related technology, such as the Internet, together with learning opportunities that encourage exploration and discovery. CTCs also provide low-income areas with job-development opportunities, access to social service information, community outreach programs, and the ability to create collaborative alliances with public and private organizations. We want to take them to a new level.
Current management philosophy calls for empowering organized skills sets toward completion of goals and objectives.
Collaborative alliances share responsibility and capitalize on effective use of time, materials, and resources in meeting collective goals.
Partnerships create shared ownership of vision and distribute responsibility of task completion in the achievement of the mission.
Socially responsible action in creating low-cost solutions for educational content and delivery to the end user
Strategic use of performance measurement improves key areas of management concern, such as resource allocation, organizational learning, internal processes, and external accountability
Sharing resources empowers synergistic capacity building of each participant and strengthens overall performance
Bundled curriculum – which means everything from text to quizes and tests for thematic, or integrated, programs of study
Stand-alone modules are designed for specific topic and subject areas
Professional Services are helpful assistance and consulting for growing the community technology center
Training and Development serves small business needs for professional development
Professional Career Enhancement is for the life-long learner/professional that is always looking for more… eduholics if you will.
E-Curriculum packages are downloadable integrated units or stand-alone curriculum for schools and businesses. These packages contain everything needed for meeting State Standards in Education
Distance Learning Programs provide elements for on-line learning and for downloadable computer-specific programs for professional development and/or Certification programs
On-site Adult Education within the CTC allows adults, and young adults, to finish their GED or acquire college credits toward pursuing a degree.
As a result of gathering people from the community together, the community at large is served and strengthened through education and social activity.
Frequently, it is much easier to find resources for social services through a single source, such as our CTC, and the help that can be provided by trained staff.
Now, Kevin will go over our Advertising features.
Push: Getting unknowing people to know your product. Methods such as email or banners
Pull: Attractive advertising to get people to visit your site. Normally after they already know your product
Associated ad: Having other sites show our advertisements, such as large book distributors, teaching web sites, etc
Search Results: having the major search engines pull up our info when searches on teaching or curriculum is brought up
No pop ups: users don’t like this, software being developed to prevent this, waste of money to invest in
Individuals: looking to buy single packages, low volume, customer service needs will be high
Businesses: bulk discounts, want to buy many packages, can retrain your whole fleet of employees if needed, wide array of resources for them
Schools: want to buy whole curriculum or just one grade, teachers focus more on teaching and less on developing activities or lesson plans
Internal: they will man the site, provided customer service and on site help, keep systems running
Beyond start up: will be key in expansion to web hosting, additional site storage for other companies
CS: free for 1 year after new purchase or upgrade purchase, fee after the 1 year mark, search engines, Frequently asked Q&A's page, 1800 # or direct e-mail for questions, order tracking
Primary vs Secondary (Why we chose Secondary)
GOAL: Determine who our Target market is and what the best ways to market to them are.
Government agencies -
University Libraries, Online, University of Louisville
Education - Dropout rates, home schooling,. Literacy, distance education
WWW.k-12IMC.ORG
WWW. Edhelpernet.com
E-Mail -Only to people who sign up.
Banners - Educational website
WWW.EDUCATION.COM
Search engines - Google.com, Dogpile.com
Interactive Presentations – engages potential customers/learners
Magazines -
Teacher,
Teaching K-12
Early Childhood Today
Business Magazines
Web Surveys -
Used after customers purchased a product
Phone surveys for called in orders.
Balanced score card - used for established customers/service contracts
Traffic Analysis S/W
How many people visited the website
most popular webpage
exit page
Push: Getting unknowing people to know your product. Methods such as email or banners
Pull: Attractive advertising to get people to visit your site. Normally after they already know your product
Associated ad: Having other sites show our advertisments, such as large book distributors, teaching web sites, etc
Search Results: having the major search engines pull up our info when searchs on teaching or curriculum is brought up
No pop ups: users don’t like this, software being developed to prevent this, waste of money to invest in
Individuals: looking to buy single packages, low volume, customer service needs will be high
Businesses: bulk discounts, want to buy many packages, can retrain your whole fleet of employees if needed, wide array of resources for them
Schools: want to buy whole curriculum or just one grade, teachers focus more on teaching and less on developing activities or lesson plans
Staff: Site/ops manager, admin assist, web content manager, systems admin, network eng, network operators, web developers, sales/market mang, account executive
Hardware: 1 fiber optic cable (2 expansions), 6 T1 lines, 5 SHARK cabinets (44 capacity), patch panels for 960 computers and/or telephone lines, 5 Servers (parallel and redundant)
Software: database software (house orders, let people know what we have), payment software, accounting software, web software
Facilities: Building needed 40’x80’, hold up to 960 computers, expandable for all needs
Money: $450k (Content delivery and building), $750k yearly salaries
Internal: they will man the site, provided customer service and on site help, keep systems running
Beyond start up: will be key in expansion to web hosting, additional site storage for other companies
CS: free for 1 year after new purchase or upgrade purchase, fee after the 1 year mark, search engines, Frequently asked Q&A's page, 1800 # or direct e-mail for questions, order tracking
Through researching comparable industry salaries and equipment costs, we were able to come up with a rough start up budget that includes:
Equipment costs of $450,000
Personnel costs of $465,000
Facility costs of $500,000
E-Curriculum Development/Storage/Delivery of $500,000
Which brings us to an estimated 1,915,000 as our start up costs.
Our funding resources include a CTC startup grant of $300 to 500K
Government grants from the Department of Education, Federal after school programs, social service delivery, and technology development
Corporations, although downsizing their contributions as of late, can still provide cash and in-kind donations and/or develop partnerships for future business
Foundations and Organizations, such as America Connects Consortium, have some specific target areas of technology and community development
Angel Donors can often help generate initial start-up capital for great business/community ideas
Fundraisers, from sales of products to dinners, to sponsored events, to community extravaganzas
CTC development has gone from 50 CTCs in 1983 to over 600 in 2002 and is still growing
E-Curriculum is a relative new market and is expected to exponentiate in the near future