Grounded theory is a qualitative research method that uses a systematic process of data collection and inductive analysis to develop a theory about a phenomenon. The key aspects of grounded theory are that data collection and analysis occur simultaneously to allow codes, concepts, and categories to emerge from the data rather than testing a predetermined hypothesis. Grounded theory was developed in the 1960s by sociologists Glaser and Strauss and focuses on uncovering social processes through exploring relationships and behaviors. It has since evolved, with differing approaches emerging between Glaser and Strauss.