The document discusses various research methods and tools for qualitative data analysis. It describes quantitative and qualitative research approaches as well as mixed methods. Key qualitative research types are identified such as grounded theory, ethnography, and phenomenological research. Saunders' Research Onion Model is explained as a framework with six layers including research philosophies, theory development approaches, methodological choices, research strategies, time horizons, and techniques/procedures. Thematic analysis, content analysis, sentiment analysis and discourse analysis are presented as tools for analyzing qualitative data through coding.
Thematic analysis in qualitative research Explained with ExampleSufi Nouman Riaz
https://youtu.be/QNP4KkNFzu4
Thematic analysis is a technique of data analysis while conducting a qualitative study. Thematic analysis is the most recognized, adapted, and used approach to analyze qualitative data.
This video is made as per the illustrations and procedures explained in the Braun and Clarke (2006) research article on Thematic Analysis.
Have you just conducted a qualitative study involving:
Interviews
Focus Groups
Observations
Document or artifact analysis
Journal notes or reflections?
How to use this type of data?
Just as there are numerous statistical tests to run for quantitative data, there are just as many options for qualitative data analysis.
THEMATIC APPROACH
Most common forms of analysis in qualitative research. It emphasizes Pinpointing, Examining, Recording
Patterns (or "themes") within data.
Themes are patterns across data sets that are important to the description of a phenomenon and are associated to a specific research question.
Themes become categories for analysis
6 Phases of Coding
(Thematic Analysis)
1-Familiarization with data
2-Generating initial codes
3-Searching for themes among codes
4-Reviewing themes
5-Defining and naming themes
6-Producing the final report
Research Design: Quantitative, Qualitative and Mixed Methods DesignThiyagu K
A Research Design is simply a structural framework of various research methods as well as techniques that are utilized by a researcher. This presentation slides explain the resign design of quantitative, qualitative, and mixed-method design.
Thematic analysis in qualitative research Explained with ExampleSufi Nouman Riaz
https://youtu.be/QNP4KkNFzu4
Thematic analysis is a technique of data analysis while conducting a qualitative study. Thematic analysis is the most recognized, adapted, and used approach to analyze qualitative data.
This video is made as per the illustrations and procedures explained in the Braun and Clarke (2006) research article on Thematic Analysis.
Have you just conducted a qualitative study involving:
Interviews
Focus Groups
Observations
Document or artifact analysis
Journal notes or reflections?
How to use this type of data?
Just as there are numerous statistical tests to run for quantitative data, there are just as many options for qualitative data analysis.
THEMATIC APPROACH
Most common forms of analysis in qualitative research. It emphasizes Pinpointing, Examining, Recording
Patterns (or "themes") within data.
Themes are patterns across data sets that are important to the description of a phenomenon and are associated to a specific research question.
Themes become categories for analysis
6 Phases of Coding
(Thematic Analysis)
1-Familiarization with data
2-Generating initial codes
3-Searching for themes among codes
4-Reviewing themes
5-Defining and naming themes
6-Producing the final report
Research Design: Quantitative, Qualitative and Mixed Methods DesignThiyagu K
A Research Design is simply a structural framework of various research methods as well as techniques that are utilized by a researcher. This presentation slides explain the resign design of quantitative, qualitative, and mixed-method design.
Quantitative Methods of Research-Intro to research
Once a researcher has written the research question, the next step is to determine the appropriate research methodology necessary to study the question. The three main types of research design methods are qualitative, quantitative and mixed methods.
Quantitative research involves the systematic collection and analysis of data.
Quantitative Methods of Research-Intro to research
Once a researcher has written the research question, the next step is to determine the appropriate research methodology necessary to study the question. The three main types of research design methods are qualitative, quantitative and mixed methods.
Quantitative research involves the systematic collection and analysis of data.
UNIT – I: INTRODUCTION TO BUSINESS RESEARCH: Meaning, Scope and Significance,
Characteristics of Good Research, Types of Research, Research Process, Scientific method-
Blocks, Identifying Research Problem, Concepts, Constructs, Variables, Proposition, and
Theoretical framework.
UNIT – II: RESEARCH FORMULATION AND DESIGNING: Defining and formulating the
research problem-Selecting the problem, Literature review-Importance of literature review
in defining a problem-Sources of collecting reviews, Development of working hypothesis.
Ethical issues in formulation of business research. Research design-Basic Principles, Need of
research design - Features of good design, Types of research design-Descriptive,
Exploratory, Experimental.
UNIT – III: DATA COLLECTION:Sources-Primary data merits and demerits -Sources of
primary data, Secondary data, Merits and demerits and its sources, Observation method
and merits and demerits, Tools for Data Collection, Constructing Questionnaire, Reliability
and Validity, Pilot Study, Scaling techniques-Rating and Ranking methods.
UNIT – IV: DATA ANALYSIS(CONCEPTUAL FRAME WORK):Parametric Test - t test, F
test and Z test - Non Parametric Test – How to select a test – Chi2 test, U Test, Kruskal
Wallis, Sign test- Correlation and Regression analyses. Multivariate Analysis – Factor
analysis, Cluster analysis, MDS, Discriminate Analysis.
UNIT – V: REPORTING AND THESIS WRITING: Structure and components of research
report, Types of report, Different steps in the preparation, Language of typical reports Illustrations and tables - Bibliography, referencing and footnotes - Oral presentation –
Planning – Preparation – Practice – Making presentation – Use of visual aids - Importance of
effective communication.
Dr Calzada delivered a lecture regarding Mixed Methods and Triangulation as a complex way in which research combines qualitative and quantitative sequential or concurrent approach.
Qualitative & Quantitative Research Methods.docxSobiaAlvi
Content List
Topic: Concept of Qualitative & Quantitative Research Design
1. Quantitative Research
2. Qualitative Research
Topic: Comparison of Qualitative & Quantitative Research
1. Qualitative Vs. Quantitative Research – A Comparison
References
Sources of Data Collection - Business Statistics & Research Methods for Assis...Sundar B N
Research meaning & definition
Reseach characteristics
Types of research
Research design meaning & type
Primary source of DC types
Primary source of DC advantage
Primary source of DC disad.
classification of data types
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Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
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Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Vighnesh Shashtri
Under the leadership of Abhay Bhutada, Poonawalla Fincorp has achieved record-low Non-Performing Assets (NPA) and witnessed unprecedented growth. Bhutada's strategic vision and effective management have significantly enhanced the company's financial health, showcasing a robust performance in the financial sector. This achievement underscores the company's resilience and ability to thrive in a competitive market, setting a new benchmark for operational excellence in the industry.
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4. Quantitative Research
Quantitative research is defined as a systematic investigation of
phenomena by gathering quantifiable data and performing
statistical, mathematical, or computational techniques.
4
6. It is conducted to establish a relationship
between two closely-knit entities
and how one impacts the other and
what are the changes that are
eventually observed.
Correlation Research
Types of Quantitative Research
6
8. Experimental Research
Types of Quantitative Research
Based on one or more theories. This theory has not been proven in
the past and is merely a supposition.
8
9. Qualitative Research
Qualitative research involves collecting and analyzing non-
numerical data (e.g., text, video, or audio) to understand
concepts, opinions, or experiences.
9
10. Types of Qualitative Research
Grounded Theory
Researchers collect rich data on a topic of interest and
develop theories inductively.
10
11. Ethnography
Researchers immerse themselves in groups or organizations
to understand their cultures.
Types of Qualitative Research
11
12. Action Research
Researchers and participants collaboratively link theory to
practice to drive social change.
Types of Qualitative Research
12
13. Phenomenological research
Researchers investigate a phenomenon or event by
describing and interpreting participants’ lived experiences.
Types of Qualitative Research
13
14. Narrative Research
Researchers examine how stories are told to understand how
participants perceive and make sense of their experiences.
Types of Qualitative Research
14
15. Research Paradigm
Believes and Assumptions at 3 levels
Ontological – Knowledge of truth
Epistemological – How do we know and what we know
Axiological- Level of values and ethics
15
17. To eliminate threats to validity, various strategies are
prescribed to ensure that values and biases are prevented from
influencing outcomes. Research findings are viewed as “true”
or valid, as long as prescribed procedures are rigorously
followed.
Quantitative Paradigm
17
19. Qualitative methodological foundations lie on the following
epistemological premise: an inquirer can only offer his or her
interpretation of the interpretations of others (based on their
values, interests, and purpose)
Qualitative Paradigm
19
21. Layer 1: Research Philosophies
Positivism –one reality, universal, objective
Critical Realism/Post-positivism -multi-layered (actual and real),
causal
Interpretivism/Social Constructivism –multiple realities, context
based, subjective
Post-modernism/Advocacy –emancipatory, extremely nominal
Pragmatism –practical solutions with available knowledge
Saunders’ Research Onion Model
21
22. Layer 2: Approach to Theory Development
Deduction – Begin with a theory and aim to build on it through
research
Induction – Generating theories from research
Abduction - It starts with an observation or set of observations and
then seeks to find the simplest and most likely conclusion from the
observations
Saunders’ Research Onion Model
22
23. Layer 3: Methodological choices
Mono Quantitative
Mono Qualitative
Multi-method Quantitative (more than one Quan)
Multi-method Qualitative (more than one Qual)
Mixed method (both used sequentially or concurrently)
Saunders’ Research Onion Model
23
24. Layer 4: Research strategies
Survey
Experiment
Archival Research
Case Study
Ethnography
Phenomenological Inquiry
Narrative Inquiry
Grounded Theory
Autoethnography
Action Research and many more
Saunders’ Research Onion Model
24
25. Layer 5: Time horizon
How many points in time you plan to collect your data at ?
Cross-Sectional
Longitudinal
Saunders’ Research Onion Model
25
26. Data Collection Methods
Primary and secondary data
Experiment
Survey Questionnaire
Interview
Observation
Field Notes
Experiment
Archived documents,
diaries, letters
Pictures/Films
Saunders’ Research Onion Model
Data Analysis Tools
Statistical Tools for Quantitative Data
Coding for Qualitative Data using
Thematic Analysis
Content Analysis
Sentiment Analysis
Discourse Analysis
Layer 6: Techniques and Procedures
26
27. Thematic Analysis
It is developed by Virginia Braun and Victoria Clarke.
It is a method of analyzing qualitative data. It is usually applied to a set of
texts, such as interview transcripts.
27
29. Content Analysis
It is a research tool used to determine the presence of certain words,
themes, or concepts within some given qualitative data (i.e. text).
Using content analysis, researchers can quantify and analyze the
presence, meanings and relationships of such certain words, themes,
or concepts.
29
30. Sentiment Analysis
It is a natural language processing technique used to determine
whether data is positive, negative or neutral.
It is often performed on textual data to help businesses monitor
brand and product sentiment in customer feedback, and understand
customer needs.
30
31. Discourse Analysis
It is sometimes defined as the analysis of language 'beyond the
sentence'.
The study of smaller bits of language, such as sounds (phonetics
and phonology), parts of words (morphology), meaning
(semantics), and the order of words in sentences (syntax).
31
32. Assignments
Sample Transcripts excerpts for Coding
What aspects of your home life has changed now when compared
to pre -lockdown time when you used to work at workplace?
32