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Grofers
- 1. By – SHRUTI JHAWAR 05/1 SERVICE RETAILING
- 3. More About Grofers Founder Saurabh Kumar and Albinder Dhindsa Starting Year December 27,2013 Area Served India Headquarters Gurgaon, Haryana Current Cities in Work 25 Cities Investors Softbank, Sequoia Capital & Tiger Global Number of Orders Per Day 60000 (Approximately) Website Grofers.com
- 5. MEET THE TEAM Meet the leadership
- 6. Rohit Sharma Senior Vice President – Supply Chain Vice President – Operations Yeshu Bansal Vice President – Consumer Experience Suneet Gupta Chief Technology Officer Jacob Singh
- 7. Vice President – Business Analytics Manas Gupta Chief Finance Officer Amit Sachdeva Vice President – Marketing Prashant Verma Senior Vice President – Business Visalakshi Kannan
- 8. Vivek Prasad Vice President – Grofers Brands Senior Vice President – Demand Kshitij Torka Senior Director – Business Planning Narendra Singh Senior Vice President – People Operations Ankush Arora
- 11. PRODUCT • Pulses • Atta & Other Flours • Rice & Other Grains • Edible Oils • Spices • Salt And Sugar Grocery & Staples • Laundry Detergents • Dishwashers • Cleaning Tools & Brushes • Cleaners • Repellents • Pooja Needs Household Needs • Bath & Body • Hair Care • Skin Care • Oral Care • Face Care • Feminine Hygiene Personal Care
- 12. PRODUCT • Baby Food • Diapers & Wipes • Baby Skin & Hair Care • Baby Accessories & More • Kids Furnishing • Toys & More Baby & Kids • Cold Drinks • Juices & Drinks • Tea & Coffee • Health & Energy Drinks • Water & Soda • Milk Drinks Beverages • Chocolates & Candies • Biscuits & Cookies • Namkeen & Snacks • Chips & Crisps • Sweets Biscuits, Snacks & Chocolates
- 13. PRODUCT • Noodles • Sauces & Ketchups • Jam, Honey & Spreads • Pasta & Soups • Readymade Meals & Mixes • Baking & Desert Items Noodles, Sauces & Instant Food • Milk & Milk Products • Bread & Eggs • Paneer & Curd • Butter & Cheese • Breakfast Cereal & Mixes Breakfast & Dairy • Cookware • Storage & Containers • Kitchen Tools & Accessories • Dining & Serving • Bags& Travel Accessories • Cleaning Equipment Home & Kitchen
- 14. PRODUCT • Bed Liners • Bath Liners • Furniture & Storage • Décor, Gardening & Festivities • Mats & Carpets • Table & Kitchen Liners Furnishing & Home Needs • Ready To Cook • Ready To Eat • Frozen Food • Canned Food Frozen Food • Dog Supplies • Cat Supplies Pet Care
- 15. PRODUCT • Vegetables Vegetables & Fruits • Grocery & Staples • Beverages • Household Needs • Breakfast & Milk • Namkeen & Snacks • Personal Care • Home & Kitchen Needs Grofers Exclusive
- 16. PRICE Price Smart bachat club member Delivery Charges Orders above Rs. 200 – Free (Applicable twice a month) Orders below Rs. 500 – Rs 29 Orders above Rs. 500 – Free Delivery Non member Delivery Charges Orders below Rs. 500 – Rs 29 Orders above Rs. 500 – Free Delivery
- 17. PAYMENT METHODS Cash on Delivery PayTmMobiKwik Airtel Money Net Banking Debit Card Credit Card Pay later Using Simpl Metal Card Google Pay UPI
- 18. PLACE • Grofers is headquartered in Gurgaon, India and has 20 office locations across 1 country. • Grofers, which started out as a hyper local grocery delivery player in December 2013 has moved to warehouse-model over the last 2-3 years, with a recent focus on private labels.
- 19. PROMOTION • Grofers has used TV commercial ad films to promote its brand. The TV ads are focused on two aspects of the company, 1. Central Brand and 2. Service Features of the brand
- 24. Iwalker Look walker Campaign
- 25. Iwalker Look walker Campaign
- 26. YouTube Profile
- 28. Facebook Profile
- 29. Twitter Profile
- 30. LinkedIn Profile
- 31. Website
- 32. Catchy Lines
- 33. COLLABORATIONS
- 34. COLLABORATIONS
- 35. PHYSICAL EVIDENCE Grofers has been mentioned repeatedly in the articles of leading newspapers and magazines such as Forbes and Business Insider which provides the evidence of its growth. Grofers has grown over 400% in terms of monthly user base and has expanded its presence in 18 cities across India. Its app has more than 12 million downloads on Google Play store and Apple iOS combined. Grofers has more than 8500 merchants listed with the company. The company has been very flexible in its strategy and responds quickly to the situation. It has recently started inventory model of inventory management for vegetables and fruits and has added B2B business to its wing which contribute 10% to
- 36. PEOPLE Grofers has about 3,014 employees as of August 2019. Employees have a key role in the operations of the company as its business model is based on collecting orders from the local stores and delivering to the customer’s doorstep. Grofers being a start-up do not have a well-placed HR team to consider the hiring or employ engagement issues, however as per employees review it is an exciting place to work where employees are encouraged to bring in new ideas and most of ideas get implemented in quick time.
- 37. PROCESS
- 38. LOCATION STRATEGY Grofers business model is based on door step delivery of grocery items which customers shop online on their mobile app from their nearby stores.
- 40. COMPETITO RS Spencer’s Aaramshop Flipkart Nearby Zopnow Farm 2 Kitchen Supermarkets Localbanya Pepper Tap Bigbasket
- 41. S T P Segmentation • Demographic variables • Psychographic variables • Behavioral variables Targeting • Middle India • Working Couples • Working Parents Positioning • Convenient • 24*7 Availability • Value for Money • Huge Discounts and Cash backs
- 42. Competition in the Industry Potential of New Entrants into an Industry Threat of Substitutes Power of Customers Power of Suppliers PORTER'S FIVE FORCES MODEL
- 43. CHALLENGES FACED Difficulty to penetrate in small towns Customer’s unwillingness to pay delivery charges Focusing on horizontal expansion instead of vertical Homemakers are not tech savvy! Discounts are being availed by retailers and not by customers Huge marketing costs Freshness of fruits and vegetables Customer Loyalty Matching the buying behavior of the customers
- 44. FUTURE PLANS • The company is planning to add categories like cosmetics, electronics and pharmacy to its product list. • The company is working hard on making the operations and technology better. • It is aiming to bring offline retailers online and help them grow. In the next 5 years, they are hoping to bring change in the lives of the customers and help them spend time doing what they love the most. • It plans to double sales and focuses on profit. • The private label stack of Grofers consists of 780 products that is expected to increase to 1,200 by the end of 2020. • The company also plans to make its private label products available at local grocery stores in the next few months.
- 45. RECOMMENDATIONS • To Target to more city. • To work more on the Packaging • More good sellers to cover. • More variety of products to cover.
- 46. CONCLUSION