Dimensions of Media and Information - Visual

1. Dimensions of Media and
Information - Visual

2. Different types of visual media
- memes
- photography
- infographics
- data visualization (charts and graphs)
- video
- screenshots
- comic strips/cartoons
- visual notetaking

3. Meme
•is a relatively new visual phenomenon in which
text is added to a well-known image.
•An internet meme is a concept or idea that
spreads "virally" from one person to another via
the internet.

7. Reading Infographics
•An infographic is a collection of imagery, charts, and
minimal text that gives an easy-to-understand overview
of a topic. These images use striking, engaging visuals
to communicate information quickly and clearly.
•Infographics are a valuable tool for visual
communication. The most visually unique, creative
infographics are often the most effective, because they
grab our attention and don’t let go. Let’s continue
learning more about visual information and media.

9. •Visual information and media are materials,
programs, applications and the like those
teachers and students use to formulate new
information to aid learning through the use,
analysis, evaluation, and production of visual
images. The primary purpose of visual
information is to gain attention, create meaning,
and facilitate retention.

10. Common Visual Media File Types
•JPEG vs PNG vs GIF – What’s the difference?

11. GIF
•The oldest of the three, GIF images have been
around since the late 1980s. The compression
format is lossless, which means that you can
save the file over and over and the quality won’t
degrade. These are strong advantages to the
standard, as a GIF file takes up significantly less
space than an uncompressed image while not
sacrificing quality.

12. •Best for: Logos, simple graphics, animations, and
video clips where image quality isn’t a high
priority.
•Avoid it for: Saving photos, printed documents
or graphics that need a large color palette.

16. JPEG
•The JPEG format is virtually synonymous with
digital photography. Virtually all modern
cameras offer it as a default setting.
•Best for: Photographs and graphics that involve
gradients or other broad color ranges.
•Avoid it for: Logos and line drawings.

17. PNG
•As the youngest of the image formats, the PNG
standard is a bit of a mixed bag. It’s not a format that
you’ll use all the time, but it does have its uses.
There are two variants of the format: PNG-8 offers
lossless compression on an indexed color palette,
while PNG-24 offers lossless compression with the
same support for thousands of colors that you would
find in a JPEG.

18. •Best for: Situations where you might otherwise use a
GIF but don’t need it to animate, or when you need
better transparency functionality than a GIF. High-
resolution or high-contrast images that will
ultimately make their way to print, or similar images
for web use that require transparency.
•Avoid it for: Anything that needs animation or where
file sizes need to be minimized. Photos that will be
hosted on the web.

19. Video

21. Visual Design Elements
•Visual design elements are the basic things that
can be seen in any visual media. Design
principles are ways of arranging the elements
better. Applying design principles is sometimes
known as composition.

22. The design elements are:
• a. Line – describes a shape or outline. It can create texture and can be
thick or thin. Lines may be actual, implied, vertical, horizontal,
diagonal, or contour lines.
Example: Vertical vs. Horizontal line

23. • b. Shape – usually a geometric area that stands out from the space
next to or around it, or because of differences in value, color, or
texture. Shape may also be organic.

24. • c. Value – the degree of light and dark in a design. It is the contrast
between black and white and all the tones in between. Value can be
used with color as well as black and white. Contrast is the extreme
changes between values.

25. • d. Texture – the way a surface feels or is perceived to feel. Texture can
be added to attract or repel interest to a visual element. Visual
texture is the illusion of the surfaces peaks and valleys, resulting in a
feeling of smoothness or roughness in objects.

26. • e. Color – determined by its hue (name of color), intensity (purity of
the hue), and value (lightness or darkness of hue). Color and color
combination can play a large role in the design. Color may be used for
emphasis or may elicit emotions from viewers. Color maybe warm,
cool, or neutral. It plays a major role in our visual perception, as it
influences our reactions about the world around us. It is therefore
important to create color palettes that evoke the appropriate audience
reactions. Color has three properties.

27. •f. Form – a figure having volume and thickness. An
illusion of a 3- dimensional object can be implied with
the use of light and shading. Form can be viewed from
many angles.

28. Visual design principles are:
• a. Consistency – Consistency of margins, typeface, typestyle, and
colors is necessary, especially in slide presentations or documents
that are more than one page. The picture on the right shows an
example of an infographic that has consistency.

29. • b. Center of interest – an area that first attracts attention in a
composition. This area is more important when compared to the
other objects or elements in a composition. This can be by contrast of
values, more colors, and placement in the format.

30. • c. Balance – a feeling of visual equality in shape, form, value, color,
etc. Balance can be symmetrical and evenly balanced, or
asymmetrical and unevenly balanced. Objects, values, colors,
textures, shapes, forms, etc. can be used in creating balance in a
composition.

31. • d. Harmony – brings together a composition with similar units. If for
example your composition was using wavy lines and organic shapes,
you would stay with those types of lines and not put in just one
geometric shape. (Notice how similar Harmony is to Unity - some
sources list both terms). The picture on the right shows that harmony
can be achieved through repetition and rhythm.

32. • e. Contrast – offers some change in value creating a visual discord in a
composition. Contrast shows the difference between shapes and can
be used as a background to bring objects out and forward in a design.
It can also be used to create an area of emphasis.

33. • f. Directional Movement – a visual flow through the composition. It
can be the suggestion of motion in a design as you move from object
to object by way of placement and position. Directional movement
can be created with a value pattern. It is with the placement of dark
and light areas that you can move your attention through the format.

34. • g. Rhythm – a movement in which some elements recur regularly. Like
a dance, it will have a flow of objects that will seem to be like the beat
of music.

35. • h. Perspective – created through the arrangement of objects in two-
dimensional space to look like they appear in real life. Perspective is a
learned meaning of the relationship between different objects seen in
space.

36. Graphic Novel Content
•A graphic novel is another example of a form of
a visual media that contains text which combines
words and images.

37. •Make your own graphic novel
content.
•Criteria: Sequencing – 5 pts. Story
Lines – 5 pts. Style and Tone – 5 pts.
Total: 15 pts.