This is a presentation I gave on 'Graphic Design Essentials' as a part of STC India, Pune ZIP conference on June 9, 2018. Please feel free to share it amongst your peers and friends.

1. By: Rahul KULKARNI

2. What is Graphic Design ?
“Effective use of the Language of Form”
– Paul Rand

3. “Effective use of the Language of Form”
– Paul Rand• Paul Rand was an eminent twentieth
century American graphic designer
and art director.
• In 1986, Steve Jobs paid Paul Rand
$100,000 to create a visual
identity for his computer
company – NeXT.

4. What is Graphic Design?
• Graphic design, also known as communication design, is the art and
practice of planning and projecting ideas and experiences with visual
& textual content.
Planning Projecting ideas Visual experience

5. Need for Graphic Design
• Businesses need the services
of graphic designers to create
impressive marketing
materials:
• Company Logos, Business cards
• Websites, Information Graphics,
Data Visualizations
• Mobile Apps, Motion Graphics
• Social Media Pages, Digital
Marketing
• And anything that is related to
promoting Business in physical and
virtual markets.

6. Graphic Design helps to !
• Enhances Sales
• Establish Company Name
• Build Goodwill In The Market
• Convey A Brand Message
• Unite The Employees
• Encourage Professionalism
• Persuasion Power
• Customer Engagement

7. Graphic
Design
Web
Design UX
Design
Technical
Graphics
Branding
Visual
Design
Industrial
Design
Product
Design
Interface
Design
Game
Design
Graphic Design applications

8. Graphic Design for Branding
• One of the aims of Graphic Design is to create a brand identity for
the organization.
• Can you identify the companies from the below logos?

9. • Order • Texture
• Variety • Space
• Contrast • Shape
• Symmetry • Light
• Tension • Shade
• Balance • Color
• Scale
Graphic Design Visual Principles
• Effective graphic design follows a set of visual layout principles to
communicate and keep the viewer engaged.

11. Order
• A grid system structures
the content to reduce the
chaos and maintain the
order.

13. Variety
• Variety is created when
elements are changed.
Repeating a similar shape
while changing the size
can also provide variety.

15. Contrast
• Contrast creates focus. It
helps lead the reader’s eye
into and through the layout

17. Symmetry
• Symmetry is when
elements are arranged in
the same way on both
sides of an axis. Perfect
symmetry is when
elements are mirrored
over a point and exactly
the same on both sides.

19. Tension
• Tension is a balance
maintained in an artistic
work between opposing
forces or elements.

21. Balance

23. Scale
• Scale used in an
unusual manner
grabs the attention of
its viewers

25. Texture
• Textures are used to
• Create visual interest or a
focal point in a
composition.
• Contrast within a design
composition
• Visually balance a design
composition

27. Space
• A visual element such as a
shape or a line can be
considered space.
• The artboard on a graphic
processing program like
Illustrator can be considered
as a space.

29. Shape
• Shape adds structure and volume to the space in which it is present.
Geometric shapes
Freeform/Organic
shapes
Abstract shapes
• There are three basic shapes:

33. Light & Shade
• Light controls people's
behavior and emotions. It
can make people even
happier.

34. Color
• Colors decorate an object to make it look impressive and create
an emotional impact too.
• Color theory is a vast concept which governs how colors can be
applied to have maximum impact.

35. Questions?

36. THANK YOU