PICKLES MAKETING

1. NATURAL PICKLES
SEJAL VISAWADIA

2. Introduction
•A pickle is specialties of India and assumes important
position in the Indian Cuisine.
•Pickles enhances the tastes of the meal
and increases the satisfaction after every meal.
•Pickles are prepared from fruits and vegetables and
they supplement the food with vitamins and minerals.
•They are an integral part of any Indian diet.
•They are generally spicy but
some are sweet also. They are table enriches.

3. Pickles in India range from spicy to sweet and soft to
crispy. They're the perfect partner for a well made meal
and a 'perker-upper' for a not so perfect one!

4. VISION
As a leading quality manufacturer in
the market, our vision is to expand
globally and be recognized as an
Indian house hold name around the
world.

5. MISSION
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

To serve a product of choice
To provide our customers with quality
products made with the best
ingredients that meets market
demands.
We are committed to continuously
improve and believe largely in
customer satisfaction.

6. OUR VARIENTS

7. COMPANY PROFILE
Our company is producing pickles of about
40 kg’s per day.
 There will be 26 working days in a month.
Therefore in a month we produce 1040 kg’s
of pickles.
 Profit sharing ratio 1:1


8. IMPLEMENTATION SCHEDULE

Project implementation will take a period of
2 months.

9. REGISTRATION FORMALITIES
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
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Name of the director
1 ration card copy
Residence certificate
2 passport size photo
1 Application is to be fill
Certification of FPO( Fruit product order)
Certification of PFA(Prevention of Food
Adulteration)

10. TECHNICAL ASPECT
 Location
 Plant
Layout
 Manufacturing Process Design
 Production, Planning & Control

11. LOCATION

The plant will be located in Malad west
keeping in view the availability of raw
material is easily available there i.e. easy
available of
lime, mango, vegetables, electricity, powe
r, skilled labour and transport facilities.

12. Plant Layout


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Plant layout refers to the physical arrangement
of facilities.
The overall objective of the plant layout is to
design a physical arrangement that meets the
required output quality and quantity most
economically.
A house in the west of western suburb of
Mumbai-- Malad will be taken on rent. It will be
a row house. It will be divided into sections
with respect to the work performed there.

13. Row house in Malad (west) Malwani

14. MANUFACTURING PROCESS
DESIGN

15. PRODUCTION,PLANNING AND
CONTROL


Production planning and control can be defined
as the process of planning the production in
advance, setting the exact route of each
item, fixing the starting and finishing dates for
each item, to follow-up the progress of products
according to orders.
Main functions of production planning and
control include Planning, Scheduling, Dispatching
and Follow-up.

16. IN DETAILS
1) HOW MUCH TO PRODUCE ?
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
5 Females in each shift.
1 shift 20 kgs i.e. 40 kgs in a day.
2) HOW MUCH TIME REQUIRED TO PREPARE
PICKLE ?


Two shifts i.e. 9:00am – 2:00pm & 3:00pm – 8:00pm
3 preparing & 2 assisting i.e. Total 5 females working to
prepare.

17. 3) HOW MUCH TIME REQUIRED FOR PACKAGING OF
PICKLES?
4) HOW MANY MIXER, KNIFES, CUTTERS , UTENSILS
WILL BE USEFUL ?
2mixers
5 Knives And 5 Cutters
Electrically Operated Tray Dryers with 48 Trays
1 Dozen of spoons for mixing (a set of spoons of all sizes)
1 dozen of bowls for storing the vegetables (a set of bowls of different
sizes)
3 Frying pans

18. 5) FROM WHERE TO PURCHASE RAW
MATERIALS & OTHER EQUIPMENT ?
 Crawford market in town for utensils.
 Vashi market for other raw materials.
6) HOW MANY WEIGHTING SCALES
MACHINES REQUIRED ?
 One weighing machine.

19. 7) HOW MUCH RAW MATREIAL REQUIRED ?
8) HOW MUCH PACKAGING MATERIAL REQUIRED ?

20. 9)HOW MANY LABOURS WILL BE REQUIRED?

21. Inventory planning

22. OUR PRODUCT


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Natural
pickles
provide a
unique range
of pickles.
Pickles like
lemon pickles,
mango pickle,
cucumber
pickle & garlic
pickle.
All made with
preservatives.
They are
homemade

23. Strength --
Naturals pickles are
homemade.
The cost of our
product is also lower as
compared to other
pickles.
Weakness --
This product is new
introduced in market.
As a result it has to
compete with other old
and well known products
which consumers have
been using.

24. Opportunities --
There are good
opportunities of profits as
consumers would like to buy a
lower priced product.
This product will be
demanded in retail shops &
super markets as a result.
 There are opportunities of
expansion of the firm too
with production at a larger
scale.
Threats --
The threats
would be the other
famous &
demanded pickles
brand that already
exists in the
market.
People are used
to the taste of
their product.

25. MARKETING
 MARKET
RESEARCH
 TARGET AUDIENCE
 COMPETITORS
 STRATEGIES
 PRODUCT MARKETING CHANNELS

26. MARKET RESEARCH
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These products have very good market potential
as they are consumed in most of the
households, restaurants, other
eateries, clubs, hostels etc.
They are sold through many outlets like grocery
shops, departmental stores etc.
The average consumption of pickles is around 2
kg’s. per family per year.

27. TARGET AUDIENCE
Housewives
 Chefs and cooks
 Restaurants
 Canteen
 Wholesalers
 Retailers
 Fast food stalls
 Shops


28. COMPETITORS
Our competitors are all
the leading brands like:
Mother recipe
 Nilons
 Priya pickles


29. MARKET STRATEGY
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
Two people will be appointed to distribute
pamphlets in places like markets outside offices
bus stops and other public areas.
Distributing free samples.

30. PRODUCT MARKETING
CHANNELS

31. FINANCIAL PLAN
CAPITAL INPUTS :
1) LAND & BUILDING
2) PLANT & MACHINERY
3) MISELLANEOUS ASSESTS
4) UTILITIES
 RAW & PACKING MATERIALS
 HUMAN POWER


32. CAPITAL INPUTS:
1)
LAND & BUILDING

A house of 40 * 25 fts duplex row house in the
Malad malvani area will hired on rent .

The rent will be 40000 per month.

There will be three rooms on the ground level
that is kitchen, wash area & office room.

Sections on the top will be store
room, packaging room, terrace & washroom. The
sections will be divided by the staircase.

33. PLANT AND
MACHINERY REQUIREMENTS
 With
300 working days and 2 shifts per
day, following machines are suggested:

34. MISCELLANEOUS ASSESTS

Assets like furniture and fixtures, plastic
crates & tubs, working tables, storage racks etc.
shall also be required for which a provision of
Rs.70,000/- is adequate.
UTILITIES

Power requirement shall be 15 HP whereas per
day water requirement shall be 550-600ltrs. for
washing of fruits or vegetables and for
potable and sanitation purposes.(Rs.200
monthly),(Rs.3000 monthly).

35. RAW AND PACKING MATERIALS


This project will be set in Malad malvani so
there will be easy available of
mangoes, lemon, and other and vegetables which
is required for manufacturing the pickles.
Since except green chillies and lemons, all other
products are available only during certain
seasons, they should be cured and dehydrated
during the season and stored properly for use
during off-season.

36. DETAILS OF THE PROPOSED
PROJECT
1) MACHINERY
Machines worth Rs 97500/- shall be needed as
spelt out earlier.
2) MISCELLANEOUS ASSETS
A provision of Rs.70, 000/- is adequate as
mentioned before.

37. 3) SOME OTHER FIXED ASSETS:
Some assets like a refrigerator costing Rs
8000/- will be bought.
 Another important asset will be the delivery van
which will be second hand again. This will cost
about Rs 80000/-.
 Annual fuel requirement will be 53040
 A landline phone will also be bought costing up
to Rs. 1500/-.


38. 4) PRELIMINARY & PREOPERATIVE EXPENSES


Many expenses shall have to be incurred prior to
commercial production like market
survey, registration, establishment and
administrative expenses, trial run
expenses, interest during
implementation, travelling etc.
A provision of Rs. 50,000/- should be adequate.

39. 5) Other expenses:

More over work overheads like tea, sum
emergency requirement of raw
material, snacks, etc. will cost up to 500 s a day.

Therefore 13000Rs/- a month and 156000 Rs/a year.

40. Pricing of the Product

Mango pickle –Rs 150 / Kg

Garlic pickle –Rs 140 / Kg

Cucumber pickle –Rs 100 / Kg

Lemon pickle –Rs 120 / Kg