This document discusses the purpose and guidelines for using graphic and visual aids in presentations. It outlines that visual aids can supplement discussions by clarifying meaning, gaining attention, and adding variety. The document then provides types of visual aids such as headings, bullets, tables, graphs, charts, diagrams, maps, photographs and cartoons. It provides specific guidelines for each type, such as keeping tables, graphs and charts simple, clear and large enough to be seen. Overall, the document provides guidance on using various visual aids to effectively support presentations.

1. Graphic and Visual Aids
in Communication
Sharif U Ahmed

2. Purpose
 Support or augment (Supplement) the
presentation
 Clarify the meaning of the discussion
 To gain or regain the audience attention
 To add variety

3. A picture is worth a
thousand words.

4. Guideline
 Appropriate
 Pertinent (relevant)
 Visible
 Clear
 Simple
 Manageable

5. Identification by
Title
& Source

6. Type of Graphic and Visual AIDS
 Heading
 Bullets
 Numbers
 White Spaces
 Tables
 Graphs
 Charts
 Diagrams & Drawing
 Map
 Photographs
 Cartoons and Illustration

7. Heading
 News

10. Bullets, Numbers & Letters
 Refer Microsoft Word

11. Tables
 Systematic arrangement of data, usually in
rows and columns for ready reference.

12. Tables: Standards
 Table number and titles
 Heading and subheading
 Insert the table where the reader expects it to
find
 Place the table as closely as possible to the
related text
 Reference to an earlier table should include
the table number and pages o which it could
be found

13. Tables: Standards
 Simple, clear logic should govern all tables
 Column heading and line heading should be
arranged in some order
 Number should be aligned at the decimal
point.
 Figures can be simplified (Such as : in
millions, in hundreds etc)
 Footnote
 Source of the information
 Additional information

14. Graphs
 Keep the graph simple
 Large enough lo see clearly
 Divisions of the graph should agree. Compare
$ to $, Oranges to Oranges
 Consider the purpose
 Fit the format to your presentation
 Make it attractive by using color, heavy line,
shading, dot patterns etc.

15. Charts
 Micro soft Excel

16. Diagram & Drawing
 Microsoft Word

17.  Map
 Photograph
 Cartoons

18. Q & A