The document provides an analysis of the 4 panel CD designs for albums by artists Moby, Emilia, and Damien Rice. It summarizes the key design elements of each panel, including images, color schemes, typography, and how they relate to promoting the artist and genre of soft rock. Across the albums, common traits are simplicity, cohesive color schemes, repeated artist/album names, and imagery that creates narratives between panels while informing the audience.

1. Digi-Pack Analysis of a 4
Panel CD
By Shaun Ogier
2245

2. Moby 18 - 4 Panel CD
This is the front cover of the album ‘Moby 18’. As you
Front cover can the front is very plain and only has a few main
features. The Title is one of them, which is the name of
the album. And then there is a primary image of Moby
standing in the middle wearing an astronaut suit.
Having the front cover plain is a good idea as it makes
him the main focus point of the front cover, also the
audience will notice the artist first.. The colour of the
front cover is bright and vibrant, the blue makes him
and the background stand out well. Also I think the
colours represent a soft rock genre. The title ‘Moby 18’ is
very simple but eye catching towards the audience. This
is immediate hypodermic needle theory as it ejects the
title name into the minds of the audience. The camera
shot of him standing is a mid shot from his waist
upwards. The image is well composed as it fits him and
the background in the frame. The fact that he looks like
he is in a unknown place connotes the title of being so
simple and that he is wearing some kind of astronaut
costume. The artist picture connotes the genre of soft
rock as soft rock is usually associated with being
alienated to everything else.

3. Moby 18 - 4 Panel CD
Back cover On the back cover we have the same pose
image as the front, but what’s hard to tell at
first is that its not the same image it’s a
different one. His face expression is different
creating a different mood to the back cover.
This is also creating a narrative between the
panels. On the top right of the cover we have
the tracklist in a medium sized front probably
size 12. the colour scheme has stayed the
same from the front, this looks nice as it
makes the album cover flow more
aesthetically. In this picture he is not smiling
this could tell us something about his music
or the journey he has been through. On the
back we have a barcode to scan when
purchased. But not much advertising or
institutional information. This may be
because it makes the back panel more
attractive with less information.

4. Moby 18 - 4 Panel CD
Inside Left
This is the inside left panel, as you can
see when you open the case you are
greeted with the same image on the front
cover to help the theme flow. This is
another way of injecting his album cover
through to the mind of the audience by
hypodermic needle theory. There is no
typography here just a primary image.
The image in the background is most
likely going to be green screened or is a
plain backing image to make it look like
he was on the moon. The image is a mid
shot from his waist above. The location
has bright colours such as blues and
whites which connote a relaxing colour
scheme.

5. Moby 18 - 4 Panel CD
Inside Right This is the disk on the inside right panel.
The disk itself is white placed on a blue
background when inside the case. This
again relates to the plain but informative
scheme that he has kept throughout his
album cover design. The disk has small
writing around the disk in blue, telling you
the institutional information about record
labels, website, etc. the tracklist is even
placed on the disk to inform the audience
what track is on what number. Uses &
Gratification theory. The big ‘18’ is also
another way of injecting the album title
into the minds of the audience, this will
make the audience remember that number
and will recognize the album next time
they see it. The simplicity also shows the
mood of soft rock as there’s not much going
on the cd.

6. Emilia Big Big World - 4 Panel CD
Front cover This is the front cover to the single ‘Big big
world’ by Emilia. From the front cover we
can see that the image is in black and
white. This is a really good idea to
incorporate into my own design as it
reflects a lot of emotions and moods,
which will benefit our genre. The black
and white contrasts are very detailed and
show depth within the image. The shallow
depth-of-field as the main artist is in focus
whereas the background in out of focus
make Emilia the main focus point. There is
also not that much typography on the
front cover, only the title and artist name.
the simplicity of this cover as well
connotes the soft rock genre as most soft
rock covers are fairly plain. The camera
shot of her face is a close up, having a close
up for the front cover is a good way of
promoting yourself as its direct address
towards the audience.

7. Emilia Big Big World - 4 Panel CD
Back cover The back cover has a different primary image
to the front, but the colour scheme is still the
same allowing the album panels to match
with each other and flow. The back cover of
this album has a lot more going on than the
album cover by ‘Moby’ on the back of this
one we have the tracklist in a black font
which stands out well against the white/sepia
background. The sepia background also
connotes a soft rock genre. From the sides to
the bottom of the back panel there is
institutional information and logos,
informing the buyer. There is also a barcode
to scan the item. The title of the single is
again printed on the back panel to inject the
name into the minds of the audience and
make it stick. The different pose she is doing
on the back suggests there is a narrative
going on as she travels around new york. Her
clothes represent a soft rock theme as well.
Such as her black coat, hat and shoes all
represent that theme.

8. Emilia Big Big World - 4 Panel CD
Inside Left This is the inside left panel which again isn't
much but is a new primary image which
catches the audiences attention when being
opened. Once again the title and the artists
name is printed again even though its very
simple and straight forward. This is a good
way of promoting an artist and there new
music as it informs the consumer of the
album information Uses & Gratification
theory. The background image is in black
and white/ sepia this colour theme has been
used throughout the 4 panels to keep a flow
and connotes the soft rock genre. Her
clothes have changed to a more comfy
relaxed costume instead of her trench coat
she was wearing on the front. This could
suggest that once you listen to her music
you can release you emotions and feel more
comfortable with yourself. Her dress also
connotes her feminine side rather than her
dominant side when she is wearing her coat.

9. Emilia Big Big World - 4 Panel CD
Inside Right
The CD is placed on a transparent cover
with the same image on the front cover.
The CD itself has the image on the front
cover as well printed on the disk with the
track list along side her face. The cd is also
simple as there are no The title is at the
top of the disk again injecting the name
into the minds of the audience to help
them remember it. On the left side of the
disk there is also institutional information
and logos of company’s that have helped
produce the single. Again the point of
having her face on the cd is to inform the
audience of her and to help promote her.

10. Damien Rice 9 - 4 Panel CD
Front cover
This is the front cover of the Damien Rice
album. The front cover colour scheme is
mellow and has a beige colour to it. There
is only one primary image on the front.
The one primary image also shows the
cover simplicity to the front and suits the
soft rock genre. The album name ‘Damien
rice 9’ is also simply placed at the bottom
right. Having the album cover plain is a
good idea as it will look more interesting
and easier to view. Also having such a
mellow colour scheme will relate to our
chosen genre and help us design our front
cover. The design of the primary image
we can also relate our design as it looks
quite crazy but fits into a small shape.
Which can represent a ‘Mad World’.

11. Damien Rice 9 - 4 Panel CD
Back cover
Just as the front cover the back cover is
very plain not much to see. The back just
has the tracklist and a primary image, this
means its easier viewing for the buyer.
There is also barcode on the bottom of the
CD cover. The colour scheme also goes
round the whole case creating a flow
which makes it more appealing to the
audience and creates a narrative. The
colour scheme also suits the genre of soft
rock. I would say its missing quite a bit
such as promotional information such as
puffs or institutional information, as
without this its harder for them to promote
themselves. The primary image is of
different characters which could be part of
the narrative created on each panel.

12. Damien Rice 9 - 4 Panel CD
Inside Left
The inside left cover is also plain with
just Damien rice’s name and a primary
image of some kind of character.
Throughout Damien rice’s album cover
all of his panels have been very plain.
This may be intriguing for some people
as it creates a narrative and an enigma.
The colour scheme also creates a calm
atmosphere and maybe tells you
something about the artist or about the
songs on the album. The primary image
once again is small and simple like all of
the other cd covers I have gone through
backing up the fact that soft rock genre
cd covers are plain and simple, but also
impacting towards the audience as they
inform the minds of the audience.
Hypodermic needle theory

13. Damien Rice 9 - 4 Panel CD
Inside Right
This is the CD of the case which
unexpectedly is very colorful and has a
lot going on the cd. Meaning its not
simple and connotes craziness and a
completely different narrative. On the
CD itself it has the name of the artist
and album name, this is obviously here
to remind the user of the artist and
album to help it stick into the minds of
the audience again (hypodermic). The
primary image on the cd is the same as
the one on the front cover reminding
the buyer of the artists intentions. The
plastic casing for the album cover is
transparent and has a plain backing
with the same colour scheme to keep
the flow going.