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Your Online Presence


       Ann Treacy
 atreacy@treacyinfo.com
 www.byteoftheweek.com


     www.treacyinfo.com
Social Media: Why Care




      www.treacyinfo.com
Online Tools
•   Web site
•   Email / email newsletters/ alerts
•   Blogs
•   YouTube
•   Facebook
•   LinkedIn
•   Twitter

                 www.treacyinfo.com
Website Recap
• Get Found
  – Use keywords on page
  – Get links from other
    sites
  – Update the site often
  – Make sure it uploads
    quickly




                 www.treacyinfo.com
Email newsletters/alerts
• Always a good way to drive traffic to your
  site
• A good reason to create content to use
  other places




               www.treacyinfo.com
Blog
• Great way to inform
• Great for showing
  personality/expertise
• Great for search
  engine optimization
• Great for tying in
  other media
• Easy to update



                 www.treacyinfo.com
Need 10 reasons to blog?




http://www.mnrem.com/blog/?page_id=33

           www.treacyinfo.com
Travel




         www.treacyinfo.com
YouTube/Ustream
• Great way to inform
• Second largest
  search engine
• Easy to do
• Remove language
  barriers




                www.treacyinfo.com
Facebook
• Have a plan to keep
  the updates flowing
• Take the time to listen
• Be flexible & prepare
  to roll with it
• Your following is built
  on the relationship of
  your fans
• Tie online to in-shop

                 www.treacyinfo.com
TED Global www.ted.com




      www.treacyinfo.com
LinkedIn
• Your personal account can be as powerful
  as your business presence
• Take time to flesh out your profile
• Look for groups to join or create
• Be the person people want to know




              www.treacyinfo.com
Bonus www.google.com/alerts




        www.treacyinfo.com
Twitter
• Post updates
• Follow others to get
  their updates
• Search for timely info
• Follow topics of
  interest
• #hashtag = topic/tag
• @AnnT = shout out


                 www.treacyinfo.com
Twitter
Broadcast                  Engage
• Send specials            • Find folks to follow
• Send RT-worthy           • Listen and RT
  messages                 • Use @
• Set realistic            • Link to articles et al
  expectations               for more details
• Use #                    • Tweet during
                             conferences
                           • Twitter Parties

               www.treacyinfo.com
Final Tips
• Choose one or two tools to get started.
• Set a goal and measure success towards
  that goal.
• Listen.




              www.treacyinfo.com
Thank you!!




www.treacyinfo.com
Get the presentation here:
  http://byteoftheweek.com
http://10questionsabout.com

           Thank you!
           Ann Treacy
     atreacy@treacyinfo.com


         www.treacyinfo.com

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Social Media 101

  • 1. Your Online Presence Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  • 2. Social Media: Why Care www.treacyinfo.com
  • 3. Online Tools • Web site • Email / email newsletters/ alerts • Blogs • YouTube • Facebook • LinkedIn • Twitter www.treacyinfo.com
  • 4. Website Recap • Get Found – Use keywords on page – Get links from other sites – Update the site often – Make sure it uploads quickly www.treacyinfo.com
  • 5. Email newsletters/alerts • Always a good way to drive traffic to your site • A good reason to create content to use other places www.treacyinfo.com
  • 6. Blog • Great way to inform • Great for showing personality/expertise • Great for search engine optimization • Great for tying in other media • Easy to update www.treacyinfo.com
  • 7. Need 10 reasons to blog? http://www.mnrem.com/blog/?page_id=33 www.treacyinfo.com
  • 8. Travel www.treacyinfo.com
  • 9. YouTube/Ustream • Great way to inform • Second largest search engine • Easy to do • Remove language barriers www.treacyinfo.com
  • 10. Facebook • Have a plan to keep the updates flowing • Take the time to listen • Be flexible & prepare to roll with it • Your following is built on the relationship of your fans • Tie online to in-shop www.treacyinfo.com
  • 11. TED Global www.ted.com www.treacyinfo.com
  • 12. LinkedIn • Your personal account can be as powerful as your business presence • Take time to flesh out your profile • Look for groups to join or create • Be the person people want to know www.treacyinfo.com
  • 13. Bonus www.google.com/alerts www.treacyinfo.com
  • 14. Twitter • Post updates • Follow others to get their updates • Search for timely info • Follow topics of interest • #hashtag = topic/tag • @AnnT = shout out www.treacyinfo.com
  • 15. Twitter Broadcast Engage • Send specials • Find folks to follow • Send RT-worthy • Listen and RT messages • Use @ • Set realistic • Link to articles et al expectations for more details • Use # • Tweet during conferences • Twitter Parties www.treacyinfo.com
  • 16. Final Tips • Choose one or two tools to get started. • Set a goal and measure success towards that goal. • Listen. www.treacyinfo.com
  • 18. Get the presentation here: http://byteoftheweek.com http://10questionsabout.com Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com