A set of slides that go with the presentation of the same name (best watched full screen)

1. How to make video
work for your business

2. mach6media.co.uk
• By 2017, video will account for 69% of all consumer internet traffic
Cisco
• A website gets 400% more engagement compared to a static site
flimp.net
• Videos provide a 74% increase in visitors’ understanding of a service or
product
• Revenue grows 49% faster with video
Aberdeen Group
• 80% of users remember the videos they watch online
• All major social media platforms now accommodate video
Facebook, LinkedIn, Twitter
• Facebook is heading for 100% video
Mark Zuckerberg, CEO Facebook
• You would need to write 1.8 MILLION words to match a 1 MINUTE video
Forrester Research

3. mach6media.co.uk
Why should you care?
• Video is the most effective and powerful
communication tool for business today!
• For all sizes of business – not just the big
guys
• Ongoing market research demonstrates
the benefits continually

4. mach6media.co.uk
Why is video so effective?
• Generally, people like to do business with
people they know, like and trust
• Video reaches key parts of your customers’
and clients’ brains powerfully
• It helps to build trust, credibility and
rapport

5. mach6media.co.uk
Video and the brain
The FUSIFORM FACIAL
AREA makes us pay attention
to FACES.
This is an actual brain
function that hard-wires us to
use the human face as a
gathering point for
information and
believability.
People meeting you almost
always look at your face first.
Video lets people meet you
online.
EMOTIONS are contagious
Here’s a subtle but powerful aspect
that we may take for granted.
The body language of emotions
is appealing and we naturally love
to share.
Video is great at emotion!
VOICE conveys rich information.
The simple sound of a human voice speaking to us
has an amazing way of converting information into
meaningful content.
Words on a page are just not the same.
Video can deliver voice, music and more.
MOVEMENT grabs attention
Another trait that runs deep in
our collective anthropological
DNA is the power of peripheral
motion.
Video creates a moving
experience!

6. mach6media.co.uk
What you can use video for
• Homepage personal introduction
• Explaining your product or service
• Demonstrating what you do and
how you do it
• Customer/client testimonials
• Vlogging (Video blogging)
• Public relations
….and more

7. mach6media.co.uk
So what does ‘making it work’
mean?
• Gets the right message across
• Speaks the language of its target audience
• Gets seen by its target audience
• Produces an intended result

8. mach6media.co.uk
Also…
• Having relevant content
• Reflecting your brand
• Being attractive
• Being easy to watch

9. mach6media.co.uk
Content is key, so...
• What do you want it to do?
• Where are you going to use it?
• Who is the target audience?
• What are the key messages?
• How does it fit into your marketing?
• How does it reflect your brand?
Plan it!

10. mach6media.co.uk
Content is key...
• If your content is poor or inappropriate,
you won’t influence your viewers
• Well, you might – you could put them off!
Plan it!

11. mach6media.co.uk
A word about styling…
Another bunch of factors that
make a difference….
• Style
• Full face to camera
• Interview
• Demonstration
• Walk-and-talk
• Setting
• Where
• Background
• Angle and framing
• Personal appearance …yours

12. mach6media.co.uk
Also remember…
Information is interesting but
stories are powerful!

13. mach6media.co.uk
What about the technical stuff?
• Quality considerations
• Sound
• Light
• Image stability
• Image quality
Amateurish videos can
suggest your business is
the same!

14. mach6media.co.uk
Yes, you can use your
smartphone…
• Learn and follow basic quality guidelines
• Remember to clean the lens!
• Has some technical limitations
• Good for testimonials and vlogging

15. mach6media.co.uk
So you’ve ‘done a video’ –
now what?
• You need people to watch it –
so tell them about it!
• Promote on social media, by email and more
• Email with a link

16. mach6media.co.uk
A digital marketing must
• Video is an essential component for
businesses and non-profits of all kinds
and sizes

17. mach6media.co.uk
Make video work
for your business
for advice, information,
or to chat about a possible project,
call Jon Whycer
01707 519025
jonw@mach6media.co.uk