2. ABOUT ME
Social Media Strategist at Be Socially Awesome
Owner of No Fuss Accounting Services (since 2007)
Business Consultant and Trainer
Planner Addict, Chihuahua Owner, Whovian
4. Make sure it is filled out 100%
Head Shot – Updated picture (Not from 7
years ago) Invest in a good photographer
Background Image – Great for branding and
matching other social profiles.
Use that profile title section to stand out
from the rest.
Custom URL
Avoid Flooding Your Updates with Profile
Changes
Profile Tips
12. Profile Tips
Review and edit the “Endorsements” of your
skills. Remove the ones are not applicable and
reorder and highlight the ones that count.
Ask for recommendations: if you are unable to
post recommendations on your business
transactions, consider ones for your volunteer
work, or networking / connecting abilities etc.
Get creative. How amazing are you?
21. Finding and Making Connections
Find Alumni
Linkedin Recommended Connections
22. Finding and Making Connections
Join LinkedIn Groups
Network with potential new connections
In groups you can build your brand and
authority in your field. By answering questions
and adding value to conversations and topics.
In groups you can look at questions people are
asking and use as inspiration for blog posts or
videos.
24. Finding and Making Connections
Use For Content Ideas; SEO suggested
Long Tail Keywords
LinkedIn Groups
25. General Tips
Become Invisible!
Did you know when you look on a persons profile,
they can see that you were there?
You can also view who checked your profile out.
If you turn yourself invisible; you will no longer be
able to see who checked you out, until you turn
yourself visible again.
29. General Tips
Keep Track of Your Contacts
Did you know that you can export your entire Linkedin
directory of contacts to a spreadsheet?
Easier to search and sort in a spreadsheet than inside of
Linkedin.
You can also tap into the emails for use in Facebook ads.
Do NOT add them to your newsletter / email list- that is
spamming
35. General Tips
Limit industry lingo in bio / job
descriptions
Connect with people you know or vet
connection with others
Blog on Linkedin Using “Publish a Post”
VS “Share an Update”
37. Do NOT spam with Linkedin emails
When requesting to connect; don’t just use the
template email; add why you want to connect
Make sure you use your status updates
Like, comment and share other’s updates
(being Social!!)
Add your Linkedin profile link to your email
signature
Upload PDFs / Presentations to Slideshare.net
Consider / Try Linkedin Premium (Free Trial)
to see if you feel it is worth the price.
General Tips