We created the presentation for our Internet Marketing class at Merage School of Business at UC, Irvine. Our focus was to redesign the product page making it more usable, easy to use and expedient. The team included Vikram Moorjani, Brian Landau, Michael Porco, Handy Winata and Anthony James Our instructor was the amazong Prof. Pirouz

1. “Can I have a makeover?”
“Wish I could skype the seller” “What is social media?”
“Long web pages” “I have been patient”
“Video would be so much fun” “Chaos”
“We have a love hate relationship”

2. “Positive experiences lead to trust” and
“Successful brands are built with their customers in mind”

3. Value eBay brings to its customers
“Source of Money”
“Global Reach”
“Best Shopping Deals”
“Ease of use”
“Network Externalities”

4. Redesign eBay marketplace with
four core values
Our project focus: eBay product page

5. Solutions to product page challenges

6. The process of creating the new eBay

7. The new design of eBay

8. The new design of eBay

9. The new design of eBay

10. How do we know its working?
• Number of new and repeat customers
• Conversion ratios, impressions, etc.
• Changes in number and characteristics of customer issues
• Feedback on perception of security of transactions
• Monitor Blogs/Responses in social media

11. The presentation in a nutshell
• A brand built on experiences such as comfort,
intuitiveness, consistency and trust
• Focus on usability, utility and expediency
• Review changes in quantitative and qualitative
customer responses
• Introduction of Web 2.0 features
• Measure success and adapt from failures

12. Internet Marketing course at Merage
School of Business – UC, Irvine
Presenters:
Vikram Moorjani
Brian Landau
Michael Porco
Handy Winata
Anthony James
Instructor:
“Professor Raymond Pirouz”
Quotes & References: “Branding Value and User
Experience” – Kelly Goto