How Video Helps You     Dominate      Presented by    James & Michael        Campbell
How Video Helps   You Dominate•What’s The Purpose?•Trends and Statistics•Boost Search EngineOptimization (SEO)•Increasing ...
What is the purpose of video?  Relationship Building Benefits• Establish Rapport• Establish Trust• Differentiate Yourself ...
What is the purpose of video?      Technical Benefits• Encourage Specific Actions  – Register for a workshop  – Schedule a...
What is the Purpose of Video?         Technical Benefits• Increase your SEO  – Get your videos indexed on Google  – Increa...
Statistics Supporting Video• Studies have shown that people will  remember  – 10% of what they read  – 20% of what they he...
Impact Video has on      Buying Trends and Sales• Want more statistics? I thought so…  – More than 82% of consumers are mo...
Trends In Online Video• Web visitors are 7x’s more likely to  respond to dynamic video over basic text• Americans viewed 4...
Trends In Online Video• Online video viewers, in the U.S., is  expected to exceed 190 million by 2012• Industry experts ag...
So, Why Video Again?• Build Rapport• Establish Trust• Stay Cutting Edge  – Don’t get left behind• Let your visitors meet y...
Dominate Search               Results      Did you know Google purchased                  YouTube           in 2006 for $1...
Dominate Search Results• Google recognizes and indexes video asorganic content• BUT… the video must be properly optimized•...
Dominate Search Results• The Odds Are In Your Favor    • Very few marketers focus on optimizing their      videos    • YOU...
Dominate Search Results500000040000003000000                               News2000000                               Books...
Dominate Search Results• To Get These Results You HAVE To Do  ALL Of The Right Things and Follow All  The Rules    •   Sel...
Essential Client Focus:• Lots of your colleagues are  already using video• What results have they  gotten?• What you can r...
Why Some Video Doesn’t Work              Where is the breakdown?1.    YouTube Channel name is not optimized2.    YouTube C...
IMS Video Production       Process• Fly to Kansas City• Let us help you with  scripting• Shoot video in our studio  with g...
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How Video Helps You Dominate

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This presentation demonstrates how video helps estate planning attorneys dominate their local market.

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How Video Helps You Dominate

  1. 1. How Video Helps You Dominate Presented by James & Michael Campbell
  2. 2. How Video Helps You Dominate•What’s The Purpose?•Trends and Statistics•Boost Search EngineOptimization (SEO)•Increasing Conversion•FAQ’s•Success Stories•Essential Client Examples•The IMS Process for Video
  3. 3. What is the purpose of video? Relationship Building Benefits• Establish Rapport• Establish Trust• Differentiate Yourself From Competitors
  4. 4. What is the purpose of video? Technical Benefits• Encourage Specific Actions – Register for a workshop – Schedule a consultation – Sign up for e-Newsletter – Complete Client Questionnaire Form – Follow me on Twitter, Facebook, LinkedIn – Read My Blog
  5. 5. What is the Purpose of Video? Technical Benefits• Increase your SEO – Get your videos indexed on Google – Increase your websites visibility• Increase Visitor to Client Conversion Rate – More people visiting your site PLUS a higher rate of visitors becoming clients
  6. 6. Statistics Supporting Video• Studies have shown that people will remember – 10% of what they read – 20% of what they hear – 50% of what they read and hear – 93% of all communication is not based on the words used but rather the nonverbal signals and voice tonality
  7. 7. Impact Video has on Buying Trends and Sales• Want more statistics? I thought so… – More than 82% of consumers are more likely to spend money with a company that has web based video – 73% Indicate a significant increase in comfort level with presenter / company after viewing web based video – (Stats come from Chamberlain Research Co. Effectiveness of Video Enabled Websites 2010)
  8. 8. Trends In Online Video• Web visitors are 7x’s more likely to respond to dynamic video over basic text• Americans viewed 4.6 BILLION online videos PER MONTH in 2010• 70% of internet users watch video• More than 25 million people on YouTube have a degree in higher education
  9. 9. Trends In Online Video• Online video viewers, in the U.S., is expected to exceed 190 million by 2012• Industry experts agree that by 2014 over 66% of the worlds mobile data will be contained in video
  10. 10. So, Why Video Again?• Build Rapport• Establish Trust• Stay Cutting Edge – Don’t get left behind• Let your visitors meet you! “If I can just get in front of somebody my closing ratio is almost 100%” – Quote by Everybody!• Google Juice!
  11. 11. Dominate Search Results Did you know Google purchased YouTube in 2006 for $1.6 Billion!“This is the next step in the evolution of the internet”- Eric Schmidt, Google CEO
  12. 12. Dominate Search Results• Google recognizes and indexes video asorganic content• BUT… the video must be properly optimized• The Odds Are In Your Favor! Big Time! • Text content has 500,000 to 1 chance of landing on page 1 • Video has an 11,000 to 1 chance of landing on page 1 •(This is based solely on the number of videos / text pages on the web)
  13. 13. Dominate Search Results• The Odds Are In Your Favor • Very few marketers focus on optimizing their videos • YOU’RE AN ESATE PLANNING ATTORNEY! – Very little competition for web video• Properly Deployed Your Videos Will Dominate Search Results … even in large markets!
  14. 14. Dominate Search Results500000040000003000000 News2000000 Books1000000 Video Shopping 0 Shopping Images News Video
  15. 15. Dominate Search Results• To Get These Results You HAVE To Do ALL Of The Right Things and Follow All The Rules • Select relevant keywords for video file name • Include key words in description • Designate geographic location in YouTube editor • Optimize your tags • Like, Share, Comment, Google+1 & Re-blog
  16. 16. Essential Client Focus:• Lots of your colleagues are already using video• What results have they gotten?• What you can realistically expect? www.Google.com
  17. 17. Why Some Video Doesn’t Work Where is the breakdown?1. YouTube Channel name is not optimized2. YouTube Channel itself is not optimized3. Videos are not SEO enabled4. Videos are not organized in playlists5. Videos are not linked back to a website6. Too many videos on a single page7. Poor Quality Video8. Video that is too long or boring9. Video that is too generic10. Video that does nothing to build relationships or encourage call to action.
  18. 18. IMS Video Production Process• Fly to Kansas City• Let us help you with scripting• Shoot video in our studio with green screen• We edit, upload, optimize, like, share, +1, re-post• Quick, easy, affordable and super awesome!

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