Gordon's model posits that a firm's dividend policy impacts its value and that share price reflects the present value of future dividends. The model assumes conditions such as a constant internal rate of return and a perpetual earnings stream, with the market price derived from future dividend payouts. The researcher concluded that the model was disproven for both Bajaj Steel and Tata Consultancy Services across the analyzed years.

1. GORDON’S MODEL
ABHISHEK STEPHEN. F

2. DEFINITION
 According to Prof. Gordon, Dividend Policy almost
always affects the value of the firm. He Showed how
dividend policy can be used to maximize the wealth of
the shareholders.
 The main proposition of the model is that the value of a
share reflects the value of the future dividends accruing
to that share. Hence, the dividend payment and its
growth are relevant in valuation of shares.
 The model holds that the share’s market price is equal
to the sum of share’s discounted future dividend
payment.

3. ASSUMPTIONS
Gordon’s model is based on the following assumptions:
 The firm is an all Equity firm
 No external financing is available
 The internal rate of return (r) of the firm is constant.
 The appropriate discount rate (K) of the firm remains
constant.
 The firm and its stream of earnings are perpetual
 The corporate taxes do not exist.
 The retention ratio (b), once decided upon, is constant.
Thus, the growth rate (g) = br is constant forever.
 K > br = g if this condition is not fulfilled, we cannot get
a meaningful value for the share.

4. Formula of Gordon’s
Model
Where,
P = Price
E = Earning per Share
b = Retention Ratio
k = Cost of Capital
br = g = Growth Rate
P =
E (1 – b)
K - br

5. CALCULATION OF MARKET PRICE PER
SHARE
BAJAJ STEEL COMPANY LTD – 2013
R=18.95 K=.5 EPS=92.35 DPS=4
ASSUMPTION ORIGINAL DATA LET R BE 15.95% LET R BE .5%
PART
PAYMENT91.3%
4.5 5.4 184.9
100%
RETENTION
4.8 5.7 184.9
100% PAYOUT 4.7 5.5 184.9

6. BAJAJ STEEL COMPANY LTD – 2014
R= 8.09 K=.5% EPS=53.62 DPS=4
ASSUMPTION ORIGINAL DATA LET R BE 4 .09% LET R BE .5%
PART PAYMENT
52.62%
6.5 12.8 107.2
100%
RETENTION
6.6 13.4 107.2
100% PAYOUT 6.2 13.1 107.2

7. BAJAJ STEEL COMPANY LTD- 2015
R=4.OO K=10.1% EPS=100 DPS=0
ASSUMPTION ORIGINAL DATA LET R BE 2% LET R BE 10.1%
PART
PAYMENT0.99
0.25 0.52 0.09
100%
RETENTION
0.25 .52 0.09
100% PAYOUT 0.21 1.10 0.09

8. DATA INTERPRETATION
BAJAJ STEEL
 According to Gordon’s Model, this company is a
declining firm because the r<k (4.00%<10.1%)
 Since the market price is lower (0.21) as calculated
through the Gordon’s formula, the researcher has
found that the Gordon’s model is disproved for all
the 3 years.

9. CALCULATION OF MARKET PRICE PER
SHARE
TATA CONSTUTANCY SERVICES- 2014
R=53.39 K=33.09 EPS=66.03 DPS=32.00
ASSUMPTIONS ORIGINAL DATA LET R BE 50.39% LET R 33.09%
PART PAYMENT
.65
0.01 130 3.7
100% RETENTION 1.23 1.31 3.7
100% PAYOUT 0.01 0.01 3.7

10. TATA CONSTUTANCY SERVICES-
2015
R=52.77% K=79.26% EPS=17.38 DPS=79.00
ASSUMPTIONS ORIGINAL DATA LET R BE 47.77% LET R 79.26%
PART PAYMENT
16.3
0.30 0.21 0.20
100% RETENTION 0.32 0.28 0.20
100% PAYOUT 0.312 0.26 0.20

11. TATA CONSTUTANCY SERVICES-
2016
R= 49.34% K=43.56% EPS=62.55 DPS=43.50
ASSUMPTIONS ORIGINAL
DATA
LET R BE
42.34%
LET R 43.56%
PART PAYMENT
61.5
1.25 1.45 2763.6
100%
RETENTION
3034.4 2601.4 2763.6
100% PAYOUT 3096.9 2666.46 2763.6

12. TATA CONSULTANCY SERVICES
 According to Gordon’s Model, this is a growth Firm
because the r>k (29.34 %> 43.56%)
 Since the market price is lower (3034.4) as
calculated through the Gordon’s model, the
researcher has found that the Gordon’s Model is
disproved for all the 3 years.

13. GORDON’S MODEL
CONCLUSION
Thus the researcher has found that the
assumptions of the Gordon’s Model are disproved
for BAJAJ STEEL and TATA CONSULTANCY
SERVICES for all the 3 years, i.e.
OUTCOME
 Able to test Gordon’s Model relevance for two
companies
 Can able to disprove Gordon’s Model for both the
companies