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Google Tag Manager (GTM)
- 1. Google Tag Manager A simple guide for beginners
- 2. Outline Introduction Working of GTM Benefits with GTM Tags we can add GTM: Set up an Account GTM: Set up a Tag Conclusion
- 3. Introduction ● Google Tag Manager is a free solution introduced in October 2012. ● It is a tag management system that allows you to create and monitor tags on a user interface, without writing new code each time you want to construct a tag. ● We have to simply embed the Google Tag Manager code into each page of the website. This eliminates the manual process of creating tags, making your marketing process more efficient and precise. ● Tags are tiny bits of website code that let you measure traffic and visitor behaviour.
- 4. How does GTM actually works ? ● GTM offers more versatile tag management technology ● GTM is a cookieless domain. It keeps tracks of a set of tags and tag firing rules that define when those tags should be made available on your site. ● When a user visits the site, the most up to date tag configuration is sent over to the end user’s browser with instructions for which tags should come into picture.
- 5. Benefits with Google Tag Manager ● GTM enables team members to make updates and add new tags quickly and easily. ● GTM makes future upgrades and enhancements much simpler. ● GTM’s built-in debug features allow the team to test and debug each update on your site. ● A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment.
- 6. What tags we can add ? ➢ To add AdWords Conversion Tracking Tags ➢ To add Google Analytics Tracking code ➢ To verify google webmaster tools ➢ To add doubleclick floodlight tags ➢ To add other non-google related tags ➢ To add custom Image tags
- 7. Setup an Account in GTM Step I Go to https://www.google.com/analytics/tag-manager and click the green “Sign Up for Free” button. It will ask you to input your account name (company), country, and website URL, as well as where you want to use Google Tag (web, iOS, android, AMP). When you’re finished, click the blue “Create” button.
- 8. Setup an Account in GTM Step II Next, you’ll be given codes and instructions to include one code high in the <head> of your page, and the other after the opening <body> tag. You can do this now, or apply the codes to your site later (they are accessible in your dashboard). Once you’re done, click “Ok”.
- 9. 1. Within your Google Tag Manager dashboard, click the “Add a New Tag” button, circled below in red. Setup a Tag in GTM
- 10. 2. Title your tag, and then click anywhere in the top “Tag Configuration” box, to choose a tag type. Setup a Tag in GTM
- 11. 3. There are dozens of tag types (they are not all displayed here, and you can also customize a tag type). Setup a Tag in GTM
- 12. 4. If you want your tag tracked in Google Analytics, the next step will be to input your Web Property ID, found in your Google Analytics account. Then, select a “Track Type”. Setup a Tag in GTM
- 13. 5. Next, choose a trigger (a trigger means when you want the tag recorded, i.e. “every time someone visits the page”). Setup a Tag in GTM
- 14. 6. When you’re happy with the information in the “Tag Configuration” and “Triggering” boxes, click the blue “Save” button. Setup a Tag in GTM
- 15. 7. Next, click the blue “Submit” button. Your tag won’t work until you do so. Setup a Tag in GTM
- 16. 8. When you click “Submit”, you’ll be taken to this “Submission Configuration” page. There are two options: “Publish and Create Version” or “Create Version”. Setup a Tag in GTM
- 17. 9. Finally, you’ll be shown this “Container Version Description”. To keep your tags organized, add a name and description to understand what you’re trying to record with this tag. Setup a Tag in GTM
- 18. 10. Ensure your tag appears in your “Version Summary” report. Setup a Tag in GTM
- 19. Conclusion GTM (Google Tag Manager) is designed for medium to larger scale businesses that have multiple websites and If you just have a single, small to medium website which is not using a customized or advanced installation of google analytics, then you dont need to rush to get Tag manager installed on your website. If you are looking to expand your use and customization of google analytics or are looking to install additional tracking tags, then it might be worth setting up GTM now to make your life easier in the future.
- 20. References ● The beginners guide to google tag manager ● Tag manager overview