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Mastering GA4: How To Use The New Google Analytics Like A Pro

With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make sure GA4 is set up properly. Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.

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 Mastering GA4: How To Use The New Google Analytics Like A Pro
Agenda
● Introduction About GA4.
● Differences Between UA Vs GA4
● How To Set Up GA4
● How To Set Up Events in GA4
● GA4 Reports Overview
● How to Link with Google Ads and Import Site Metrics
● Conclusion
https://digitaldrewsem.com/
https://digitaldrewsem.com/
Introduction
GA4 is the newest version of Google Analytics
that offers advanced tracking and analysis
features.
Setting up GA4 requires a different process than
the previous version of Google Analytics.
In this presentation, we will guide you through
GA4 for your website.
https://digitaldrewsem.com/
Poll Question
1. Which of the following statements accurately describes your familiarity with
Google Analytics 4 (GA4)?
A) I have never heard of GA4.
B) I am aware of GA4 but have no hands-on experience with it.
C) I have some basic knowledge and have experimented with GA4.
D) I am proficient in GA4 and have used it extensively for analysis and reporting.
E) I am an expert in GA4 and have in-depth knowledge of its advanced features.
https://digitaldrewsem.com/
How GA4 Works
GA4 stands for Google Analytics 4, the latest
version of Google's web analytics platform.
GA4 uses machine learning to provide more
accurate and relevant insights to users.
GA4 collects and analyzes data from multiple
sources, including websites, mobile apps, and
offline data, to provide a comprehensive view of
user behavior.
https://digitaldrewsem.com/
Differences Between UA Vs GA4
Ad

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Mastering GA4: How To Use The New Google Analytics Like A Pro

  • 2. Agenda ● Introduction About GA4. ● Differences Between UA Vs GA4 ● How To Set Up GA4 ● How To Set Up Events in GA4 ● GA4 Reports Overview ● How to Link with Google Ads and Import Site Metrics ● Conclusion https://digitaldrewsem.com/
  • 3. https://digitaldrewsem.com/ Introduction GA4 is the newest version of Google Analytics that offers advanced tracking and analysis features. Setting up GA4 requires a different process than the previous version of Google Analytics. In this presentation, we will guide you through GA4 for your website.
  • 4. https://digitaldrewsem.com/ Poll Question 1. Which of the following statements accurately describes your familiarity with Google Analytics 4 (GA4)? A) I have never heard of GA4. B) I am aware of GA4 but have no hands-on experience with it. C) I have some basic knowledge and have experimented with GA4. D) I am proficient in GA4 and have used it extensively for analysis and reporting. E) I am an expert in GA4 and have in-depth knowledge of its advanced features.
  • 5. https://digitaldrewsem.com/ How GA4 Works GA4 stands for Google Analytics 4, the latest version of Google's web analytics platform. GA4 uses machine learning to provide more accurate and relevant insights to users. GA4 collects and analyzes data from multiple sources, including websites, mobile apps, and offline data, to provide a comprehensive view of user behavior.
  • 7. Universal Analytics ● Universal Analytics (UA) is a web analytics platform introduced by Google in 2012. ● UA has a relatively outdated user interface that can be challenging to navigate. ● In UA, event tracking is based on category, action, and label. ● UA uses cookies to track user behavior, which can be limited by browser settings. ● UA provides a wide range of reporting options, including customizable dashboards and reports. Google Analytics 4 ● GA4 is the newest version of Google's analytics platform, introduced in 2020. ● GA4 has a more modern user interface that is easier to use and provides more helpful insights. ● GA4, event tracking is based on events and parameters, making it more flexible and customizable. ● GA4 uses a combination of cookies and other data collection methods, such as the Google Tag Manager, to more accurately track user behavior ● GA4 provides more advanced reporting capabilities, including predictive analytics and more detailed insights into user behavior. https://digitaldrewsem.com/
  • 9. https://digitaldrewsem.com/ Create a GA4 property GA4 is the latest version of Google Analytics.It provides new features such as cross-device tracking and event-based data collection. In Google Analytics, click Settings Admin In the Property column, click GA4 Setup Assistant. It's the first option in the Property column. Click Get started under I want to create a new Google Analytics 4 property. Use Gtm or simply install the GA4 code to your website manually. This is how your GA4 property created
  • 11. https://digitaldrewsem.com/ Set up events Events in GA4 allow you to track specific user interactions on your website or app.This data can help you understand user behavior and optimize your site for better performance. To set up GA4 events, first, create an event in the GA4 interface by clicking on "Events" on the left-hand menu and then "Create Event." Choose the event name and parameters, select the event type, and set up the event trigger, which could be a button click, pageview, or a custom trigger. Once the event is set up, add the event code to your website or app, and test the event to ensure it is tracking correctly.
  • 12. https://digitaldrewsem.com/ 2. Which of the following GA4 reports do you find most valuable for your analysis? A) Real-time reports B) Audience reports C) Acquisition reports D) Behavior reports E) Conversion reports Poll Question
  • 14. https://digitaldrewsem.com/ Realtime Report Realtime Report is a feature in Google Analytics 4 that allows you to Monitor activity on your website in real-time. It helps clients to understand how Visitors are using their website in real-time. Enables clients to identify website issues and immediately rectify them. Enables clients to see where visitors are coming from and adjust their marketing strategies accordingly.
  • 15. https://digitaldrewsem.com/ User Acquisition Report Acquisition Report is a feature in Google Analytics 4 that provides insights into how users are acquiring and engaging with your website or app. Enables clients to identify how users are finding their website. Provides insight into which marketing campaigns are driving traffic to their website. Helps clients to make informed decisions about their advertising budget.
  • 16. https://digitaldrewsem.com/ Engagement Report Engagement Report in GA4 is a powerful tool that enables website owners to measure user engagement levels on their site. Provides clients with insight into how users are interacting with their website. Enables clients to identify which pages and sections are popular with their users. Helps clients to improve user engagement and satisfaction.Events report, Conversions report, Pages and screens report, Landing page report are some types of engagement report.
  • 17. https://digitaldrewsem.com/ Monetization Report Monetization GA4 Report is a tool for tracking revenue generated from your website or app. Enables clients to track revenue generated from their website. Helps clients to identify trends in revenue and adjust their marketing strategies accordingly. Provides insight into which products or services are most popular with users. Ecommerce purchases, User purchase journey,In-app purchases, Publisher ads report, Promotions report are types of Monetization Reporting
  • 18. https://digitaldrewsem.com/ Demographic details report Demographic GA4 report provides insights into the audience demographics that visit your website. It classifies users by age, location, language, gender, and the interests inferred from browsing and purchase activities. To access demographic details report, select “Reports” tab > Demographic details. This will take you to the Demographic details report section where you can analyze user age, location, language, gender, and the interests
  • 19. https://digitaldrewsem.com/ Tech details report Displays your app or website traffic by your visitor's technology, such as platform, operating system, screen resolution, and app version. ● Users by Platform: The percentage of overall users to your app or website by platform. For example, web, iOS, or Android. ● Users by Operating system: The operating systems used by visitors to your app or website. Includes mobile operating systems such as Android or iOS. ● Users by Platform / device category: The platform and device on which your app or website ran. For example, web / desktop, android / mobile, or ios / tablet / smart tv (beta).
  • 20. There are seven types of templates you can use to create report. ● Free-form exploration ● Cohort exploration ● Funnel exploration ● Segment overlap ● User exploration ● Path exploration ● User lifetime https://digitaldrewsem.com/
  • 21. https://digitaldrewsem.com/ Advertising details report GA4 Advertising Report is a tool that allows businesses to track and analyze their advertising efforts on various platforms. Advertising snapshot: Get a quick overview of business metrics, and then dig deeper into the areas you want to explore. Performance: Understand which channels and campaigns received conversion credit. Model comparison: Compare how different attribution models impact the valuation of your marketing channels. Conversion paths: See your customers’ paths to conversion, and learn how different attribution models distribute credit on those paths.
  • 22. https://digitaldrewsem.com/ Multi-Channel Tracking GA4 Advertising Report allows advertisers to track their ad campaigns across multiple channels such as Google Ads, Facebook Ads, and LinkedIn Ads. This feature helps advertisers to understand how different channels are performing and which ones are driving the most conversions and revenue. Multi-channel tracking also helps advertisers to identify cross-channel trends and optimize their ad spend accordingly.
  • 23. https://digitaldrewsem.com/ How to Link with Google Ads and Import Site Metrics
  • 24. https://digitaldrewsem.com/ Link with Google Ads Linking GA4 with Google Ads allows businesses to measure and optimize their ad campaigns. In Google Ads, click on Tools & Setting> Linked Account. Find “Google Analytics (GA4) & Firebase", then click Details. In the confirmation window, click Link
  • 25. https://digitaldrewsem.com/ Conclusion GA4 is a significant improvement over UA in terms of user interface, data collection, machine learning, and reporting capabilities. GA4 is designed to provide more accurate and actionable insights into user behavior across multiple platforms. GA4 is the future of Google's analytics offerings and should be the focus of any business looking to stay ahead of the curve in terms of data analysis and insights
  • 26. https://digitaldrewsem.com/ 3. What is the primary purpose for which you currently use Google Analytics 4 (GA4)? A) Tracking website or app traffic and user behavior. B) Analyzing marketing campaign performance. C) Optimizing website or app usability and user experience. D) Conducting e-commerce analysis and tracking sales. E) Generating customized reports and data visualizations. Poll Question
  • 27. https://digitaldrewsem.com/ Connect With Us @digitaldrewsem @digitaldrewsem @digitaldrewsem https:/digitaldrewsem.com/ /in/company/digitaldrew