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Google Tag Manager Can Do What
This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
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Google Tag Manager Can Do What
- 1. Google Tag Manager CanDo What? @patrickstoxWordCamp Raleigh 2016
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- 3. What Is GoogleTag Manager @patrickstoxWordCamp Raleigh 2016 Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Analytics, Conversion Tracking, Remarketing, etc.
- 4. What Is GoogleTag Manager @patrickstoxWordCamp Raleigh 2016 It’s basically a JavaScript injector.
- 5. Data Layer @patrickstoxWordCamp Raleigh2016 Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.
- 6. Accounts & Containers @patrickstoxWordCampRaleigh 2016
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- 9. What’s A Tag? @patrickstoxWordCampRaleigh 2016 A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.
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- 11. Triggers @patrickstoxWordCamp Raleigh 2016 TellsTags when to “Do Something”
- 12. Variables @patrickstoxWordCamp Raleigh 2016 Justlike it sounds, they set Values to use when called upon. Lots of built in but can be custom as well
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- 16. WordPress Plugin @patrickstoxWordCamp Raleigh2016 https://wordpress.org/plugins/dura celltomi-google-tag-manager/
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- 19. Inject jQuery @patrickstoxWordCamp Raleigh2016 Or really any scripts
- 20. External Link Clicks @patrickstoxWordCampRaleigh 2016 http://www.lunametrics.com/labs/r ecipes/outbound-links/
- 21. File Downloads @patrickstoxWordCamp Raleigh2016 http://www.lunametrics.com/labs/r ecipes/file-download-links/
- 22. Form Engagement @patrickstoxWordCamp Raleigh2016 http://www.simoahava.com/analyti cs/track-form-engagement-with- google-tag-manager/
- 23. JavaScript Errors @patrickstoxWordCamp Raleigh2016 http://www.simoahava.com/gtm- tips/track-javascript-errors-events/
- 24. Mailto Link Clicks @patrickstoxWordCampRaleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
- 25. Tel Link Clicks @patrickstoxWordCampRaleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
- 26. Scroll Tracking @patrickstoxWordCamp Raleigh2016 http://www.lunametrics.com/labs/r ecipes/scroll-tracking/
- 27. Page Load Timing @patrickstoxWordCampRaleigh 2016 http://www.lunametrics.com/labs/r ecipes/page-load-timing/
- 28. Engagement Timer @patrickstoxWordCamp Raleigh2016 http://www.lunametrics.com/labs/r ecipes/engagement-timer/
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- 32. Injecting Meta Data @patrickstoxWordCampRaleigh 2016 http://www.simoahava.com/seo/dy namically-added-meta-data- indexed-google-crawlers/
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- 35. SERP Bounce Time @patrickstoxWordCampRaleigh 2016 http://www.simoahava.com/analyti cs/measure-serp-bounce-time- with-gtm/
- 36. Send User IDs @patrickstoxWordCampRaleigh 2016 Hotjar CRM https://www.portent.com/training/ connect-crm-web-analytics- platforms-actionable-insight
- 37. Lookup Tables @patrickstoxWordCamp Raleigh2016 http://www.seerinteractive.com/bl og/gtm-match-table-generator/
- 38. Konami Code @patrickstoxWordCamp Raleigh2016 http://www.simoahava.com/gtm- tips/add-konami-code-to-your-site/ Demo: http://www.sitevisibility.co.uk/
- 39. Google Tag Assistant @patrickstoxWordCampRaleigh 2016 https://chrome.google. com/webstore/detail/ta g-assistant-by- google/kejbdjndbnbjgm efkgdddjlbokphdefk?hl =en
- 40. Reminders @patrickstoxWordCamp Raleigh 2016 Don’tfire tags in GTM and on page Don’t send personal information to GA
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- 42. It’s Demo Time! @patrickstoxWordCampRaleigh 2016