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Christopher Gutknecht

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PMAX Product structures with BigQuery [GERMAN]
How to recover from an unsuccessful SEO relaunch by activating your data (SMX Advanced 2023)
MeasureCamp_Custom GA4 Channel Groups with dbt
Scaling Search Campaigns With Bulk Uploads and Ad Customizers (SMX 2023)
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced 2022
Building Data Products with BigQuery for PPC and SEO (SMX 2022)
Building a Marketing Data Warehouse from Scratch - SMX Advanced 202
Gross Profit Bidding for Ecommerce | SMX Virtual 2021
Data Driven Attribution in BigQuery with Shapley Values and Markov Chains
Questioning data quality and troubleshooting tracking gaps (version2 | Smx Summer 2020)
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)
SMX Advanced - When to use Machine Learning for Search Campaigns