Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations
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This document discusses using the data layer and DOM to implement SEO recommendations. It explains that the data layer can be simple or complex depending on needed data. It then discusses using tag management software and how the data layer isn't ideal for every campaign. It provides examples of using jQuery to dynamically update title tags, canonical tags, and noindex tags on pages. It concludes that jQuery is now reliable for SEO purposes, unlike in the past, and encourages testing implementations.
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Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations
- 1. Charlie Whitworth Using the Data Layer & The DOM to Implement Your SEO Recommendations @whitworthseo http://www.slideshare.net/whitworthseo Organic Search Director
- 2. why use the data layer?
- 3. very simply… The data layer can be very simple, composed of a single variable, or it can be complex, composed of multiple nested variables. It all depends on what data you need
- 4. for seo… we really only scratch the surface
- 5. Google Tag Manager IBM Digital Data Exchange Ensighten Qubit Storm Tealium UberTags tag management software
- 6. static html still the best method data layer isn’t ideal for every campaign
- 7. seo recommendations can be priceless if you’re struggling to get things implemented
- 8. struggling with development? cms | budget | developer resource | access
- 9. how does it work?
- 10. the “ J ” word
- 11. not frameworks for build
- 12. snippets injected using JS often for tracking
- 13. you can do a lot more
- 15. 6 months ago…. long time in seo but no official announcement
- 16. testing…. onus on tech seos do your own testing
- 17. results… google’s got a lot better at executing js
- 18. results… title tags using jQuery are honoured …and quickly
- 19. title tags
- 20. title tags jQuery injected via the DOM <script>document.title="Midweek & Weekend Hotel Breaks In The UK | Coast & Country Hotels";</script>
- 21. 48hrs later….
- 22. canonical tags… canonicals tags using jQuery work …and quickly
- 23. canonicals
- 24. canonicals
- 26. canonicals
- 27. conclusion… jQuery seems to be an seo’s friend not their nemesis as has previously been the case
- 28. back to the data layer custom html tags in gtm
- 29. adding code is the easy part noindex
- 30. triggers and variables specify your pages via variables make sure you set to trigger as soon as the page loads
- 33. gtm variables plenty of flexibility
- 34. freebies to finish… <script>document.getElementsByTagName("META")[1].content = "NFA generator";</script>- We Can edit any meta tag here <script>document.title = "Fostering Agency";</script> - Title Tag Watch out for broken code in your header, could stop your tags from being executed Make sure your GTM container is on every page!